Questionnaire Results!Paper based Survey and Survey Monkey

Question 1

Are you a pupil at the John Madejski Academy?

Yes 8

No 0

Every person who was asked my survey was a pupil at JMA, this means that I cannot generalise my results due to the fact that it is such a small sample and no one was asked outside of the academy.

Question 2

Do you read magazines?

Yes 7

No 1

The majority of people who were asked my questionnaire do read magazines, therefore this has allowed me to gain some accurate results regarding my personal school magazine.

Question 3

What magazines do you like to read?

Take a Break 1

Fast Car 1

Bliss 1

Heat 2

Top Gear 1

Ok 1

Q 1

Nme 1

N/A 1

As you can see there is no particular magazines that the people who answered my survey decide to read, it is pretty mixed, therefore each person should have some unique ideas about a school magazine.

Question 4

What genres in specific do you like to read?

Musical 3

Political 0

Business 0

Car 2

TV 2

Gossip 5

Fashion 4

Other… 0

Again here there is a wide range of genres in which the people who answered my survey like to read, however there are certain genres what are not so popular such as business and political, I think I should therefore stay away from a school magazine similar to a business magazine

Question 5

How often do you read magazines if ever?

Never 0

Very little 6

Frequently 2

Everyday 0

Other 0

Although the people in question do read magazines, they do not read them very often, as I result I think I will publish my school magazine monthly rather than weekly.

Question 6

Would you be obliged to the idea of a school magazine ?

Yes 7

No 1

The majority of people would also like the idea of a school magazine, which then means that I have established a target market for a school magazine.

Question 7

Would you read a school magazine?

Yes 7

No 1

Again it was established that people would also read my magazine therefore there is a WANT for my product.

Question 8

What is/was your favourite subject?

Psychology 1

Child Development 1

PE 2

History 1

Media 2

Wood Work 1

I have looked into different subjects in order to determine the different personalities of the audience and which subjects will therefore be included within my magazine.

Question 9

Do you think the school magazine should reflect the colours of the uniform and the academy?

Yes 5

No 3

The results of the colour scheme were quite different some people like the colour of the uniform however others don’t and think we should go for a different colour scheme, therefore I may allocate certain colours for certain subjects so that the target audiences wants are fulfilled.

Question 10

If you answered No above what colours do you think should be included?

Blue 1

Yellow

Green 1

Pink 3

Orange 1

Red 1

Purple 3

N/A 5

Purple and pink were the main colours that came through in my survey, however this may result in a generalisation of my magazine as these colours are seen as very feminine, resulting in boys possibly not wanting to read it.

Question 11

Would you like the school magazine to be specialised or generalised?

Specialised 3

Generalised 5

The audience also decided that they wanted the survey to be generalised rather than specialised towards a specific subject, giving me an insight into the content of my magazine.

Question 12

Would you be prepared to pay for a school magazine?

Yes 3

No 5

I also discovered from my audience that the majority of people asked would not pay for a school magazine, therefore I will have to ensure that my school magazine is free.

Question 13

Would you like the magazine to be Interactive?

Yes 5

No 3

The audience would also like an interactive element within the magazine, therefore they want to be entertained by activities and competitions rather than just reading articles.

Question 14

What would you like to be included in the interactive element

Competitions 4

Interviews 2

Reviews 0

N/A 2

The majority of people asked wanted competitions and interviews included within the magazine rather than reviews of lessons and teachers, therefore again this gives me an insight into the type of content that I will need to include within my magazine.

Question 15

Which Font do you like best?

Accent Sf 0

Adobe Fan Heiti 0

Blue Ridge Heavy 0

Adobe Gothic 1

Alphabet Soup 1

Apple Boy BTN 1

Basic Sans 1

Dragline BTN 4

Mr Big SF 0

Vineta BT 0

This question has allowed me to see which types of fonts I should include for my text, logos and subheadings.

Survey Monkey Results!My survey monkey results were conducted online, therefore these results are different to the sample of the paper based survey, meaning that I have a wider range of results!

Again I have established that the majority of people still read magazines.

What magazines do you like to read?

Again here there are no particular magazines that people like to read they are all different so again this will give me different insights into many different peoples preferences.

Again here the types of magazine that people do not like to read are business and political

What genres in specific do you like to read?

Again the majority of people asked do not read magazines very often, therefore I should definitely target my magazine monthly rather than weekly.

How often do you read magazines if ever?

Again my online survey results reflected that people would like a school magazine!

Would you be obliged to the idea of a school magazine?

And they would read it !

Would you read a school magazine?

Again this allowed me to see the types of subjects that people enjoy and what subjects I could include within the content of my magazine.

What is/was your favourite subject?

The majority of people asked online would like the colour to represent the uniform, whereas the paper based survey was undecided, it was a mixed response.

Do you think the school magazine should reflect the colours of the

uniform?

Again here, similarly to the paper survey it shows that the magazine should not be specialised towards a specific subject.

Would you like the school magazine to be specialised or generalised?

Again here similarly to the paper based survey people are not prepared to pay for a magazine.

Would you be prepared to pay for a school magazine?

The audience are very important for my product due to the fact that they are the people who are going to buy my product therefore they are the people who will lead to a successful business. After looking over the feedback I can now take this into consideration and make a magazine that the audience would like, read and definitely buy. I have established that the audience would not like to pay for the magazine, therefore I would have to make my magazine free. I have also established that my audience also does not read magazines daily therefore I should target my magazine monthly so it would suit their requirements. I have also discovered that the audience do not want my magazine to be specialised therefore the content included within my magazine must be regarding general issues around the academy. I also discovered that the audience would like the magazine to be interactive, including elements such as interviews and competitions so that they feel they are involved within my magazine. Audience feedback is vital and it is probably the most important part of research due to the fact that if you have no audience you cant sell your product!

Audience feedback statement