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Team Resonance –
Wine Mob Presentation
Team Members:David ChanHerald ChanCarrie KwokSteve LauAlbert LiuCharmaine LiuWendy Yeung
2
Agenda
Traditional model vs. Wine Mob model
Creative Process
Knowledge management – open source
vs. existing regime
Justify existence
Group buying
Market
3
Wine Makers
Macau, China and overseas
Institutional Customers
Retail Consumers
Distributors
Retailers
Traditional Model vs. Wine Mob Model
“Wine Mob Model”
Traditional Model
6
Open Source Existing Regime
Communal ExpertsEx. Peter Pan, 陳小明 , Kenji Totoro, Kareem Habib, Santiago Hernandez, Abbo Olajuwon, etc.
Expert AuthoritiesEx. Robert Parker, Wine Spectators, etc.
Rating System – Open Popular Standard
Rating System – Closed “Black Hole” Standard
No Limitation Commercial Bias
Innovation Granted Innovation Grounded
Knowledge Management
7
Value Innovation – Justifies the Existence of Wine Mob
Seller Community Buyer
• Business opportunity to open up untapped market
• Clustering wine consumers, wine enthusiasts
• Feed back their likes and dislikes
• Brand recognition
• Less uncertainty for seller
Value Innovation
8
Get a better bargain from group buying power
Get their favorite wines from us effortlessly
Value Innovation
Customer-based rating system, forums, questionnaires and web-communities (Facebook, Twitter etc)
Better understanding of buyers’ preferences9
12
Group Buying
Win-win strategy for sellers and buyers For sellers
─ Eliminate distribution layers and cost─ Better forecast for wine sale
For buyers─ Better price group discount─ Quality assurance
Types of group buying Fixed time period (Direct winery supply) Fixed price and discount (Consignment) Fixed price and volume (Scarce
collection)
13
Group Buying (cont’d)
Not limited by local distributors selections
Direct approach (to sellers) – especially
smaller or undiscovered vineyards
Niche vineyards access to mass market
Buyers Mentality
“Herd Effect”
No more anticipation of price drop ex.
traditional online store
Increase buyers utilities – price drop
Remove impulsive buying
14
Target marketMarket sizeMarket size
Projected market shareProjected market share
Mass
Niche
Size of Market
• Growth rate in year 2008: 27%• Projected total market size in year 2010 at growth rate
of 20% and average selling price of HK$200 per bottle• -> total market size HK$9,062m in year 2010
Say: 20% buy online and our market shares 1% (for our start up)
Projected sales volume HK$18mRevenue10% commission: HK$1.8m (Huge)
• In year 2008, HK imports of red wine is 23,599,034 Litres (Source from World Trade Atlas)