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Free Tech Tools Exposed
Jennifer Reissaus, MASAdvertising Specialties Alliance
CAS – 1.5 ptsTuesday, June 8, 2010
8:00 – 9:15 AM
8.Jun.2010
Free Tech Tools Exposed
8.Jun.2010
Free Tech Tools Exposed
8.Jun.2010
Free Tech Tools Exposed
Content will be available for download.
8.Jun.2010
Free Tech Tools ExposedOverview
- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools
8.Jun.2010
Free Tech Tools Exposed
- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools
8.Jun.2010
Marketing -Slideshows
8.Jun.2010
Slideshare
8.Jun.2010
Slideshare
8.Jun.2010
Slideshare
8.Jun.2010
Slideshare
8.Jun.2010
Slideshare
8.Jun.2010
Slideshare
8.Jun.2010
Slideshare
8.Jun.2010
Slideshare
• PowerPoint presentations, OpenOffice files, Word documents, Adobe PDF Portfolios and Keynote (for Mac users
• Stored online; share publicly or privately. • Add audio to make a webinar. • www.slideshare.net
8.Jun.2010
Slideshows
How could you use slideshows?- Customer specific marketing ideas- Case study collection- What’s new from Promotions East 2010- ???
8.Jun.2010
Marketing –Stock Images
8.Jun.2010
crestock
8.Jun.2010
crestock
Read this!
8.Jun.2010
crestock
www.crestock.com
8.Jun.2010
iStockphoto
8.Jun.2010
iStockphoto
8.Jun.2010
iStockphoto
8.Jun.2010
iStockphoto
Read this!
8.Jun.2010
iStockphoto
8.Jun.2010
iStockphoto
www.istockphoto.com
8.Jun.2010
Marketing - Surveys
8.Jun.2010
Surveys - Zoomerang
8.Jun.2010
Zoomerang
8.Jun.2010
Zoomerang
8.Jun.2010
Zoomerang
zoomerang.com
8.Jun.2010
Surveys - SurveyMonkey
8.Jun.2010
SurveyMonkey
8.Jun.2010
SurveyMonkey
surveymonkey.com
8.Jun.2010
Marketing - Surveys
How can you use surveys?- Vote on golf tourney prizes- Choose apparel styles- ????
8.Jun.2010
Free Tech Tools Exposed
- Marketing - Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools
8.Jun.2010
Organization – Bookmark in the Cloud
“The term cloud is used as a metaphor for the Internet, based on the cloud drawing used to depict the Internet in computer network diagrams as an abstraction of the underlying infrastructure it represents.”
- www.wikipedia.org
Cloud = Internet = Online
In the Cloud????
8.Jun.2010
Organization – Bookmark in the Cloud
del.icio.us OR
www.delicious.com
8.Jun.2010
delicious
Plays nice with Firefox……
8.Jun.2010
delicious
8.Jun.2010
delicious
Right Click to see the dialog box
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delicious
8.Jun.2010
delicious
8.Jun.2010
delicious
Tags, not folders
In the cloud – access anywhere
8.Jun.2010
Organization – Web Notebooks /
Clippers
8.Jun.2010
Zoho Notebook
• Clip portions of web screens or entire screens
• Text & Images• Organize into notebooks• Sections within notebooks• Stored in the Cloud
8.Jun.2010
Zoho Notebook
8.Jun.2010
Zoho Notebook
8.Jun.2010
Zoho Notebook
8.Jun.2010
Zoho Notebook
8.Jun.2010
Zoho Notebook
notebook.zoho.com
8.Jun.2010
Evernote
8.Jun.2010
Evernote
8.Jun.2010
Evernote
8.Jun.2010
Evernote
• Sync between online / desktop / mobile device
• Free iPod/iPhone App
• Android now available
8.Jun.2010
Evernote
www.evernote.com
8.Jun.2010
Organization – Web Notebooks /
ClippersHow can you use Web Notebooks?
- Collect information on clients / prospects
- Collect information on upcoming events
- ????
8.Jun.2010
Organization – Email
• Email – use the filters!• “Filter” or “Organize” or “Rules”• Automatically send emails to folders (or tag)
based on sender, subject, etc.
8.Jun.2010
Organization - Email
Email – view by Thread / Conversation Topic
- Read entire thread before commenting
- Keep track of the conversation
8.Jun.2010
Organization - Email
Before
8.Jun.2010
Organization - Email
After
8.Jun.2010
Organization - Email
How to (MS Outlook):
8.Jun.2010
Free Tech Tools Exposed
- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools
8.Jun.2010
Doing / Seeing –Viewing Embroidery
Files
8.Jun.2010
Wilcom TrueSizer
8.Jun.2010
Wilcom TrueSizer – Simulated Sewout
8.Jun.2010
Wilcom TrueSizer – Slow Redraw
8.Jun.2010
Wilcom TrueSizer
• www.wilcom.com.au/PRODUCTS/TrueSizer.aspx
• Must register at embroiderystartup.com to download
8.Jun.2010
Pulse Ambassador
• www.pulsemicro.com/ambassadordownload
8.Jun.2010
Doing / Seeing – Transferring Large Files
8.Jun.2010
Transferring Large Files
• File Transfer / Share• File Sync• Online Backup – Free to 2GB• Version History• Premium plans available• www.dropbox.com
8.Jun.2010
Transferring Large Files
• FREE – Send files up to 100MB ea• Premium plans available• www.yousendit.com
8.Jun.2010
Transferring Large Files
• FREE – 1GB storage, • Send files up to 25MB ea.• Premium plans available• www.box.net
8.Jun.2010
Doing / Seeing – Screen Capture
OLD WAY• PrintScreen – Copies full screen image to
clipboard. (Then paste to image editing tool to crop, crop, recopy, insert into document.)
• Alt-Printscreen – Copies active window image to clipboard.
• Right-click on image – Download image as saved file. Insert file into document.
8.Jun.2010
Doing / Seeing – Screen Capture
NEW WAYSnippy –
- Draw around exact portion of screen needed – automatically copies to clipboard (then paste into document.)- Press shift to draw rectangle instead of free-form.- www.bhelpuri.net/Snippy/
to download & install
8.Jun.2010
Snippy
8.Jun.2010
Snippy
8.Jun.2010
Doing / Seeing -Desktop Recorder
• Used for the Wilcom slow redraw slide• CamStudio 2.0• www.camstudio.org
- website link in software HELP file is incorrect.
8.Jun.2010
Doing / Seeing -Creating PDF Files
Installs as a printer
8.Jun.2010
CutePDF
8.Jun.2010
CutePDF
8.Jun.2010
CutePDF
8.Jun.2010
CutePDF
8.Jun.2010
CutePDF
• Universally-readable format• CutePDF.com
8.Jun.2010
Doing / SeeingViewing EPS Files
promote.3m.com/eps_viewer/index.jsp
8.Jun.2010
Doing / SeeingShortening URLs
http://ppai.org/NR/rdonlyres/50D28EED-E869-47EC-8563-4E1DC4DF3A0D/0/DimensionalMailings.pdf
8.Jun.2010
Doing / SeeingShortening URLs
8.Jun.2010
TinyURL
8.Jun.2010
TinyURL
8.Jun.2010
TinyURL
8.Jun.2010
bit.ly
8.Jun.2010
bit.ly
8.Jun.2010
bit.ly
Reports Click Traffic
8.Jun.2010
Doing / SeeingIdentifying Fonts
8.Jun.2010
Doing / SeeingIdentifying Fonts
8.Jun.2010
Doing / SeeingIdentifying Fonts
8.Jun.2010
Free Tech Tools Exposed
- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools
8.Jun.2010
Alternatives to MS Office
8.Jun.2010
Alternatives to MS Office - OpenOffice
Word
Powerpoint
Excel
Access
Publisher
8.Jun.2010
OpenOffice
- Opens Microsoft Office files- Save as Microsoft Office files- Windows, Linux, Mac version- www.OpenOffice.org
8.Jun.2010
Alternatives to MS Office - Google Docs
More than a search tool…..
8.Jun.2010
Google Docs
8.Jun.2010
Google Docs
8.Jun.2010
Google Docs
Word
Powerpoint
Excel
8.Jun.2010
Alternatives to MS Office – Zoho
8.Jun.2010
Zoho
Outlook
Powerpoint
ExcelProject
Word Access
8.Jun.2010
Zoho
• Many apps to explore!• Zoho.com
8.Jun.2010
Alternatives to Adobe Photoshop
8.Jun.2010
Photoshop Alternatives –
The GIMP
• The GNU Image Manipulation Program
• Closest free alt. to Photoshop
• Windows, Unix, Mac• www.gimp.org• Great tutorials
8.Jun.2010
Photoshop Alternatives –
The GIMP
8.Jun.2010
Photoshop Alternatives –
paint.net
• Another close alt. to Photoshop
• Windows• www.getpaint.net• Great tutorials
8.Jun.2010
Photoshop Alternatives –paint.net
8.Jun.2010
Photoshop Alternatives –
Photoshop.com
• Store, edit images in the Cloud
• Online version of Photoshop Express
• Limited functionality• Windows, Unix, Mac• www.photoshop.com
8.Jun.2010
Alternatives to Adobe Illustrator
8.Jun.2010
Illustrator Alternatives –
Inkscape
• Opens SVG, SVGZ (gzipped SVG), PDF, and AI files• Other file types with assistance (EPS, CDR, CGM, SK1)• Save as SVG, SVGZ, PDF, Postscript/EPS/EPSi, AI• www.inkscape.org• wiki.inkscape.org
8.Jun.2010
Inkscape
8.Jun.2010
Illustrator Alternatives –
Raven
• Online create / edit• aviary.com/tools/raven
8.Jun.2010
Raven
8.Jun.2010
Raven
8.Jun.2010
Free Tech Tools Exposed
- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools
8.Jun.2010
Collaboration Tools
8.Jun.2010
Collaboration Tools
Why?• Keeps everyone informed.• Easier for the client – no repetitive
e-mails, everything is in one place.• If a client project – distributor gets
insight into decision makers & decision process.
8.Jun.2010
Collaboration Tools –Zoho
• Collaboration integrated into many Apps
• www.zoho.com
8.Jun.2010
Collaboration Tools –Google docs / wave
wave.google.comGoogle labs app
8.Jun.2010
Collaboration Tools –SpringNote
springnote.com
8.Jun.2010
Collaboration Tools
How would you use a collaboration tool?• Develop client’s brochure content / wording
/ design• Design promotional campaign – timelines,
content, responsibilities• ?????
8.Jun.2010
Free Tech Tools Exposed
Top 3 you will use &
How you will use them
8.Jun.2010
Free Tech Tools Exposed
Where do I find this stuff?
8.Jun.2010
lifehacker
8.Jun.2010
lifehacker
8.Jun.2010
lifehacker
8.Jun.2010
lifehacker
8.Jun.2010
lifehacker
8.Jun.2010
lifehacker
8.Jun.2010
lifehacker
8.Jun.2010
lifehacker
8.Jun.2010
lifehacker
Read the comments!
8.Jun.2010
lifehacker
8.Jun.2010
lifehacker
8.Jun.2010
lifehacker
8.Jun.2010
lifehacker
8.Jun.2010
lifehacker
lifehacker.com
8.Jun.2010
dogpile
8.Jun.2010
dogpile
8.Jun.2010
dogpile
8.Jun.2010
dogpile
dogpile.com
8.Jun.2010
Kim Komando
8.Jun.2010
Kim Komando
8.Jun.2010
Kim Komando
komando.com
8.Jun.2010
Where to get this presentation
tinyurl.com/TechToolsPE2010
8.Jun.2010
Free Tech Tools Exposed
Questions?
8.Jun.2010
Free Tech Tools Exposed
Please fill out the Evaluation Form
Thanks for attending
tinyurl.com/TechToolsPE2010 Jennifer Reissaus, MAS
Advertising Specialties Alliance