RESEARCH & PLANNING PITCHBy Anika & Manpreet

Magazine article…

•interviewing teenage girls on how the representations of celebrities influence them.

Explore health issues

Surveys

•Four page magazine articles. Inc a front cover

Overview of idea…

The front cover initial attraction for the reader and a taster of what can be seen within the contents of the

magazine.

Masthead– anchors the text to the genre of teen magazine

Taglines – incite and generate hype about the magazine in order to urge the audience to buy the

product.

Media Language…

The colors used - appeals to the target audience, the kind of colors they like and are attracted to. E.g.

Pinks/purples for girls.

Images – main image a mid length close up. Idealistic image of famous celebrity or model - represents the self for the reader, Sense of personal identity and

relationship.

Freebies - on the cover of the magazine, bonus with the magazine. Appeals to target audience as they are price sensitive and therefore would value the freebie.

Media Language…

Females

Aged 16+

D/E

The Glossy magazine will be operated by Bauer London Lifestyle.

The company is incorporated in England and Wales.

Directors; Anika & Manpreet

Bauer Media…

Bauer Media - UK-based media Group consisting of many companies

collected around two main divisions – Magazines and Radio–

Widely recognized and rewarded as being industry innovators.

Bauer Media - 80 influential brand names including “heat” – the must have weekly

celebrity title

Celebrities

Gossip

Lifestyle

Best Entertainme

nt & Celebrity

News

Best Selling Magazine

First Launched in

1999

Star had successful

Readers and sales

First Launched in

1974

Celebrity Coverage &

Gossip

Recognised &

Established

Updated Weekly

Produced In The United

States

Consumed By Young

Teenage Girls

Celebrity Stories Photographs

Showbiz

Entertainment

Fashion

Gossip

Women Were The

Main Target For The

Readings & Sales

In 1974 The Institution

Started As a Small

Publishing Company

GLOSSY MAGAZINE

We hope to launch the magazine by January 2011.

We hope to generate a significant amount of sales and profits.

We hope the magazine becomes recognised and established within a year.

We hope to later expand our productions, depending upon the readers.

FEATURES IN GLOSSY

Competitions Exclusive Interviews

Freebies Celebrity Gossip

Fashion Horoscopes

Cross-words and Puzzles Make-up

Agony Aunt