Raheem DeVaughn - 'Look' Behind the Melody (advance album preview packaging)

8.4388.58.5

1111

25.438

= SCORE

= BLEED

= TRIM

= SAFE AREA

= CUT SCORE/PERF

CUSTOMER: SONY

PROJECT: 3 PANEL 2CD PKT SOFPAK W/ TIP-IN BK

SIZE: 8+1/2 x 0 x 11

STYLE: 3 PANEL 2CD PKT SOFPAK W/ TIP-IN BK

STOCK: I-SBS-16

BLANK SIZE: 25+7/16 x 11

AGI DESIGN #: J10153A1

AGI JOB #:

DATE: 11/01/2007

PRINTED SIDE SHOWN

SQ. IN.: 279.55

THIS TEMPLATE SHOULD NOT BE ALTERED IN ANY WAY. THIS ARTICLE CONSISTS OF PERSONAL AND INTELLECTUALPROPERTY BELONGING TO THE MEADWESTVACO CORPORATIONAND IS NOT TO BE REPRODUCED OR DISCLOSED WITHOUT THEEXPRESS WRITTEN CONSENT OF MEADWESTVACO. THIS TEMPLATE IS INTENDED FOR US MANUFACTURING ONLY.

FOR PROMOTIONAL USE ONLY8888669977--2222220099--22 P & C 2007 Zomba Recording LLC. FBI Warning: unauthorized reproduction of this recording is prohibited by federal law and is subject to federal prosecution

THE CD:01. WOMAN

02. CUSTOMER03. ENERGY FEATURING BIG BOI

04. BUTTERFLIES05. MO BETTER

06. MARATHON FEATURING FLOETRY

07. FRIDAY (SHUT THE CLUB DOWN)

THE DVD:01. LOVE BEHIND THE MELODY EPK

02. WOMAN: THE MUSIC VIDEO03. WOMAN: LIVE IN ATLANTA, SEPTEMBER 2007

CRITICAL PRAISE FOR RAHEEM DEVAUGHN: …DEVAUGHN ILLUSTRATES A HAUNTING, YET STREETWISEWINDOW INTO THE SOUL OF A MAN, A LA MARVIN GAYE…

UPSCALE (August 2005)

…RAHEEM’S VOCAL RANGE IS AMAZING AND IT HASBRIDGED THE GENERATION GAP. FORGET NEO-SOUL:

RAHEEM IS A STRAIGHT UP SOUL SINGER…SISTER 2 SISTER (September 2005)

…THE SOUL MUSIC SCENE CONTINUES TOSEARCH FOR THE NEXT SEXY CROONER…

DEVAUGHN PROVES HIMSELF A WORTHY CONTENDER…BILLBOARD (June 25, 2005)

…DEVAUGHN IS REMARKABLY CREATIVEAND SHOULD BE WATCHED…

BARNES&NOBLE.com (June 2005)

VISIT RAHEEM ONLINE:

WWW.RAHEEMDEVAUGHNONLINE.COM WWW.THELOVEEXPERIENCE.COM

WWW.MYSPACE.COM/DEVAUGHNENTERPRISES

LOOK BEHIND THE MELODY

8.4388.58.5

1111

25.438

= SCORE

= BLEED

= TRIM

= SAFE AREA

= CUT SCORE/PERF

CUSTOMER: SONY


SIZE: 8+1/2 x 0 x 11


STOCK: I-SBS-16



AGI JOB #:

DATE: 11/01/2007

PRINTED SIDE SHOWN

SQ. IN.: 279.55



THE CD:01. WOMAN



















8.3758.375

8.3758.375

10.875 10.875

= SCORE

= BLEED

= TRIM

= SAFE AREA

= CUT SCORE/PERF

CUSTOMER: SONYBMG ZOMBA

PROJECT: RAHEEM

SIZE: 8+3/8 x 0 x 10+7/8

STYLE: 12 PAGE SELF COVER BOOK

SPREAD

STOCK: 100# C2S FORTUNE TEX

BLANK SIZE: 16+3/4 x 10+7/8

AGI DESIGN #: J10153B

AGI JOB #:

DATE: 11/02/2007

PRINTED SIDE SHOWN


8.3758.375

8.3758.375

10.875 10.875

= SCORE

= BLEED

= TRIM

= SAFE AREA

= CUT SCORE/PERF


PROJECT: RAHEEM

SIZE: 8+3/8 x 0 x 10+7/8


SPREAD


BLANK SIZE: 16+3/4 x 10+7/8


AGI JOB #:

DATE: 11/02/2007

PRINTED SIDE SHOWN


THE R&B HIPPIENEO SOULROCK STAR RAHEEM DEVAUGHN IS BACK!A gifted storyteller, DeVaughn is a young man with volumes of short stories that found their way onto his critically-acclaimed debutalbum, The Love Experience which has sold 1/4 million albums to date just off of word-of-mouth and touring alone.

Even more stories fill the follow-up album, Love Behind The Melody, featuring musical contributions by such production heavyweightsas Scott Storch (Chris Brown, Beyonce, Dr. Dre), Bryan Michael Cox (Usher, Chris Brown, Mariah Carey, Mary J. Blige), Mark Batson(Jay-Z, Dr. Dre & Alicia Keys), Carvin & Ivan (Musiq Soulchild, Jill Scott, Faith Evans), Kwame (Tweet, Lloyd Banks), Jack Splash (Alicia Keys)and Chucky Thompson (Notorious B.I.G., Mary J. Blige and Faith Evans) as well as featured appearances by Big Boi of OutKast and Floetry.

Forget about just placing Raheem DeVaughn in the neo-soul category though. His voice, velvety, chalky, pristine and gut-wrenchingborrows heavily from generations before him. From the hypnotic and soulful and armed with an amazing falsetto, Raheem vacillatesbetween love songs with urgency and socially conscious songs that show love for all people. On Love Behind The Melody Raheem bridgesthe gap between an older generation of R&B masters and their all too few modern counterparts. He is obviously a student of the genrewho has thoroughly studied his forefathers - a true soul man and real deal live performer in a microwave music era that some havedubbed the ‘hip hop Marvin Gaye.’

So take a ‘look behind the melody’ - drink in the seven amazing cuts from Love Behind The Melody on the CD sampler given to you espe-cially in advance of the album’s release next year on 1.15.08. Then play the DVD to learn more about the new album from Raheem him-self in an exclusive EPK; watch the sexy, cool video for the first single, “Woman,” and then get a brief taste of why Raheem’s live showshave become the buzz of industry by watching a clip of him performing “Woman” live in Atlanta earlier this year. And like Raheem alwayssays at his shows, “Tell a friend to tell a friend” because the Love Experience that Raheem brings to his music and his shows is to beshared with everyone you know….

8.3758.375

8.3758.375

10.875 10.875

= SCORE

= BLEED

= TRIM

= SAFE AREA

= CUT SCORE/PERF


PROJECT: RAHEEM

SIZE: 8+3/8 x 0 x 10+7/8


SPREAD


BLANK SIZE: 16+3/4 x 10+7/8


AGI JOB #:

DATE: 11/02/2007

PRINTED SIDE SHOWN


Every year the critics are ready to proclaim the death of soul music. Moaning to one another aboutthe days when Curtis Mayfield, Barry White and Marvin Gaye once walked the earth likemusical giants, sometimes they sleep when something fresh does come along.

Having perfected his craft as a young artist by releasing numerous mixtapes and performingthroughout his hometown of Washington, D.C., Raheem was determined from the beginning to be the best.

Introduced to an wider audience in 2005 with the release of his debut disc The Love Experience, singerRaheem DeVaughn has always strived create the perfect hybrid of old school grooves and new school attitude.

“When I hit the stage, it’s all about that passion for the music,” Raheem says. “When I’m in the studio,it’s about combining that same passion with recording timeless songs.” With the release of his sophomoreproject Love Behind The Melody, it is obvious that Raheem DeVaughn is steadily moving towards his goal ofbecoming an eternal soul man for the new millennium.

“I’m always working, so when the label said they were ready for a new album, I already had 30 songsprepared.” Though a few of Raheem’s completed tracks were chosen, it was decided that he would be putin the lab with a roster of A-list producers that includes Mark Batson, Chucky Thompson, Bryan Cox andScott Storch.

“I know I’m one of the most slept on artists out right now. Not that I mind being the underdog,but hopefully Love Behind The Melody will change all of that.”

Showing steady growth from his debut project, the first single is the Chucky Thompson produced“Woman.” With its laidback groove and vocal charm, this is one of the better ballads of 2007.

Thompson’s streak of producing top-selling hits began around 1994 when he produced “One MoreChance” for the late Notorious B.I.G. as well as the Grammy-nominated album My Life for Mary J. Blige.“I knew from the moment I stepped into the studio with Chucky, I was going to get exactly what I needed,”says Raheem. “At the end of the day, it’s all about good music, and that is what Chucky brought to the project.”

Joining forces once again with friend and producer Kenny Dope, who worked on Raheem’s debut disc,the two joined forces on “Marathon” and “Desire” Smiling, Raheem says, “Kenny is like my brother, so it’salways special when we get to work together.”

Newcomer Jack Splash (Alicia Keys) also brings the soul on his song “Mo Better,” a heavy midnightballad that invokes memories of driving through the deserted streets blaring the Brothers Johnson and theFloaters. “God moves when me and Jack step in the studio together,” laughs Raheem. “We were in thestudio for three days and we made nine songs. Jack is straight out of Purple Rain, but he was focused onhis art. To me, that is most important.”

Working in a Miami studio with Scott Storch was another thrilling experience for the young singer.“We went sailing on his yacht for a few hours, and all we talked about was music,” Raheem remembers.Having once worked closely with Dr. Dre, as well as producing tracks for Beyonce (“Baby Boy”) and ChrisBrown (“Exclusive”), Storch knows how to make a hit record. “I played him some of my stuff, and we justwilded out on a vibe.” The result was the midtempo bop of “Energy,” which features stellar guest spot fromsuperstar rapper Big Boi.

Still performing at a steady pace, Raheem has played everywhere from Japan to Jamaica to a recentsold-out show at BB King’s in New York City. “I have a little bit of a cult following,” he says. “SometimesI see the same people in different cities, and I just love that.” Working with Cali-based producer Mark Batson (Dr. Dre, Jay-Z, Alicia Keys, Dave Matthews Band) on thebeautiful “Butterflies,” DeVaughn created one of the coolest tracks on Love Behind The Melody with one ofthe strangest line-ups. “The guitar was played by the baseball player Barry Zito,” explains Raheem of theamazing solo. “You can hear the magic in this song.”

In addition, Raheem also stresses that keeping his health in check has helped make him a bettersinger and performer. “I’ve been going to the gym, and all that is good for you mind and spirit.”And, based on the joyful exuberance emanating from Love Behind The Melody, he is also excited aboutmaking new music. Maybe now’s the time to awake the sleepers.

(Written by Michael A. Gonzales)

KEY FACTS:- His debut album, The Love Experience sold 1/4 million copies off of touring and word-of-mouth alone.

- The new album, Love Behind The Melody features production by Scott Storch (Chris Brown), Mark Batson (Jay-Z, Dr. Dre & Alicia Keys),Jack Splash (Alicia Keys) and featured appearances by Big Boi of OutKast and Floetry.

- Raheem was featured on the #1-selling album Underground Kingz by UGK on the track “Strong Woman” with Talib Kweli.

- He was also featured on the #2-debuting album Eardrum by Talib Kweli on the track “Country Cousins” with UGK.

- He has been appeared in Vibe, Giant, Complex, Ebony and Essence magazines as well as on MTV.com for their ‘You Hear it Hear First’ segment.

- Raheem has toured or performed with Common, Keyshia Cole, Erykah Badu, Angie Stone, Lyfe Jennings, Brian McKnight and New Edition

- He has done tours for Heineken, Seagrams and Courvoisier and has been invited to go on tour with Jill Scott in the spring of next year.

8.3758.375

8.3758.375

10.875 10.875

= SCORE

= BLEED

= TRIM

= SAFE AREA

= CUT SCORE/PERF


PROJECT: RAHEEM

SIZE: 8+3/8 x 0 x 10+7/8


SPREAD


BLANK SIZE: 16+3/4 x 10+7/8


AGI JOB #:

DATE: 11/02/2007

PRINTED SIDE SHOWN


TRACK LISTING:1. HELLO LOVE... 2. WOMAN 3. LOVE DRUG 4. ENERGY FEATURING BIG BOI 5. FRIDAY (SHUT THE CLUB DOWN) 6. CUSTOMER 7. MO BETTER 8. WOMEN INTERLUDE 9. DESIRE 10. MIDNITE INTERLUDE 11. MARATHON FEATURING FLOETRY 12. BUTTERFLIES 13. SHE'S NOT YOU 14. TRY AGAIN INTERLUDE 15. TRY AGAIN 16. EMPTY 17. FOUR LETTER WORD

PRODUCTION CREDITS:12, 15 - PRODUCED BY MARK BATSON3, 4 - PRODUCED BY SCOTT STORCH16 - PRODUCED BY BRYAN MICHAEL COX7 - PRODUCED BY JACK SPLASH2 - PRODUCED BY CHUCKY THOMPSON1, 8, 9, 10, 11, 14 - PRODUCED BY KENNY DOPE5 - PRODUCED BY KWAME6 - PRODUCED BY CARVIN & IVANADDITIONAL PRODUCTION BY ONE UP ENTERTAINMENT/ NEIZE AND COURTNEYDWIGHT AKA BLAQ SMURPH)A

BO

UT

TH

E L

OV

E B

EH

IND

TH

E M

ELO

DY

ALB

UM

….

--------------------------------------------------------------------------------

NO LONGER MUSIC’S BEST KEPT SECRET!--------------------------------------------------------------------------------

“Raheem is a gem! A rare find that truly sets him apart from the rest.The minute you hear his voice and songs you have the instant feeling that you're among greatness.

He embodies the soul and raw honesty of the legendary artists we long for.A true artist is one that can't be duplicated and Raheem DeVaughn drives in a lane all his own!”

-- ALICIA KEYS

----------

“He's a genuine artist and his live show is incredible. That's what made me want to work with him.”

-- BIG BOI OF OUTKAST(FEATURED ON RAHEEM DEVAUGHN'S “ENERGY”)

----------

“It was an absolute pleasure to finally get in the studio and do some work.We run into each other so much at shows and events that it was

only right that we connected musically. I'm so uninspired, I need ya....”

-- MARSHA AMBROSIUS FROM FLOETRY(FEATURED ON RAHEEM DEVAUGHN'S "MARATHON")

----------

“Raheem is your favorite artist’s favorite artist, your favorite songwriter’s favorite songwriter, and yourfavorite singer’s favorite singer. His excellence, diligence, and professionalism are unprecedented.”

-- MARK BATSON, PRODUCER(ALICIA KEYS, JAY-Z, RAHEEM DEVAUGHN “BUTTERFLIES” AND “TRY AGAIN”)

----------

“Raheem is the quintessential soul singer for us hip hop folks. Love, passion, depth and the heart of a hustler!”

-- JACK SPLASH, PRODUCER(ALICIA KEYS, RAHEEM DEVAUGHN “MO BETTER”)

The new album LOVE BEHIND THE MELODYFeaturing "WOMAN" nominated for Best Male R&B Vocal Performance Grammy®

and the new hit single “CUSTOMER”IN STORES 01.15.08

ON TOUR WITH JILL SCOTT STARTING FEB. 08WWW.RAHEEMDEVAUGHNONLINE.COM WWW.MYSPACE.COM/DEVAUGHNENTERPRISES

C 2008 Zomba Recording LLC

8.4388.58.5

1111

25.438

= SCORE

= BLEED

= TRIM

= SAFE AREA

= CUT SCORE/PERF

CUSTOMER: SONY


SIZE: 8+1/2 x 0 x 11


STOCK: I-SBS-16



AGI JOB #:

DATE: 11/01/2007

PRINTED SIDE SHOWN

SQ. IN.: 279.55



THE CD:01. WOMAN



















Entertainment & Humor

Raheem DeVaughn - 'Look' Behind the Melody (advance album preview packaging)