JACOB MOON

JACOBMOON.COM

Presentation M6.2 by Linda Brooks, Comm2F00,

Brock University, February 22, 2014

Jacob Moon

Social media is significant to Jacob Moon’s success as a musician. This presentation looks at his background and music genre, followed by his approach to marketing via social media. Next is a list of his social media connections , and leading to five slides that look at how Jacob follows important social media tips.

Jacob Moon

Singer, Songwriter, Guitarist Extraordinaire

Jacob Moon

Jacob Moon is a solo Canadian folk singer/songwriter and guitarist based in Hamilton, Ontario. Jacob has an extensive repertoire of songs, with seven albums to his credit (Wikipedia, 2014).

JACOBMOON.COM

Revelation by Jacob Moon

Jacob Moon

Folk/Pop/Gospel genre

Go to Soundcloud.com to hear Jacob sing Under African Skies (Simon, P., 1986)

https://soundcloud.com/linbrookslbs/sets/under-african-skies

Background

Jacob is a fantastic singer, songwriter and guitarist

Developed his talent through churches, music festivals, gigs, and on to a career as a full-time musician

Works a Boss RC300 loop to become a one man band! BOSS LOOP Canada- Jacob Moon 'Everything That Goes Around' - YouTube

Believes in and active in social justice

Jacob Moon’s Approach

Jacob mixes his own music with covers from other famous artists and groups, such as Rush and Marillion

He writes and chooses music that means something to himself , his faith and his values, as well as to his fan base

He has a grassroots approach to marketing and promotion which has rewarded him with a following that is passionate and loyal

Sold over 25,000 copies of his CDs

Jacob Moon

Latest video on Jacob's website Jacob Moon at Hugh's Room, Toronto,

performing in the 12th annual Lightfoot celebration, THE WAY WE FEEL. Ribbon of Darkness by Gordon Lightfoot. Sun.Jan.19,2014

Online and Social Media Presence

Reverbnation.com Music.cbc.ca Twitter Facebook SoundCloud Jacobmoon.com YouTube MySpace Wikipedia Kapipal.com Forallmoonkind.com

Online communities

Jacob Moon Fan Site captures updates, comments, and tour information

http://www.forallmoonkind.com/blog/

Crowdsharing: Jacob raised the money he needed to record his latest CD, Fascination

http://www.kapipal.com/fascination

Social Media Tip #1 Find your audience

Jacob Moon has found his audience in social media by non-stop promotion to followers and use of mainstream music sites like Reverbnation.com

He has also been invited to link his information on other well-known musicians’ sites which spreads his name even further http://marillion.com/shop/albums/fascination.htm

Social Media Tip #2

Post meaningful, sharable content

Jacob Moon posts family pictures and news, videos of recent concerts, and upcoming tour information

He advertises house concerts whenever he can which is a part of his grassroots marketing and entertainment plan

Social Media Tip #3

Engage your current fans

Jacob offers online purchases, tour information, promotions, and house concerts as well as gigs for not-for-profit organizations

He chooses music that they love!

Social Media Tip #4

Continue the social push in real life (IRL).

Jacob Moon and fans put up posters at local churches and venues, such as The Registry Theatre, in Kitchener. http://www.registrytheatre.com/

He is able to take advantage of many local festivals and international tours by attaching his advertising to the production’s advertising

Connections in real life

Social Media Tip #5

Post consistently

Jacob is constantly tweeting and sending out emails. He does a good job at keeping his ‘face’ out there to draw on his fan base and promote new gigs and new venues.

He doesn’t hesitate to offer 2:1 ticket deals to promote shows.

He also promotes other musicians who support him in concert.

Conclusion

Jacob Moon uses social media to successfully promote his story and his song. He has definitely found his audience and taken advantage of many different ways to build the connections.

References

Contributors. (2014, February 19). Jacob Moon. Retrieved from Wikipedia.org: http://en.wikipedia.org/wiki/Jacob_Moon

Eckerling, D. http://bit.ly/leaB54r Marillion. (2014, February 19). Marillion official website.

Retrieved from http://marillion.com/: http://marillion.com/Moon, J. (2014, February 19). Jacob Moon home page.

Retrieved from www.jacobmoon.com: http://www.jacobmoon.com/

The band Rush. (2014, February 19). The band Rush. Retrieved from www.rush.com: http://www.rush.com/

Simon, P. (1986). Under African skies [Recorded by Jacob Moon]. On Landing 2: The 10th anniversary concert [CD]. America: Legacy Recordings.