• Graduate from the University of Toronto Majored in Sociology and Law, Crime & Deviance• Currently studying

Public Relations at Humber• Developing his mix of interests

and PR

Drawn to:• Current Events• Social Commentary• Humour• Facts and Tid-Bits• Sports and Fitness• PR• Fashion• Music• Trends• Conspiracies• Autos• Politics• The Bigger Questions

in Life

Recon:

Key Messages• Always a student, learning. • Sharing what I learn, what I find.• Hard working and ambitious PR

student• Highly observant to the goings-on

of the world: social, economic, political

• Also the lighter side of life… humour and wit meme generator and perpetuator

• Believe social media can network “me” and help develop my mix / niche / presence online

• An effective communicator, with a passion for social commentary and PR

Informed, Intuitive, Insightful : My Brand

Goals• Use social media effectively as an

aspiring PR practitioner to show WHAT I BRING TO THE TABLE

• Portray my social lens; showing I’m ready to contribute and connect

• Develop and Share “me”, my brand, online

• Connect w/ PR Pros• Volunteer• Increase my Social Capital

Objectives• TO create an established online

presence by September 2010• TO Connect w/ PR Pros : people

of interest/leaders• TO Find my mix / niche online• TO Solidify and Unify my online

footprint• TO Volunteer as much as I can• TO join CPRS Toronto and/or IABC• TO be at the front of your mind

when you wanna hear another opinion

Weaknesses• Openness• Blunt / BOLD• Heart on my Sleeve• Disjointed Online presence• Straightforward• Brutal at discrete math… but I

don’t mind

One of a m

illion, but of a million,

ON

E

Opportunities• Use social media to transfer

“me” online• Tell my story• Increase social capital• Bring awareness to my

people about the goings-on of the world

• Meet potential employers and Influencers

Threats• YOU• PR competition• Social media savvy PR pros

Strategies• Leverage/Utilize social media to my

advantage• Develop myself and my positioning thru

social media• Take social media connections to personal

level• Networking - joining CPRS Toronto / IABC• Communicating w/ PR Pros• Paint a picture of my brand “me”

Tactics• Facebook – share my brand w/ existing and new networks / friends• Blog – about life and interests : “social commentary with a PR spin” Insights

into world happenings. Comment on blogs interesting to me.• Twitter – generate useful, valued, humourous, insightful links, content, and

comments in areas of personal and professional interests. Connect with others in the PR industry and those whom I admire. Tag like crazy.

• YouTube – Videos that moved me: meme perpetuation “Things I Gotta Show YOU”

• Networking throughout, building followers, discovering volunteer opportunities and showcasing the many sides of me AND unifying social media to create a concise Jaymes H. Beatty

• Join CPRS Toronto / IABC

• Blogging – minimum one/week

• Tweeting – minimum 2/day

• YouTubeing - 3-5 choice videos/week

• Networking - Connect w/ 2 PR Pros/month

• Volunteering - As much as possible

Twitter: @JaymesBeatty Facebook meFollow my blog: “I’m Not Saying… I’m Just Saying”

jaymesbeatty.blogspot.comWatch my YouTube channel: JaymesBeatty

LinkedIn: Jaymes H. Beatty

Connect with me… all of me: http:/flavors.me/jaymeshbeatty