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Brand book 2019
w w w. b o l o n e y e w e a r. c o m
3 O U R B R A N D
4 Brand concept
7 Brand history
9 O U R A M B A S S A D O R ’ S
1 3 O U R Q UA L I T Y
15 Premium frames
16 Premium lenses
2 1 2 0 1 9 C O L L E C T I O N
25 Optical
45 Sunglasses
Ta b l e o f C o n t e n t s 2
OUR BRAND
My Style, My BOLON
In the contemporary world where
each individual is looking for a unique style,
BOLON is a brand that embraces individuality.
Because we believe that eyewear
is a form of individual expression and extension
of one’s personal style, BOLON inspires women and men
by giving a unique, modern and fashionable look,
designed for every single style.
This is the story of “My Style, My BOLON”.
B R A N D C O N C E P T
O U R B R A N D 4
Fashion, Design & Quality
Bolon offers a unique and elegant design as well
as quality with selecting the premium eyewear
materials for the best resistance, lightness
and comfort for every frame.
Quality and style are never compromised.
B R A N D VA LU E S
5O U R B R A N D
Hailey Baldwin wearing BL7056 / B12
B R A N D H I S TO R Y
2 0 0 3BOLON was founded.
2 0 1 1“Best sunglass brand
of the year”award.
2 0 1 4“Best brand of the year”.
2 0 1 4Ranked among
the Top 500 Asian brands.
“Most influential brand in
Asia spectacles industry”.
2 0 1 5First BOLON flagship
store opening.
2 0 1 5BOLON listed all APAC region.
Sophie Marceau is the 1st
BOLON international ambassador.
2 0 1 6Anne Hathaway is the new
BOLON Brand Ambassador
1st Silmo Paris event.
2 0 1 7BOLON international launch
MIDO event, Milan.
2 0 1 6
2 0 1 5 2 0 1 5
2 0 0 3
2 0 1 5
2 0 1 5
2 0 1 5
2 0 1 62 0 1 7
2 0 1 9
2 0 1 8
OUR AMBASSADOR
Hailey Baldwin wearing BL6065 / C10
O U R A M B A S S A D O R
O U R A M B A S S A D O R 1 1
Hailey Baldwin & BOLON
Hailey Baldwin, an American model, has been chosen
to be the new BOLON brand ambassador.
Hailey Baldwin has been chosen for her elegant,
fashion and trendy style. She is the perfect fit
to represent the brand values with glamour,
style and elegance.
Hailey Baldwin
“I really love the collection. I like how wide the range is, their styles are geared towards different people.”
“It is something that I would wear in my daily life, such as the Aviators (BL8010). I wear them constantly, it suits my fashion street style.”
“They are really light and they don’t fall. I am all about being yourself, and this what I like about BOLON.”
OUR QUALITY
D E S I G N E D I N I TA LY
P R E M I U M F R A M E S
Innovation.
Technology.
Lightness.
Only high quality materials are used.
Italian Mazzuchelli Acetate–Resin
and Memory resin TR90 made in Switzerland
guarantee lightness and resistance.
Our quality hyper-elastic thin steel
is fashioned by precision laser cutting.
Grooves are carved on the thin lenses
and plate to inlay metal frame.
The thickness of 0.6mm allows
for an ultra-thin and resilient frame.
O U R Q UA L I T Y 1 5
MR-8 1.6 tinted lensfrom BOLON
Standard 1.5 tinted lens
Lighter & Thinner
MR-8 1.6 sun lens collection from BOLON
is much lighter and thinner than the
widely-used 1.5 standard tinted lens.
- 19%
-29%
Centre thickness
Comparison made every 5 dioptres
Weight
1.40 mm 1.74 mm
20.68 g 26.07 g
P R E M I U M L E N S E S
O U R Q UA L I T Y 1 6
Quality guaranteed
Each frame has a unique series number engraved
on the side to guarantee the product authenticity.
O U R Q UA L I T Y 1 7
O U R Q UA L I T Y 1 8
P R E M I U M L E N S E S
7 advantagesof the High-Definitionpolarised lenses
HD VISIONFlawlessly displaying every wonderful detail
TRUE COLOURSPerfectly reproducing the exact colours
as perceived by the human eye
UV 400 PROTECTIONEffectively blocking harmful UVA, UVB & UVC light
DURABLE & EASY TO CLEANHydrophobic coating with added scratch resistance
ANTI-GLAREBlocking glare allows for a sharper view
and helps prevent visual fatigue
IMPACT RESISTANCEShatter-proof lens which is safer
and lighter than glass lenses
COMFORTABLE VISUAL EFFECTExceptional Anti-Reflective coating helps
relieve eye strain and relax the eyes
E-SPF® is an index rating the overall UV protection of a lens. E-SPF® was developed by Essilor International and endorsed
by 3rd party experts. Lens performance only. The E-SPF index excludes direct eye exposure that depends on external
factors (wearer’s morphology, frame shape, position of wear).
E-SPF Technology by Essilorblocks UV rays reflected
from the lens back surface
UV400 100% UVA/UVBPrevent 95%-100% UV raysfrom lens front surface
* provided on a frames selection.
2019 COLLECTION
P R E M I U M L E N S E S
A
Measurement
B
Measurement
TR90 Memory Resin
TR90 made by the Swiss corporation EMS means that our frames are resistant to deformation with high memory recovery. This resin is also around a third lighter than other resin materials
Metal
Including aluminium magnesium, copper alloy and stainless steel that feature strength, lightness, high hardness and resistance to deformation
Mazzucchelli Acetate
Rich colours and patterns as well as market leading physical properties which resist ageing, fading and breakages
Titanium
Lightweight, resilient and resistant to corrosion
Male E-SPF index
Bridge
Width Female
Temple
Length UnisexTint
Classification
Rx-able
Product specification
Non Rx
2 0 1 9 C O L L E C T I O N 2 2
Hailey Baldwin wearing BJ7039 / A60
2 0 1 9 I N S P I R AT I O N
Art & fashionModernity & elegance
Modernity & elegance have always been
in the design spirit of the brand.
For 2019, the new collection is inspired
by a combination of art & fashion
to reach pure design lines.
The new styles from classic to avant-garde
offer each model a unique contemporary
fashion design, made with premium quality
materials and advanced crafting techniques.
2 0 1 9 C O L L E C T I O N 2 4
OPTICAL
2 0 1 9 C O L L E C T I O N
BJ6020Page 039
BJ6019Page 038
BJ3017Page 032
BJ5009Page 034
BJ5012Page 035
BJ3026Page 033
BJ5013Page 036
BJ1309Page 027
BJ1313Page 028
BJ1315Page 029
BJ3015Page 031
BJ1322Page 030
BOLON OPTICAL
B O LO N O P T I C A L 2 6
BJ6023Page 040
BJ7039Page 043
BJ7031Page 041
BJ7055Page 044
BJ7038Page 042
BJ6016Page 037
B10 B11 B61Matte black / black full titanium Silver / black full titanium Rose gold full titanium
Temple: Black Temple: Silver Temple: Rose gold
51 21 145 48
BJ1309
B O LO N O P T I C A L 2 7
B10 B60 B90Black / full titanium Rose gold / full titanium Silver / full titanium
Temple: Black / titanium Temple: Rose gold / titanium Temple: Silver / titanium
57 14 145 47
BJ1313
B O LO N O P T I C A L 2 8
B11 B12 B13Gold / black full titanium Silver / black full titanium Matte gunmetal full titanium
Temple: Gold / titanium Temple: Silver / titanium Temple: Matte gunmetal / titanium
BJ1315
B O LO N O P T I C A L 2 9
52 21 145 47
B30 B70 B90Rose gold / red full titanium Silver / matte navy full titanium Rose gold / white full titanium
Temple: Red tortoiseshell / rose gold / titanium
Temple: Navy / silver / titanium Temple: Pink / rose gold / titanium
BJ1322
B O LO N O P T I C A L 3 0
49 20 145 46
B10 B11 B20
BJ3015
Black Black Tortoiseshell
Arm: Gold Arm: Black Arm: Antique bronze
51 18 145 39.7
B O LO N O P T I C A L 3 1
B20Tortoiseshell
Arm: Tortoiseshell
B10
BJ3017
Black
Arm: Black
52 19 145
B11Clear / black
Arm: Black
35
B O LO N O P T I C A L 3 2
B10 B20 B91
BJ3026
50 20 145 47
Black Tortoiseshell Transparent
Arm: Transparent / black / gold Arm: Tortoiseshell / gold Arm: Transparent / gold
B O LO N O P T I C A L 3 3
Matte black Tortoiseshell / gold Transparent
Arm: Matte black / gunmetal Arm: Tortoiseshell / gold Arm: Transparent / gold
B12 B20 B90
BJ5009
50 19 155 47
B O LO N O P T I C A L 3 4
B20Tortoiseshell
Temple: Gold / transparent
B10 Black
Temple: Gold / matte black / titanium
B92Translucent grey striped
Temple: Light gunmetal / matte black / titanium
BJ5012
B O LO N O P T I C A L 3 5
53 18 145 38
B10 B20 B30Black Tortoiseshell Translucent red
Temple: Gold / transparent Temple: Gold / transparent Temple: Rose gold / translucent red
BJ5013
B O LO N O P T I C A L 3 6
53 15 144 39
B O LO N O P T I C A L 3 7
47 21 145 39
BJ6016
B20 B70Tortoiseshell Blue
Arm: Bronze Arm: Silver
48 21 145 38
BJ6019
B11 B20Black Tortoiseshell
Arm: Brushed gunmetal Arm: Brushed bronze
B O LO N O P T I C A L 3 8
BJ6020
B21B20Clear / goldTortoiseshell
Arm: GoldArm: Gold
48 22 145 45
B O LO N O P T I C A L 3 9
BJ6023
B11 B20Black and brushed gunmetal Tortoiseshell / bronze
Arm: Brushed gunmetal Arm: Brushed bronze
50 20 145 46
B O LO N O P T I C A L 4 0
B O LO N O P T I C A L 4 1
B10 B13 B30Gold / matte black Glossy black / black Rose gold / dark red
Temple: Black / gold Temple: Black Temple: Tortoiseshell / rose gold
BJ7031
50 20 145 47
B11Gold / black
Temple: Black / gold
B30Rose gold
Temple: Transparent / rose gold
B91 Rose gold / white
Temple: Transparent / rose gold
BJ7038
B O LO N O P T I C A L 4 2
57 17 148 49
B10 B12 B30Black Gold / black Rose gold
Temple: Black Temple: Black / gold Temple: Translucent pink / rose gold
BJ7039
B O LO N O P T I C A L 4 3
55 17 148 46
B13 B90 B91Gold / black Silver Rose gold / white
Temple: Black / gold Temple: Transparent / silver Temple: Transparent / rose gold
BJ7055
B O LO N O P T I C A L 4 4
53 19 145 47
SUNGLASSES
2 0 1 9 C O L L E C T I O N
BOLON SUN
B O LO N S U N 4 6
BL6063Page 051
BL7023Page 054
BL7056Page 055
BL6065Page 052
BL7019Page 053
BL3017Page 048
BL5018Page 049
BL3016Page 047
BL6025Page 050
BL8007Page 057
BL7058Page 056
BL8033Page 058
Class 1 & 3
Red tortoiseshell Light brown / rock pattern
Translucent blue lenses
Class 1
Light blue lenses
Class 1
B20 B22
BL3016
Black
Purple / grey polarised lenses
Class 3
C10
B O LO N O P T I C A L 4 7
51 20 145 47
Class 3
Translucent amber
Grey/green lenses
A30
BL3017
Black
Purple/grey polarised lenses
C10 Translucent grey
Light gold mirror
B11
B O LO N O P T I C A L 4 8
50 20 145 44
C10 C13
BL5018
Black Clear grey / pink
Graduated grey polarised lenses
Graduated grey polarised lenses
59 15 148 54
B O LO N S U N 4 9
BL6025
48 23 145 45.5
Class 3
B O LO N O P T I C A L 5 0
A11 Black / gold
Grey tint with anti-reflective
coating
B30White powder / gold
Violet mirrorwith anti-reflective
coating
A20Tortoiseshell / gold
Grey tint
Class 3
C10Black / gold
Graduated grey polarised lenses
BL6063
53 18 150
D30Crystal rose gold
Pink anti-reflection polarised lenses
51
B O LO N S U N 5 1
C10
BL6065
D11
53 18 150 51
Black / gold Black / gold
Grey/purple polarised lenses
Light gold anti-reflection polarised lenses
B O LO N O P T I C A L 5 2
Class 3
A61
BL7019
B90
B O LO N S U N 5 3
59 13 148 54
Gold
Red/purple tinted lenses
Silver
Graduated light blue mirrored lenses with anti-reflective coating
Class 1
C10
BL7023
C60
58 17 145 51
Gunmetal
Blue/grey polarised lenses
Gold
Grey/green polarised lenses
B O LO N O P T I C A L 5 4
Class 3
Gold / black Silver / black
Gold/blue mirrored lenses
Class 1
Black mirrored lenses
Class 3
B12 B15
BL7056
Rose gold
Fuchsia mirrored lenses
Class 1
B30
B O LO N O P T I C A L 5 5
Class 1 & 3
56 16 148 53
Silver
Light blue graduated mirrored lenses
Class 1
B90
BL7058
Gold / black
Black polarised lenses
Class 3
D12 Rose gold
Purple/grey polarised lenses
Class 3
C30
B O LO N O P T I C A L 5 6
Class 1 & 3
53 20 148 50
52 23 145 44
Class 2
BL8007
B11 B90 Matte black / gold Matte white / gold
Copper mirror lenses Purple mirror lenses
B O LO N S U N 5 7
C11
BL8033
D70
B O LO N S U N 5 8
56 18 146 43
Matte blue / silverMatte black / gunmetal
Grey/blue anti-reflective polarised lenses
Blue anti-reflective polarised lenses
Class 3
www.boloneyewear.com
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