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BRAND STANDARDS
2INTRODUCTION
FAMILY. BUSINESS. RACING.These are the three most important words in the JEGS vocabulary. There’s no question that every single one of us at JEGS Performance Auto Parts is crazy for cars, but we are also rooted in tradition through our family values and business expertise. These three ideals, when brought together, comprise the core of the JEGS philosophy.
This book has been developed with the JEGS mentality in mind. It’s been an amazing ride so far, and we want to keep revving our engines long into the future. In order to do so, we’ve developed a powerful brand that has stood the test of time. And, just like our powerful cars, our brand must be kept up with the greatest attention to detail.
OUR BRAND STANDARDSThe JEGS brand should convey our character, our personality. Our top-notch customer service for the past 50+ years has allowed us to build a team driven by high performance and family values. We are a big family, and a big family needs a strong identity.
In order to maintain a strong brand, it is important to look past just a logo and a name. Who we are, what we believe in, and those we serve all play an integral role in creating a comprehensive understanding of the true JEGS identity. We realize that our brand is complex, and it is up to us to communicate it effectively.
3OUR BRAND STANDARDS
BRAND IDENTITY1
2
3
4
5
BRAND STRATEGY
BRAND VOICE
BRAND VISUALS
BRAND EXECUTION
Reinforce the framework. pg 4
Driving you forward. pg 8
Rev your engine. pg 13
Detailed to perfection. pg 17
Optimum brand performance. pg 27
We are JEGS Performance Auto Parts, and this means a few things. It means strong family values and decades of business expertise. JEGS represents the merging of tradition and modernity through our passion for high performance.
41
5 - History
6 - Who We Are
7 - Our Audience
BRAND IDENTITY1
BRAND IDENTITY1
2
3
4
5
BRAND STRATEGY
BRAND VOICE
BRAND VISUALS
BRAND EXECUTION
BRAND IDENTITY
Reinforce the framework.
HISTORYFor more than 50 years, the name JEGS has been synonymous with high performance racing parts, dating back to 1960 when Jeg Coughlin Sr. opened the doors of JEGS High Performance at a small, non-descript shop in downtown Columbus, Ohio. This timeline highlights unforgettable moments in the JEGS history, and we plan to keep building memories long into the future.
51 BRAND IDENTITY
WHO WE AREJEGS is family, business, and racing. These are our core values that have made us who we are today. Ever since Jeg Coughlin Sr. began his drag racing career in the ‘50s, the sport has always served to bring his ever-expanding family closer together, helping deliver millions worth of products to automobile enthusiasts all over the world each year.
61 BRAND IDENTITY
MISSION:At JEGS, we foster family, encourage healthy competition, and promote a strong business through impeccable customer service.
VISION: We see ourselves fifty years from now still as the unquestionable mail order speed equipment leaders and the unsurpassed champions on the track, while upholding the Coughlin family tradition of caring and values.
VALUES:While family has always been, and will remain, the top priority for Team JEGS, our passion for racing sets us apart from the competition.
Gearheads
These are the passionate ones. They put every ounce of sweat into making their ride the perfect machine. Knowing their car better than themselves is a point of pride.
• Utilize the JEGS.com online catalog to shop for parts.
• Require fast delivery and excellent customer service.
• Are knowledgeable and direct.
MechanicsI
Industry professionals who trust JEGS as the ultimate source for automotive parts. They understand their own customers’ needs and are able to provide prompt service of quality.
• Proud members of a performance-driven industry.
• Appreciate value and quick part turnaround.
• Respond to special offers and deals.
• Shop mostly from printed catalog.
Car Enthusiasts
While they overlap with Gearheads, Car Enthusiasts might not be as knowledgeable as the mechanics but are just as passionate about the performance and competitive nature of the industry.
• Attend races regularly.• Keep up with competitions
nationwide.• Respond to JEGS leadership
in races.• Become brand loyalists.
71 BRAND IDENTITY
OUR AUDIENCEWe highly value our customers, those weekend warriors who treat their cars like they’re part of the family. We understand them and know that high performance, speed, control, and power are all qualities our audience values.
Good brands should be more than the sum of the services they provide. In our case, we realize that we serve our customers on diverse levels, and this diversity must be reflected in our brand.
82
9 - Brand Touchpoints
10 - Brand Architecture
11 - Brand Promise
12 - Brand Personality
BRAND IDENTITY1
3
4
5
2 BRAND STRATEGY
2 BRAND STRATEGY
BRAND VOICE
BRAND VISUALS
BRAND EXECUTION
BRAND STRATEGY
Driving you forward.
BRAND TOUCHPOINTSIn order to be efficient and powerful in our brand, we need to communicate in a clear, consistent manner through all of our touchpoints.
92 BRAND STRATEGY
Social Media
Digital Media
BRAND ARCHITECTUREWe have grown to become an intricate organization, and our various endeavors and interests have led to a clear separation of our sub-brands. It’s important to keep them all organized so as not to lose our brand essence.
102 BRAND STRATEGY
MAIN BRAND
JEGS FOUNDATION JEGS SUB-BRANDS Event BrandsTEAM JEGS
OUR BRAND PROMISEAt JEGS, we offer our customers unparalleled service backed by generations of industry leadership. We deliver this through our commitment to performance and quality and an emphasis on strong family values. We promise “Quality through Leadership.”
112 BRAND STRATEGY
Brand Offering
Performance, Quality, and Optimal Service
Brand Essence
Competition, Heritage, and Industry Leadership
Brand Promise
Quality through Leadership
JEGS is:
BRAND PERSONALITYOur brand personality defines our voice and image. The brand is described in human terms because the personality needs to resonate with the people delivering the brand, as well as those experiencing it.
122 BRAND STRATEGY
Communication is a very important aspect of any brand. The way we communicate sets the tone for how our audience feels about us. Not only will customers have a clear idea of what JEGS stands for, but they will also be able to easily connect to our brand.
133
14 - Expressing Our Message
15 - Communicating Our Benefits
16 - Name/Tagline
BRAND IDENTITY1
3
4
5
2 BRAND STRATEGY
3 BRAND VOICE
BRAND VOICE
BRAND VISUALS
BRAND EXECUTION
BRAND VOICE
Rev your engine.
What is our voice?Our voice is what makes our personality stand out. The tone that we use to express our message should be:
EXPRESSING OUR MESSAGEOur voice consists of both messaging and tone. These two communication aspects come togetherto create an effective strategy when speaking to our customers and fans. We have a goal to create clear and consistent messaging that reflects our brand personality.
143 BRAND VOICE
DIRECT STRONG ENGAGING
CHARGED ENTHUSIASTIC POWERFUL
PROFESSIONAL
POSITIVE
FOCUSEDCONSISTENT CLEAR UNDERSTANDING
FAMILY
How to Communicate:• “The business has always
served as a great outlet to bring his ever-expanding family closer together.”
• “A third generation of Coughlins is blossoming and the racetrack is still one of the places where the family routinely gets together.”
• “Family patriarch Jeg Sr. is still very much a part of the mix, serving as a vital consultant to his sons and grand kids.”
• “Family always takes precedence over on-track activities.”
• “Each of the Coughlin brothers has taken sabbaticals from the sport through the years to devote more attention to their home lives.”
BUSINESS
How to Communicate:• “We understand our drivers’ needs
and match them with impeccable customer service.”
• “We are drivers ourselves, therefore we understand our customers need quick turnaround on their orders.”
• “The company grew and quickly became a viable business entity.”
• “When Jeg Sr.’s four boys were old enough, they bought the burgeoning company from their dad with his assistance and took it to new heights.”
• “JEGS High Performance has become a giant in the industry with two retail stores, four call centers, and a massive distribution warehouse that delivers more than $250 million worth of products to automobile enthusiasts all over the world each year.”
CARING
How to Communicate:• “The JEGS Foundation Racing for
Cancer Research program already has raised several million dollars.”
• “Team JEGS also has set-up mobile cancer screening centers at NHRA events and keeps the topic front and center with millions of drag racing fans each weekend.”
RACING
How to Communicate:• “There is no question the Coughlin
family loves motorsports.”
• “The family has successfully parlayed their love of drag racing into a worldwide marketing effort that has set them apart from the competition.”
• “With a combined five NHRA World Championships, 12 Division Championships, and well over 100 victories at both the national, divisional, and local level, it could also be argued that Team JEGS is one of the most accomplished racing entities in the 60-year history of organized drag racing.”
• “The third generation is led by Troy Jr., already a multi-time national event winner in Super Comp, and Cody, a circle track phenom who already has a championship to his credit.”
COMMUNICATING OUR BENEFITSJEGS is more than just great performance auto parts. We pride ourselves in being a multi-faceted organization with various focuses. We identify with four main philosophies, and these must be communicated effectively and distinctly.
153 BRAND VOICE
OUR NAMEJEGS
The word “JEGS” has swift name recognition and is easily advertised. Coined by Jeg Sr.’s mother when he was just a child, the nickname played a significant role in the initial marketing of his chosen business of providing parts and engine work to fellow drag racers in the early 60’s and continues to be an integral part of our brand.
OUR TAGLINE“HIGH PERFORMANCE AUTO PARTS”
A clear tagline is important to complement an easily recognizable brand. By showcasing exactly what we sell, our customers have no doubt about our offerings. It is also easy to make the connection with our racing passion.
163 BRAND VOICE
174 BRAND VISUALS
Now that we understand the essence of the JEGS brand, we must also understand the specifics that build the base for it. Without the specifications that follow, we would not be able to create a cohesive and powerful brand.
18 - Logo
19 - Logo Placement
20 - Logo Variables
21 - Logo Don’ts
22 - Font Selection
23 - Colors
24 - Photographic Styles
25 - Logo Library
BRAND IDENTITY1
3
4
5
2 BRAND STRATEGY
4 BRAND VISUALS
BRAND VOICE
BRAND VISUALS
BRAND EXECUTION
Detailed to perfection.
Process Black Process Yellow
C: 0 - M: 0 - Y: 0 - K: 100 C: 0 - M: 0 - Y: 100 - K: 0
MAIN LOGOUse this version in these situations:
• Small sizes.• Publication usage.• On busy backgrounds.
POWER LOGOUse this version in retail, competitive, and event situations:
• On vehicles.• On packaging.• On solid backgrounds.
LOGOThe logo is the embodiment of decades of tradition and family, coupled with our undying passion for high performance, competition, and business. It should be used consistently to foster brand awareness.
184 BRAND VISUALS
Use a square that is the width of the top of the J for spacing reference. If possible, make sure nothing violates the perimeter created by this box.
Use a square that is the width of the top of the J for spacing reference. If possible, make sure nothing violates the perimeter created by this box.
Logo SizeReduce or increase the size of the JEGS logo as needed.
LOGO POSITIONINGIt is important to not violate the space around the logo. Allowing the logo to stand out by itself will ensure that the JEGS brand is easily identifiable. As it will be used in varying sizes, we’ve devised a system that can be utilized in any measurement.
194 BRAND VISUALS
LOGO VARIABLESWhether it’s on cars, merchandising, online, or on our catalogs, the JEGS logo is adaptable to any situation. These are the approved logo variables.
MAIN LOGO POWER LOGO JEGS.COM
204 BRAND VISUALS
LOGO DON’TSThe JEGS logo should always be used in its approved format. It should never be modified. Altering the logo weakens the integrity and consistency of the brand. Here are examples of what not to do with the logo.
214 BRAND VISUALS
Do not use the logo as a pattern.
Do not use black solid logo on anything but white and yellow.
Do not place solid logo on image or textured background.
Do not alter the spacing of the logo in any way.
Do not use white solid logo on anything but a dark background.
Do not overlap anything on logo.
Do not squish or stretch the logo.
Do not change the color of the logo.
Do not angle logo. Do not alter the thickness of the black outline.
Do not crop the logo.Do not use the logo in a
sentence.Do not change the color
of the crown.
Do not use outlined version without yellow fill unless in a black and white
or grayscale design.
History and Heritage
Do not use the older version of the JEGS logo with the apostrophe.
FONT SELECTIONJEGS uses FUTURA as its primary font family. It should be used in all materials to maintainconsistency in our messaging and branding. Serpentine Bold is to be used as a secondary font to accent prices and phone numbers.
Usage ExamplesFont Family
HIGH PERFORMANCE
SEE PAGE 6 OR SHOP ONLINE
SAVE UP TO $137
FUTURA BOLDFUTURA BOLD OBLIQUEFUTURA HEAVYFUTURA HEAVY OBLIQUEFUTURA MEDIUMFUTURA MEDIUM OBLIQUEFUTURA LIGHTFUTURA LIGHT OBLIQUE
224 BRAND VISUALS
SERPENTINE BOLD 372xJeg Coughlin Jr.
This font is used for the numbers on the cars, and in some cases, the driver’s names.
Primary Colors Secondary Colors
234 BRAND VISUALS
COLORSConsistent use of the JEGS brand colors will ensure consistency of the brand across all mediums. The brand colors should be utilized across all messaging mediums.
JEGS Process BlackJEGS Process Yellow PMS 158 C
PMS 485 C
PMS 2945 C
PMS 355 C
PMS 405 C
PMS 7544 C
C-00 M-61 Y-97 K-00
C-00 M-95 Y-100 K-00
C-100 M-45 Y-00 K-14
C-94 M-00 Y-100 K-00
C-00 M-10 Y-33 K-72
C-10 M-01 Y-00 K-40
PMS 109 C - Merchandise Yellow
Process Yellow to be used in all print and web situations. PMS 109 C to be used on anything that is not paper (cars, apparel, merchandise, etc.).
Secondary colors to be used on catalogues and material supplementary to main brand (ads, web banners, publication covers, etc.).
DRIVERS CARS PRODUCTS
Show drivers in heroic poses. Standing near the car or with the track in the background. Drivers must be smiling or have a look of determination.
Cars must be in focus. Location should be on a track or in a showroom situation. Never depict JEGS vehicles on standard roads and driving situations.
Photograph products on white background only. Clean, crisp photos with soft, directional lighting is suggested.
PHOTOGRAPHIC STYLESOur photography should convey the high-octane energy and enthusiasm for which JEGS has become well known. Our images should reflect our decades-long commitment to quality high performance auto parts and healthy competition.
244 BRAND VISUALS
254 BRAND VISUALS
LOGO LIBRARYThese are all the approved JEGS logos, to be used in their respective situations. Each logo has been carefully crafted to uphold the JEGS brand while providing enough flexibility to encompass all of our endeavors.
5x World
All files can be downloaded at www.teamjegs.com/Multimedia/logos.asp
JEGS main logo
MAIN LOGO
POWER LOGO
JEGS main logo
50 years logo JEGS crown
JEGS OhioTrack TestedJEGS historic JEGS foundation 5X World Champions
JEGS.com line
JEGS.com line
JEGS.com stacked
JEGS.com stacked
264 BRAND VISUALS
LOGO LIBRARY (continued)
All files can be downloaded at www.teamjegs.com/Multimedia/logos.asp
JEGS Pacific Sports Nationals
JEGS Super Quick 4C
JEGS Allstar Tour
JEGS Northern Sports Nationals
JEGS Top Dragster Shootout
JEGS U.S. Open
Web banner examples
800 number
JEGS Cajun Sports Nationals
JEGS Allstars
JEGS BQMRA Winner Plaque
JEGS SERIES AND SPONSORED EVENTS
275 BRAND EXECUTION
Establishing a strong and consistent first impression is very important in reflecting a cohesive brand. In this section we will explore how our brand is executed throughout our cars, merchandising, collateral materials and website.
28 - Stock Car/Circle Track Application
29 - Drag Racing Door Car Application
30 - Dragster Application
31 - Apparel & Merchandising
32 - Environmental
33 - Collateral
34 - Packaging
35 - Catalog
36 - Web
BRAND IDENTITY1
3
4
5
2 BRAND STRATEGY
5 BRAND EXECUTION
BRAND VOICE
BRAND VISUALS
BRAND EXECUTION
Optimum brand performance
285 BRAND EXECUTION
STOCK CAR/CIRCLE TRACK APPLICATION
Associate sponsor logos
Track Tested logos
Contingency sponsor logos
PMS 109 C
295 BRAND EXECUTION
DRAG RACING DOOR CAR APPLICATION
Associate sponsor logos
Track Tested logos
Major sponsor logos
PMS 109 C
OVERFLOW ONLY
PARACHUTE
305 BRAND EXECUTION
DRAGSTER APPLICATION
Associate sponsor logos
Track Tested logos
PMS 109 C
315 BRAND EXECUTION
APPAREL & MERCHANDISING
Basic rules for apparel:• Use PMS 109 C.• Place JEGS power logo in center of chest.• Place JEGS power logo on sleeves or pantlegs.• Place secondary logos on upper chest.• Place JEGS.com logo on back/waistband.
325 BRAND EXECUTION
ENVIRONMENTALBasic rules for signage:
• Use PMS 109 C for yellow.• Use JEGS power logo.• Place 800 number and
JEGS.com logo on bottom of sign.
• Use a consistent border around graphics.
335 BRAND EXECUTION
COLLATERALBasic rules for collateral:
• Use process yellow.• Use JEGS power logo.• Treat logo cleanly.
Spiral Journal - Yellow
Bend & Peel Decals
Spiral Journal - Black
345 BRAND EXECUTION
PACKAGING
Box application:• Use main JEGS logo.• Center on panel, oriented to long
edge of box.
Merchandise application:• Use JEGS power logo.• Use process yellow, process
black, CMYK JEGS Orange, and CMYK JEGS Red. PMS 158 C
PMS 485 C
C-00 M-61 Y-97 K-00
C-00 M-95 Y-100 K-00
JEGS Process BlackJEGS Process Yellow
CATALOG
355 BRAND EXECUTION
76 - P Some items not legal for sale or use in Huge In-Stock Inventory! Shop Thousands More Products Online @
Your Source for Performance for Over 53 Years!
California on any pollution controlled motor vehicles.
DESIGNED FOR RACING.
ALUMINUM ULTRA HP CARBS
CARBURETORS
SUPERCHARGER CARBS
Bright FinishFor SB-Chevy with 2x4 6-71 superchargers. Four-corner idle system, screw-in air bleeds, and manifold-referenced power valve. No choke.510-0-80575S........... 600 cfm...............$769.99For Weiand 6-71 supercharger on BB-Chevy or Chrysler 392 or Weiand 8-71 supercharger on SB-Chevy or Chrysler 426. Four-corner idle system, replaceable air bleeds, and manifold-referenced power valve. No choke.510-0-80576S........... 750 cfm...............$789.99For BB-Chevy 2x4 8-71 or 1071 supercharger. Four-corner idle system, screw-in air bleeds & manifold-referenced power valve. No choke.510-0-80577S........... 950 cfm...............$879.99Ultimate street performance for use with superchargers. Screw-in air bleeds & mani-fold-referenced power valve. Manual choke.510-0-80592S........... 600 cfm...............$451.99For SB-Chevy 1x4 140 supercharger or BB-Chevy 2x4 250 supercharger. Man choke.510-0-80572S........... 700 cfm...............$529.99For SB-Chevy with 1x4 170 supercharger. Four-corner idle system and manifold-refer-enced power valve. Manual choke.510-0-80573S........... 750 cfm...............$589.99
4500 DOMINATOR® HP RACE CARBS
Reinforced casting for strength; redesigned metering system improves fuel flow; dual 50cc accelerator pumps; .250” taller main body & venturi; notched floats; jet exten-sions; Viton gaskets; tumble-polished main body; machined surface for improved appearance & seal. Except as noted: 4-corner idle system, progressive soft linkage, annular discharge boosters & 3-circuit idle system (1 extra circuit above throttle blades helping response w/o relying only on squirter shot).Kits Include: Carb, JEGS fuel line, fuel pressure gauge & billet aluminum fuel filter.1050 cfm - Suggested for single 4-bbl510-0-8896-1 .... 1050cfm HP Carb . $745.99510-0-8896-1K . 1050cfm Kit .......... $888.991050 to 1150 cfmSuggested for dual 4-bbl on mini-plenum intake. Alcohol carb has progressive linkage.510-0-9375-1 .....1050cfm HP Carb .... $839.99510-0-9375-1K ...1050cfm Kit ............. $982.99510-0-80586 .......1050cfm HP, Alc* .......$979.99510-0-80586K .....1050cfm Kit, Alc* .....$1122.99510-0-9377-1 .....1150cfm HP Carb .... $899.99510-0-9377-1K ...1150cfm Kit ...........$1042.99*Note: Does not include notched floats or jet extensions 1050 to 1250 cfmSuggested for single 4-bbl. 0-8082-1 and 0-7320-1 have 2-circuit idle. 0-80556-1 and 0-80532-1 have progressive soft linkage.510-0-8082-1 .... 1050cfm HP Carb . $745.99510-0-8082-1K . 1050cfm Kit .......... $888.99510-0-7320-1 .... 1150cfm HP Carb . $859.99510-0-7320-1K . 1150cfm Kit ........ $1002.99510-0-80556-1.. 1150cfm HP Carb . $869.99510-0-80556-1K 1150cfm Kit ........ $1012.99510-0-80532-1.. 1250cfm HP Carb . $899.99510-0-80532-1K 1250cfm Kit ........ $1042.99Pro Street HP 750 cfmSuggested for single 4-bbl. Redesigned fuel metering system & annular discharge booster venturi allow for a lower, streetable cfm. 2-circuit idle system, primary & secondary power valves, and progressive linkage.510-0-80186-1 ...750cfm Pro St HP .... $749.99510-0-80186-1K .750cfm Kit ................ $892.99Carburetor AdapterAdapts Dominator® Carb to standard square flange. Adds 2.25” to installation height.510-17-9 ..............Carb Adapter ..................$89.99
DOUBLE PUMPER CARBS
510-0-4776C .......600 cfm Classic ........$349.99510-0-4776CK1 ..600 cfm Classic Kit ..$430.99510-0-4776S .......600 cfm Zinc ............$387.99510-0-4776SK1 ..600 cfm Zinc Kit ......$468.99510-0-4777C .......650 cfm Classic ........$369.99510-0-4777CK1 ..650 cfm Classic Kit ..$450.99510-0-4777S .......650 cfm Zinc ............$415.99510-0-4777SK1 ..650 cfm Zinc Kit ......$496.99510-0-4778C .......700 cfm Classic ........$399.99510-0-4778CK1 ..700 cfm Classic Kit ..$480.99510-0-4778S .......700 cfm Zinc ............$451.99510-0-4778SK1 ..700 cfm Zinc Kit ......$532.99510-0-4779C .......750 cfm Classic ........$439.99510-0-4779CK1 ..750 cfm Classic Kit ..$520.99510-0-4779S .......750 cfm Zinc ............$495.99510-0-4779SK1 ..750 cfm Zinc Kit ......$576.99510-0-4780C .......800 cfm Classic ........$479.99510-0-4780CK1 ..800 cfm Classic Kit ..$560.99510-0-4780S .......800 cfm Zinc ............$552.99510-0-4780SK1 ..800 cfm Zinc Kit ......$633.99510-0-4781C .......850 cfm Classic ........$489.99510-0-4781CK1 ..850 cfm Classic Kit ..$570.99510-0-4781S .......850 cfm Zinc ............$572.99510-0-4781SK1 ..850 cfm Zinc Kit ......$653.99510-45-228 .........Choke Control Cable $17.99
Classic or Bright Zinc FinishFeatures all metal parts, power valve blowout protection, mechanical secondaries, & manual choke. Kits include carb, braided fuel line & JEGS liquid-filled pressure gauge.
390 CFM 4-BBL VACUUM SECONDARY CARB KIT
Calibrated for 6-cyl & Small V8
Engines in Light Vehicles
Electric choke, vacuum secondaries, single-inlet side-hung float bowls, Ford automatic transmission kickdown lever, PCV & timed spark vacuum ports. Kit includes carb, clear-view fuel filter & vacuum secondary spring kit.510-0-8007 .......390 cfm Carb..............$375.99510-0-8007K ....390 cfm Carb Kit ........$400.99
750 CFM VACUUM SECONDARY 4-BBL CARB
600 CFM VACUUM SECONDARY ELECTRIC CHOKE 4-BARREL CARB
All metal parts; Ford automatic kick-
down lever (except AOD); single feed
side-hung float bowls; power
valve blowout pro-tection; bright zinc
finish. Universal for 1965-69 applications. Kit includes carb, vac secondary spring kit to help dial-in carb, vac secondary quick-change kit, and clearview fuel filter.510-0-80457S....... Carb ....................... $285.99510-0-80457SK .... Carb Kit ................. $326.99
All metal parts; manual choke; dual feed center-hung float bowls; power valve blowout protection; universally calibrated. Kit includes carb & chrome-plated dual inlet fuel line.510-0-3310C ...... Classic Carb.............. $279.99510-0-3310S ...... Zinc Carb .................. $279.99510-0-3310CK ... Carb Kit .................... $299.99Accessories510-20-7............Chrysler Throttle
Lever Extension ........... $8.99510-20-13 .........Vacuum Secondary
Spring Kit .....................$12.99510-20-59 .........Quick Change Vac
Secondary Kit .............$15.99 510-20-59K .......EZ Quick Change Kit* .$28.99510-34-13 ........Secondary Metering
Block Kit .......................$43.99510-45-223 .......Automatic Electric
Choke Kit .....................$51.99*NOTE: Includes QuickChange housing & spring set.
ALL ALUMINUM AVENGER CARBS
Has the same features as the traditional Avenger, but
utilizes a clear see through sight glass
for easy fuel level checks & adjustments. Made from 380 aluminum alloy & is 5.04lbs lighter than its zinc counterpart. Brighter, longer last-ing shine. Accepts all traditional service parts.Street Avenger - Manual Choke510-0-85670 ........ 670 cfm ............. $375.99510-0-85670K...... 670 cfm Kit* ...... $450.99510-0-85770 ........ 770 cfm ............. $385.99510-0-85770K...... 770 cfm Kit* ...... $460.99Street Avenger - Electric Choke510-0-83670 ........ 670 cfm ............. $385.99510-0-83670K...... 670 cfm Kit* ...... $460.99510-0-83770 ........ 770 cfm ............. $395.99510-0-83770K...... 770 cfm Kit* ...... $470.99*Note: Kits include Holley carb, JEGS fuel line, fuel press. gauge, carb studs & throttle return spring.
660 CFM DUAL 4-BBL CARB
Calibrated for dual 4-bbl applications. Uses 1:1 mechanical linkage, 50cc accelerator pumps, side-hung float bowls & single fuel inlet. No choke.510-0-4224 .............660 cfm ................ $589.99
STREET-LEGAL SPREAD BORE 650 CFM 4-BARREL CARB KIT
STREET-LEGAL 600 CFM 4-BBL CARBS
Maintain Power & Still Meet Emissions StandardsFits most vehicles originally equipped with 4-bbl carb. Easy bolt-on installation on stock manifolds to replace existing Holley, Rochester, or Carter carbs. All square flange carbs are equipped with electric choke, vac-uum secondary, single feed side-hung float bowls, and power valve blowout protec-tion. Installation on spread bore manifolds requires adapter plate for proper mounting.Kits Include: Carb, vac secondary spring kit to help dial-in carb, and clearview fuel filter.GM Car: 1970-74 307-455 GM Truck: 1970-74 350, 402, 454510-0-80450 ..........Carb .......................$339.99510-0-80450K ........Carb Kit .................$364.99GM Car: 1975-79 350-455 GM Truck: 1979-81 350510-0-80451 ...........Carb .......................$351.99510-0-80451K ........Carb Kit .................$376.99Ford Car: 1970-74 302, 1970-72 390, 1977-78 351M Ford Truck: 1970-72 360/390, 1970-74 302, 1977-78 351M (F-100)510-0-80453 ...........Carb .......................$339.99510-0-80453K ........Carb Kit .................$364.99
Replacement Bolt-On Performance for QuadrajetsSecondary metering block; mechanical secondary; double accelerator pumps; divorced choke; all emissions provi-sions. Kit includes carb & clearview fuel filter.510-0-6210 ........ 650 cfm Carb ........... $435.99510-0-6210K ..... 650 cfm Carb Kit ..... $447.99Vacuum Secondary CarburetorElectric choke and universal calibration510-0-80555C ... 650 cfm Carb ........... $395.99
UNIVERSAL 650 CFM 4-BBL CARBURETOR
Vacuum second-ary; auto electric
choke; center-hung float bowls; power
valve blowout protection.510-0-80783C ...650 cfm Carb ............ $365.99
750 CFM VACUUM SECONDARY 4-BARREL CARB KIT WITH ELECTRIC CHOKE
1965-69 V8 4-bblAutomatic electric choke & dual feed fuel bowls. Power valve blowout protection with with center-hung floats. Ford A/T kickdown.510-0-80508S....... 750 cfm Carb .........$309.99
COMPLETE KITS
COMPLETE KITS
easy
97% aluminum construction, 38% lighter, 20% more fuel bowl capacity, designed for racing, glass sight window, race throttle lever, slosh control, 1:1 or progressive sec-ondary throttle, fits 4150 or 4500 flange.Tumble Polished with Black Anodized510-0-80801BK .........600 cfm ......... $587.99510-0-80802BK .........650 cfm ......... $627.99510-0-80803BK .........750 cfm ......... $667.99510-0-80804BK .........850 cfm ......... $707.99510-0-80805BK .........950 cfm ......... $747.99Hard Core Gray Hard Coat Anodized 510-0-80801HB .........600CFM ........ $637.99510-0-80802HB .........650CFM ........ $677.99510-0-80803HB .........750CFM ........ $717.99510-0-80804HB .........850CFM ........ $757.99510-0-80805HB .........950CFM ........ $797.99
PRIMER BOTTLEPrimes alcohol/methanol engines for faster warm-up and starting. Angled filler tube with tapered tip easily fits into fuel bowl vent tube of carb.555-150060 .. 16 oz. Bottle .....$11.99
High-flow needle and seat
Contoured venturii inlet
High-flow metering block
CHOKELESS RACE CARBS
CHRYSLER OE CARBSDesigned for
Your MoparOne of the
best ways to revive a muscle car!
Designed in the ‘60s, built now for
excellent performance.510-0-4144-1 .. 1969-70 440-390, 3x2 Center,
OE#3418550, 350cfm .$525.99510-0-4365-1 .. 1969-70 440-390, 3x2 Outboard,
OE#3462373, 500 cfm ..$365.99
Double pumper carbs have mechanical secondaries,
center-hung float bowls, 4-corner idle, annular
boosters, built-in fuel filter system &
no choke. 100% wet-flow tested & calibrated. Kits include carb, JEGS fuel line & fuel pressure gauge.
Dual 30cc accelerator pumps510-0-9379 .......750 cfm Race............. $522.99510-0-9379K ....750 cfm Carb Kit ....... $630.99510-0-9381 .......830 cfm Race............. $475.99510-0-9381K ....830 cfm Carb Kit ....... $583.9930cc primary/50cc second. accelerator pumps510-0-9380 .......850 cfm Race............. $602.99510-0-9380K ....850 cfm Carb Kit ....... $710.99
450 CFM CHOKELESS MECHANICAL SECONDARY
4-BBL CARBGreat for Smaller
Engines or Street Tunnel Ram Setups
Chokeless, mechani-cal secondary and
smaller size make this val-ue-priced 4-bbl a performer! Kit includes carb, banjo fitting 510-26-25 & JEGS Fuel Filter 555-15175.
510-0-9776 .....450 cfm Chokeless ..... $259.99510-0-9776K ..450 cfm Carb Kit ......... $293.99
ULTRA CARBURETORS
Feature all alu-minum construc-tion with 6061 T6 billet aluminum metering blocks and base plates. 5lbs. less than a conventional carb. Include 4-corner idle circuits, glass sight plugs, Ford auto kickdown link-age, four vacuum ports, electric choke, built-in fuel filters. Vacuum secondary carbs include fuel line. Street Avenger - Vacuum Secondary510-0-86670BK ... 670cfm; Black ... $499.99510-0-86670BL .... 670cfm; Blue ..... $499.99510-0-86670RD ... 670cfm; Red ...... $499.99510-0-86770BK ... 770cfm; Black ... $499.99510-0-86770BL .... 770cfm; Blue ..... $499.99510-0-86770RD ... 770cfm; Red ...... $499.99Ultra Double Pumper - Mechanical Secondary510-0-76650BK ... 650cfm; Black ... $499.99510-0-76650BL .... 650cfm; Blue ..... $499.99510-0-76650RD ... 650cfm; Red ...... $499.99510-0-76750BK ... 750cfm; Black ... $499.99510-0-76750BL .... 750cfm; Blue ..... $499.99510-0-76750RD ... 750cfm; Red ...... $499.99
Tumble Polished with Red Anodized510-0-80801RD .........600 cfm ......... $587.99510-0-80802RD .........650 cfm ......... $627.99510-0-80803RD .........750 cfm ......... $667.99510-0-80804RD .........850 cfm ......... $707.99510-0-80805RD .........950 cfm ......... $747.99
P074-79_Carbs.indd 76 11/21/12 9:00 AM
77 - PSome items not legal for sale or use in Call Now! Order by 11pm for Same Day Shipping
Your Source for Performance for Over 53 Years!
California on any pollution controlled motor vehicles.
CARBURETORS
SUPERCHARGER CARBS
ULTRA HP CARB
4150 HP PRO SERIES CARB
STREET PERFORMANCE 2-BARREL CARBS
All metal parts; manual choke with fast idle con-trol; center-hung race
fuel bowl with external float adjustment; universal throttle lever with Ford automatic transmission kickdown (except AOD); 30cc accelerator pump. Kit includes carburetor & clearview fuel filter.350 cfm 2-bbl Carburetor510-0-7448 ..... 350 cfm Carb ........... $299.99510-0-7448K ... 350 cfm Carb Kit ..... $311.99500 cfm 2-bbl CarburetorSame as 0-7448 but with 50cc accelerator pump. Kit includes carb & chrome-plated fuel filter.510-0-4412C ....500 cfm Carb ...........$295.99510-0-4412CK ..500 cfm Carb Kit......$307.99510-0-4412S.....500 cfm Carb with
Bright Zinc Finish ...$285.99
Includes notched floats & jet exten-sions for continuous fuel delivery; high-flow meter-ing blocks; reusable nonstick metering block gaskets for easy tuning; 4-corner idle system; progressive mechanical secondary; spun-in boosters; stainless steel throttle plates; symmetrical venturi bores for more balanced airflow to increase power; Loctite-fastened buttonhead throttle plate screws for less air restriction; power valve blow-out protection; changeable screw-in air bleeds for expanded tuning; fuel bowls with plumbing on both sides. Kits include: fuel line & gauge.Mechanical Secondary510-0-80541-1 .....650 cfm ........................$699.99510-0-80541-1K ..650 cfm Carb Kit ........$807.99510-0-80528-1 ....750 cfm Down Leg ....$689.99510-0-80528-1K ..750 cfm Carb Kit ........$797.99510-0-80509-1 ...830 cfm NASCAR® .....$722.99510-0-80509-1K .830 cfm Carb Kit ......$830.99510-0-80496-1 ...950 cfm Down Leg ...$745.99510-0-80496-1K .950 cfm Carb Kit ......$853.99510-0-80498-1 ...950 cfm Alcohol ......$782.99510-0-80498-1K .950 cfm Carb Kit ......$890.99510-0-80513-1 ...1000 cfm Down Leg .$762.99510-0-80513-1K ..1000+ cfm Carb Kit ...$870.99510-0-80514-1 ...1000 cfm Annular ...$792.99510-0-80514-1K ..1000+ cfm Carb Kit ...$900.99
Same features as HP Series plus: anodized billet alumi-num baseplate; metering blocks with changeable emulsion jets for infinite tuning; changeable idle feed restrictors for easier idle system tuning without drilling; fuel bowls with oversized sight window for easy float adjustment. Calibrated for gas.510-0-80675 .... 4150, 750 Mech Sec. ..$802.99
Bright FinishFor SB-Chevy with 2x4 6-71 superchargers. Four-corner idle system, screw-in air bleeds, and manifold-referenced power valve. No choke.510-0-80575S........... 600 cfm...............$769.99For Weiand 6-71 supercharger on BB-Chevy or Chrysler 392 or Weiand 8-71 supercharger on SB-Chevy or Chrysler 426. Four-corner idle system, replaceable air bleeds, and manifold-referenced power valve. No choke.510-0-80576S........... 750 cfm...............$789.99For BB-Chevy 2x4 8-71 or 1071 supercharger. Four-corner idle system, screw-in air bleeds & manifold-referenced power valve. No choke.510-0-80577S........... 950 cfm...............$879.99Ultimate street performance for use with superchargers. Screw-in air bleeds & mani-fold-referenced power valve. Manual choke.510-0-80592S........... 600 cfm...............$451.99For SB-Chevy 1x4 140 supercharger or BB-Chevy 2x4 250 supercharger. Man choke.510-0-80572S........... 700 cfm...............$529.99For SB-Chevy with 1x4 170 supercharger. Four-corner idle system and manifold-refer-enced power valve. Manual choke.510-0-80573S........... 750 cfm...............$589.99
CARBURETO
RS
SU
PERCHARGER
600 CFM VACUUM SECONDARY 4-BBL CARB
600 CFM 4-BBL ALUMINUM STREET CARBS
Minimum-hassle instal-lation with maximum performance gains. Manual choke, vacuum secondaries, power valve blowout protection and single-feed side-hung float bowls. Universally calibrat-ed for use on 1964-Earlier apps. Kit includes carb, clearview fuel filter, and vacuum secondary spring kit.510-0-1850C ..Classic Gold Carb ..........$257.99510-0-1850S...Zinc Finish Carb .............$257.99510-0-1850CK ... Classic Gold Carb Kit .$282.99
5 lbs Lighter Than a Zinc Carb! Vacuum secondaries allow use on wide variety of vehicles. Single feed fuel inlet. Ford A/T kickdown (does not work with A.O.D. transmissions). 1 timed (spark) port, 1 full vacuum, and 1 PCV port. Calibrated for an excellent street per-formance upgrade for stock to mildly modi-fied vehicle. Needle & seat design eliminates the need for external float level adjustment.510-0-1850SA .....Manual Choke .... $269.99510-0-80457SA ...Electric Choke .... $289.99
4150 STREET HP CARBS
Best Value Lightweight Competition CarbsFeatures street/strip calibration for great throttle response and drivability. Power valve blow-out protection; all necessary vacuum ports for easy street vehicle installation; mixture screws; spun-in boosters; screw-in air bleeds; quick-change vacuum secondary accommo-dates a large variety of vehicle weights and traction; Ford A/T kickdown linkage; con-toured venturi inlet for maximum airflow, reduced turbulence, and greater horsepow-er. Precision machined for a leak-free seal & tumble-polished for a shiny finish.510-0-82651 ...650 cfm Mech Sec ....$499.99510-0-82750 ...750 cfm Vac Sec ........$495.99510-0-82751 ...750 cfm Mech Sec ....$499.99510-0-82851 ...850 cfm Mech Sec ....$541.99510-0-82951 ...950 cfm Mech Sec ....$556.99
SERIES
CHROME FUEL INLET FITTINGSWill fit any carb requiring a 5/8”-18 inverted flare fitting. 3/8” hose end.510-34-21 .......Straight ......... 1/pkg.$23.99510-34-22 .......90° .................. 1/pkg.$22.99
4500 DOMINATOR® HP RACE CARBS
Reinforced casting for strength; redesigned metering system improves fuel flow; dual 50cc accelerator pumps; .250” taller main body & venturi; notched floats; jet exten-sions; Viton gaskets; tumble-polished main body; machined surface for improved appearance & seal. Except as noted: 4-corner idle system, progressive soft linkage, annular discharge boosters & 3-circuit idle system (1 extra circuit above throttle blades helping response w/o relying only on squirter shot).Kits Include: Carb, JEGS fuel line, fuel pressure gauge & billet aluminum fuel filter.1050 cfm - Suggested for single 4-bbl510-0-8896-1 .... 1050cfm HP Carb . $745.99510-0-8896-1K . 1050cfm Kit .......... $888.991050 to 1150 cfmSuggested for dual 4-bbl on mini-plenum intake. Alcohol carb has progressive linkage.510-0-9375-1 .....1050cfm HP Carb .... $839.99510-0-9375-1K ...1050cfm Kit ............. $982.99510-0-80586 .......1050cfm HP, Alc* .......$979.99510-0-80586K .....1050cfm Kit, Alc* .....$1122.99510-0-9377-1 .....1150cfm HP Carb .... $899.99510-0-9377-1K ...1150cfm Kit ...........$1042.99*Note: Does not include notched floats or jet extensions 1050 to 1250 cfmSuggested for single 4-bbl. 0-8082-1 and 0-7320-1 have 2-circuit idle. 0-80556-1 and 0-80532-1 have progressive soft linkage.510-0-8082-1 .... 1050cfm HP Carb . $745.99510-0-8082-1K . 1050cfm Kit .......... $888.99510-0-7320-1 .... 1150cfm HP Carb . $859.99510-0-7320-1K . 1150cfm Kit ........ $1002.99510-0-80556-1.. 1150cfm HP Carb . $869.99510-0-80556-1K 1150cfm Kit ........ $1012.99510-0-80532-1.. 1250cfm HP Carb . $899.99510-0-80532-1K 1250cfm Kit ........ $1042.99Pro Street HP 750 cfmSuggested for single 4-bbl. Redesigned fuel metering system & annular discharge booster venturi allow for a lower, streetable cfm. 2-circuit idle system, primary & secondary power valves, and progressive linkage.510-0-80186-1 ...750cfm Pro St HP .... $749.99510-0-80186-1K .750cfm Kit ................ $892.99Carburetor AdapterAdapts Dominator® Carb to standard square flange. Adds 2.25” to installation height.510-17-9 ..............Carb Adapter ..................$89.99
MARINE 4-BBL CARBSMeets US Coast Guard
specs. Metering system is calibrated to compensate for a boat’s unique
engine load. J-style vent tubes spilt fuel/fumes back into the carb for safe opera-
tion on rough waters. 5” airhorn except on 1050 cfm Dominator.
510-0-80364 450cfm, Ford 303 . $532.99510-0-80318-1.. 600cfm, Ford 460 . $542.99510-0-80319-1.. 600cfm, Ford 351 . $499.99510-0-80492 ..... 600cfm, Volvo V6 .. $427.99510-0-80551 ..... 600cfm, Univ ......... $456.99510-0-80559 ..... 600cfm, Perf .......... $477.99510-0-80552 ...650cfm, Quadrajet .. $462.99510-0-9015-1 ...750cfm, Universal .. $435.99510-0-80537 ....750cfm, Perf ........... $532.99510-0-9022 .... 800cfm, Universal .... $549.99510-0-80443 ...... 850cfm, 4150 ....... $639.99510-0-80340-1.. 1050cfm, 4500 ....$1073.99
REMANUFACTURED QUADRAJET 4BBL CARBS
Special Calibration Fuel Curves
For Chevys with side-fill bowl configu-
ration. Can be jetted for higher fuel requirements to reach
higher HP & rpm levels using Rochester Quadrajet components. Calibration meets
fuel requirements of a small block up to 400ci, up to 385 hp & rpm levels of 5500.555-15800 ... 750cfm, Electric ........$299.99Calibration meets the fuel requirements of a big block up to 460ci, 430 hp & 5500 rpm.555-15801 ... 750cfm, Electric ........$299.99327-454 1966-73, Chevy bowl entrance & link-age style, compatible w/EGR, main jet: .069, metering rods: primary -36B, secondary -DR555-15802 ... 750cfm, Divorced .....$299.99305-350 1980-89, Chevy bowl entrance &link-age style, compatible w/EGR, main jet: .073, metering rods: primary -50M, secondary -DR. Not for use with computer controlled vehicles.555-15805 ... 750cfm, Electric ........$299.99350-454 1974-78, Chevy bowl entrance & link-age style, compatible with EGR, main jet: .069, metering rods: primary -36B, secondary -DR.555-15803 ... 750cfm, Divorced .....$299.99305-454 1975-85, Chevy bowl entrance and linkage style, compatible with EGR, main jet: .073, metering rods: primary -50M, secondary -DR. Not for computer controlled vehicles.555-15804 ... 750cfm, Climatic ......$299.99
660 CFM DUAL 4-BBL CARB
Calibrated for dual 4-bbl applications. Uses 1:1 mechanical linkage, 50cc accelerator pumps, side-hung float bowls & single fuel inlet. No choke.510-0-4224 .............660 cfm ................ $589.99
STREET-LEGAL SPREAD BORE 650 CFM 4-BARREL CARB KIT
STREET-LEGAL 600 CFM 4-BBL CARBS
Maintain Power & Still Meet Emissions StandardsFits most vehicles originally equipped with 4-bbl carb. Easy bolt-on installation on stock manifolds to replace existing Holley, Rochester, or Carter carbs. All square flange carbs are equipped with electric choke, vac-uum secondary, single feed side-hung float bowls, and power valve blowout protec-tion. Installation on spread bore manifolds requires adapter plate for proper mounting.Kits Include: Carb, vac secondary spring kit to help dial-in carb, and clearview fuel filter.GM Car: 1970-74 307-455 GM Truck: 1970-74 350, 402, 454510-0-80450 ..........Carb .......................$339.99510-0-80450K ........Carb Kit .................$364.99GM Car: 1975-79 350-455 GM Truck: 1979-81 350510-0-80451 ...........Carb .......................$351.99510-0-80451K ........Carb Kit .................$376.99Ford Car: 1970-74 302, 1970-72 390, 1977-78 351M Ford Truck: 1970-72 360/390, 1970-74 302, 1977-78 351M (F-100)510-0-80453 ...........Carb .......................$339.99510-0-80453K ........Carb Kit .................$364.99
Replacement Bolt-On Performance for QuadrajetsSecondary metering block; mechanical secondary; double accelerator pumps; divorced choke; all emissions provi-sions. Kit includes carb & clearview fuel filter.510-0-6210 ........ 650 cfm Carb ........... $435.99510-0-6210K ..... 650 cfm Carb Kit ..... $447.99Vacuum Secondary CarburetorElectric choke and universal calibration510-0-80555C ... 650 cfm Carb ........... $395.99
UNIVERSAL 650 CFM 4-BBL CARBURETOR
Vacuum second-ary; auto electric
choke; center-hung float bowls; power
valve blowout protection.510-0-80783C ...650 cfm Carb ............ $365.99
750 CFM VACUUM SECONDARY 4-BARREL CARB KIT WITH ELECTRIC CHOKE
1965-69 V8 4-bblAutomatic electric choke & dual feed fuel bowls. Power valve blowout protection with with center-hung floats. Ford A/T kickdown.510-0-80508S....... 750 cfm Carb .........$309.99
COMPLETE KITS
COMPLETE KITS
easy
Screw-in air bleeds
Pinned annular boosters
High-flow needle and seat
Contoured venturii inlet
High-flow metering block
CARB INSTALLATION & TUNING DVDWhat you want to know about Holley carburetors. Covers 4160 vacuum sec-ondary carbs, 4150 vacuum & mechanical secondary, as well as 4165 & 4175 spread bores. 2-hour DVD features virtual tours, exploded views, step-by-step installation, tuning, & troubleshooting.510-36-378 ..... Instructional DVD ....$21.99
WOW!GREATPRICE
STREET AVENGER CARBS
Loaded with No Trouble™ features for
the best bolt-n-go street perfor-mance. 100% wet-flow tested & calibrated. Adjustable vacuum secondary for 6% more acceleration or 5% better fuel economy. Gen IV power valve with million-mile blowout protection. External float with sight plugs to easily adjust float level to make up for vary-ing fuel delivery pressure. Electric choke has on-vehicle adjustment to avoid overcompen-sation & ensure smooth idle & reliable cold starts. Uses any 9-5/16” center-to-center fuel line designed for 4150 Series Carbs.Manual Choke510-0-81570 .... 570cfm, up to 300HP $335.99510-0-81570K . 570cfm Kit* ................ $399.99510-0-81670 .... 670cfm, 300-400HP .. $355.99510-0-81670K . 670cfm Kit* ................ $419.99510-0-81770 .... 770cfm, 400+HP ....... $365.99510-0-81770K . 770cfm Kit* ................ $429.99510-0-81870 .... 870cfm, 500+HP ....... $379.99510-0-81870K . 870cfm Kit* ................ $443.99Electric Choke510-0-80570 .... 570cfm, up to 300HP $365.99510-0-80570K . 570cfm Kit* ................ $429.99510-0-80670 .... 670cfm, 300-400HP .. $369.99510-0-80670K . 670cfm Kit* ................ $433.99510-0-80770 .... 770cfm, 400+HP ....... $399.99510-0-80770K . 770cfm Kit* ................ $463.99510-0-80870 .... 870cfm, 500+HP ....... $399.99510-0-80870K . 870cfm Kit* ................ $463.99*Note: Kit includes JEGS Braided Fuel Line Kit and JEGS Fuel Pressure Gauge 0-15 psi
Our Best-Selling Holley Carb
COMPLETE KITS
COMPLETE KITS
easy
ALUMINUM STREET CARBURETORS40% Lighter Than Zinc!Aluminum carbs includes vacuum second-aries, Ford A/T kickdown, 1 timed vacuum port, 1 full vacuum & 1 PCV port, uni-versal calibration for easy bolt-on performance & clear fuel level sight glasses. Can be hand polished.510-0-80458SA ...600cfm Dual Feed,
Electric Choke ... $289.99510-0-80459SA ...750cfm Single Feed,
Electric Choke ... $299.99510-0-3310SA .....750cfm Dual Feed,
Manual Choke .. $279.99510-0-80508SA ...750cfm Dual Feed,
Electric Choke ... $299.99
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