Federation University Australia Brand Guidelines June 2019€¦ · Branding is important; it helps create the image that . 1.0 Our Brand Story our University presents to the world

Federation University AustraliaBrand Guidelines

June 2019

Introduction 0.01

Important information 0.02

Legal requirements 0.03

Our Brand Story 1.00

Brand model 1.01

Audience scope 1.02

Toolkit Overview 2.00

Core Elements 3.00

The Federation University logo 3.01

Logo usage 3.02

Logo – preferred positioning 3.04

The heraldic crest 3.05

Typography 3.06

In-house fonts 3.07

Colour palette 3.08

Secondary colour palette 3.09

Colour contrast and accessibility 3.10

Brand architecture 3.11

Our Flag 3.14

The Fed wave 3.15

Imagery 3.16

Contents

Corporate Communications 4.00

Letterhead 4.01

Business cards 4.02

Email signature 4.03

MS Word® documents 4.04

PowerPoint® templates 4.05

Powerpoint® tutorial 4.07

Invitations 4.08

Pull-up banners 4.09

Media banners 4.10

Tear-drop banners 4.11

Specialist Items 5.00

Vehicle livery 5.01

Merchandise 5.02

T-Shirts 5.03

Sport uniforms - Basketball and Netball 5.04

About this guide

Our Brand Standards guide is intended to help direct all communications to deliver a single, recognisable and concise message.

It has been expanded to incorporate guidance for a range of applications including print and electronic marketing and communications materials, as well as corporate stationery and uniforms, merchandising and clothing.

The brand standards guide is a living document that continues to evolve. By accessing these tools to communicate consistently and clearly, you are helping grow brand awareness and reinforcing our reputation.

Your feedback as a user is always welcome.

As employees of Federation University Australia, it is our hope that staff and students take pride in their University and recognise the value in stewarding the brand long-term.

Introduction

Why do we need a brand?

Federation University Australia operates under a demand driven system, competing against other universities and education providers for students, as well as government, philanthropic, community and research support.

It is critical that our University, while building on its proud heritage, delivers a united, dynamic message that reflects our unique and diverse attributes – differentiating us from our competitors and providing our key audiences with an understanding of how we operate and what we stand for.

0.01

The name ‘Federation’ honours the ‘bringing together’ of all our campuses.

Following are some considerations when generating content for communication materials.

• The Federation University Australia logo should appear prominently in all communication materials created for the University and its units.

• No secondary logos are allowed across the organisation. Link-up logos for approved University centres are available under certain conditions, and remove the need for secondary logos.

• Know your audience and what your main messages are.

• Keep headlines brief, aspirational and engaging.

• Ensure text is informative, concise, easy to understand and in a style suitable to the target audience.

Writing and Content guidelines

The current version can be found at the link below and is being updated by the Director of Corporate Communications (June 2019):

federation.edu.au/style-guide

Important information

Permissions

Federation University Australia’s logo and brand embody and reflect the vision and values of the University, and holds significant commercial value.

The logo must be used to identify the official publications, presentations and digital media of the University – including but not limited to its departments, faculties, schools and centres. It should also be used to support activities for which the University is accountable.

Organisations outside the University wishing to reproduce materials featuring the logo must request permission from Marketing, email [email protected]

Legal

For important guidance regarding consent, usage and copyright, please contact the University legal team. [email protected]

0.02

CRICOS Provider Number

CRICOS Provider Number 00103D or CRICOS Provider No.00103D

The University is required by law to include our Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS) provider code – 00103D – on all written and electronic material that is used for marketing and recruitment of international students to study at an onshore teaching location of the University.

Examples where the CRICOS code should be listed are:

• Home page of website and pages relating to international students

• Program information either written or electronic

• Advertisements for courses in newspapers on or offshore

• Emails, letterhead, signature block or footer used in letters making offers to students or for promotion of programs

• Business cards used in the promotion of the university and its programs

Where marketing material contains a pull out or tear-away section, the removable section should also list the CRICOS code.

Legal requirements

Registered Training Organisation (RTO) Number

RTO 4909

The RTO number – 4909 – should be included on the University materials for domestic (Australian) use.

For consistency, it is recommended the CRICOS provider number be included alongside the RTO number on all the University materials.

CRICOS Provider No. 00103D | RTO 4909

Where TAFE programs are being promoted, the following statement should also be included:

CRICOS Provider No. 00103D | RTO 4909

Training is delivered with Victorian and Commonwealth government funding.

0.03

1.0 Our Brand StoryBranding is important; it helps create the image that our University presents to the world and in turn influences how the world sees us.

We are implementing an updated brand and visual language to ensure our image truly reflects who we are now.

The new branding allows us to manage our visual communications in a way that is not only engaging but distinctive. The current logo has been modified while other distinguishing graphic elements have been added, so we stand out from the crowd.

These brand guidelines introduce the toolkit of graphic devices, colours, typefaces and creative to be used, and demonstrate how they can be applied to typical examples of our key items of communication.

Brand elements

The image we convey is formed by the sum of all the visual elements associated with the University, such as our printed materials, digital communications, signage and merchandise.

To be truly effective and distinctive, it is important that our branding is applied correctly and consistently across all these elements. The basic principles must be observed and protected.

In saying this, we recognise that diversity is a feature of the University and the visual strategy does allow for some flexibility.

We have categorised the key elements into levels of latitude: ‘none’ meaning there is no room for modification and ‘low’ to ‘medium’ meaning there is varying scope for creative interpretation.

Communication timelines

Branding is a dynamic activity that is ongoing, with aspects that can be short term, medium term or long term, all of which contribute to the building of the University image.

The visual strategy recognises that certain aspects of the branding have a long lifespan while others need to be developed quickly and will be short-lived.

The long-term aspects of the branding are the key elements: the logo, graphic devices, typography and primary colour palette.

A medium-term aspect could be the design of a course guide that is in use for a year or so. An example of a short-term aspect is the design of promotional collateral for a one-off event or activity.

Brand model 1.0 Our Brand Story

ELEMENT LATITUDE

NONE LOW MEDIUM

Logo •Crest •Flag device •Colour palette •Typography •Imagery •

SHORT TERM

Advertising Campaign

Brochureware System

Brand Identity

MEDIUM TERM LONG TERM

1.01

In order to better understand what ‘on-brand’ means, we have produced these guidelines to assist you in the development and implementation of our brand.

Our key stakeholders represent a wide and varied audience. Each with specific needs and considerations.

By developing consistent marketing and communications we provide our audiences with a sense of who we are through what we say (our narrative) and how we show it (our visual identity). The aim is to grow awareness and build preference for our brand.

The guidelines govern how our marketing and communications (print and online) look and feel. This ensures we present ourselves consistently.

Consistent use of design and content provides our audiences with the reassurance they are engaging with Federation University at every touch point.

Audience scope 1.0 Our Brand Story

MEDIADONORS

GOVERNMENT

PROSPECTIVEGRADUATESTUDENTS

INDUSTRY

RESEARCH

PROSPECTIVEUNDERGRADUATE

STUDENTS

STAFF

INTERNATIONAL

CURRENTSTUDENTS

ACADEMICS

ALUMNI

1.02

2.0 Toolkit overviewWe have developed a brand toolkit that contains the visual elements to be applied across our range of communications.

These elements are:• The logo• The heraldic crest• Typography• Colour• Brand architecture • The Flag device

On the following pages we describe these elements in detail, explain their purpose, and prescribe rules for their application, while allowing room for flexibility where appropriate.

The logo

The logo is the most important brand element and is central to our identity. The primary version of the logo is this full-colour version in our corporate colours of blue and dark grey on a white background. The logo must always be reproduced in its entirety and is not to be disassembled or distorted.

The heraldic crest

The crest is a secondary brand element, reflecting our heritage. It is used primarily for high-level ceremonial occasions and degree certificates, but may be applied in other selective cases.

Toolkit Overview 2.0 Toolkit Overview

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Typography

The typefaces we use are Museo Sans and Helvetica Neue. In combination they can meet all requirements across the broad range of our communications.

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A B C D E F G H I J K L M N O P Q R S T U

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2.01

Toolkit Overview 2.0 Toolkit Overview

Colour

The colour palette is deliberately limited to the corporate colours. Additional colours can be chosen in context to enhance these base colours and to suit the wide variety of applications across our communications.

Brand architecture

Our key stakeholders represent a wide and varied audience. We also have branding applications to suit certain individual identities each with specific needs and considerations.

The flag device

The flag device is a supplementary graphic device that reinforces the use of the flag in our branding.

2.02

School of Education

3.0 Core elements• The logo

• The heraldic crest

• Typography

• Colour

• Brand architecture

• The Flag device

• Imagery

The Federation University Logo

The logo of Federation University Australia comprises design elements that acknowledge the bequest of those educational institutions that have ‘come together in common purpose’, and convey the ethos, values and aspirations that inspire our contemporary University.

The bold, generous ‘Federation’ logotype provides immediate recognition and recall value. Federation University Australia is a reminder of the collaborative values upon which Federation University Australia rests.

The lower-case letterforms of ‘Federation’ are open and gently tapered, signifying originality and individuality. Stylish and welcoming, they suggest the University’s charter values of inclusion and support for Indigenous, regional and international students.

The flying, blue-quartered flag lends a sense of movement and energy to the logo. The five stars on a white cross represent the constellation of the Southern Cross under which the University’s regions, campuses, students and communities are united.

The design also references the Eureka Flag, and Australia’s iconic seven-pointed Commonwealth Star. Unequivocally Australian, the flag stands for the long histories of those institutions that since 1870 have progressively merged to form Federation University Australia – a progressive institution that is regional in focus, national in scope, and international in reach.

The logo of Federation University Australia embodies an educational institution where all are welcome and where all can ‘learn to succeed’.

3.01

3.02

Logo usage 3.0 Core Elements

Minimum size

The logo is not to be reproduced smaller than 25mm in width and digitally 70px in width.

25mm 70px

Exclusion zone

An exclusion zone is required around the logo. No other elements should encroach upon this zone. The capital letter ‘F’ can be used at any scale to determine the required clear space.

The Federation University Australia logo consists of a logotype and icon (flag), that together, form the brand mark. The two items must always be reproduced together, with the flag positioned to the left of the text.

Under no circumstances can the flag be used in isolation as a logo.

The logo must always be reproduced from a digital master file. The logo should not be redrawn, digitally manipulated or altered in any way.

Written reference

The first written reference in a document should be Federation University Australia, with subsequent references to be either Federation University or the University.

How the University is referenced in written documents will be addressed in the revised Writing and Content Guidelines (see page 0.02).

3.03

Logo usage 3.0 Core Elements

Full colour

There are three variations of the logo: full-colour, mono, and an inverse version. In each case, the logo must always be reproduced in its entirety and is not to be disassembled or distorted.

Formats

Several versions of the logo have been generated to accommodate the technical needs of various media.

The primary logo is available for print applications as full colour (CMYK) and Pantone® Matching System (PMS) solid mono versions. These are available as vector-based (scaleable) EPS files.

For screen applications—web, mobile devices, video and electronic presentations, a full colour RGB version is available.

File formats available

eps vector based artwork for professional use

jpg desktop publishing

Other formats may be available upon request.

Mono

The mono version can be navy blue, black, grey, gold or silver. The black version is to be reproduced on a background that is white or a pale colour. The gold and grey / silver versions can be reproduced on a background that is white or a solid colour.

Our full colour logo is always recommended for use on all communications (where possible) for maximum impact and integrity.

Inverse

The inverse version of the logo can be reproduced out of black, solid colours or a neutral area of an image or pattern.

3.04

FED UNI-302

Courses 2020

2018 Annual Report

Logo positioning 3.0 Core Elements

Preferred positioning

To ensure consistency and appropriate use of our logo, positioning on the cover or face of a document should always be in the top third and placed at the top left.

The logo should never be centred.

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Overview

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The opportunity






01

3.05

The heraldic crest 3.0 Core Elements

Current Coat of Arms

The existing coat of arms was granted with a ‘letters patent’ to the University of Ballarat by heraldic authorities representing ‘the Crown’ in 1997. It consists of a shield, motto, supporters (miner and graduate) and a crest (helmet, gold and tree of knowledge).

Elements of the coat of arms, such as the shield or crest, should not be used in isolation. Nor should elements be removed from whole. Primarily reserved for use on testamur and official University academic documents, the Coat of Arms should not be used as a substitute for the logo.

As the coat of arms confers certain rights upon the guarantee, approval is required by the University council before it may be used.

Section One | Logo Standards Federation University Australia | Our Brand Standards | June 2017S1~ 6

Current Coat of ArmsThe existing coat of arms was granted with a‘letters patent’ to the University of Ballarat byheraldic authorities representing ‘the Crown’ in1997. It consists of a shield, motto, supporters(miner and graduate) and a crest (helmet, goldand tree of knowledge).

Elements of the coat of arms, such as the shieldor crest, should not be used in isolation. Norshould elements be removed from whole.

Primarily reserved for use on testamur andofficial University academic documents, theCoat of Arms should not be used as a substitutefor the logo.

As the coat of arms confers certainrights upon the grantee, approval isrequired by the University councilbefore it may be used.

The Coat of Arms

Shield and Crest

Seal

Professor Helen Bartlett Vice-Chancellor and President

Requests your company to the Installation of Federation University Australia's Sixth Chancellor

M R T E R R Y M O R A N A C

Presided over by Her ExcellencyThe Honourable Linda Dessau AC Governor of Victoria and University Visitor

Wednesday 6 March 2019

11:00 AM - 11:30 AM

Geoffrey Blainey Auditorium

Building C

(enter via University Drive)

Mt Helen Campus

Light refreshments to follow

Business attire

RSVP is essential

by Monday 25 February

[email protected]






The Coat of Arms

Shield and Crest

SealShield and crest






The Coat of Arms

Shield and Crest

Seal

Seal

Application example

3.06

Headings

Museo Sans is to be used for headings and subheadings. Museo Sans family is used for items where the design is commissioned from external agencies. These include advertising, brochures, course guides, exhibition stands and banners.

Body Copy

Helvetica Neue is to be used for secondary subheadings and body copy. Helvetica Neue family is used for items where the design is commissioned from external agencies. These include advertising, brochures, course guides, exhibition stands and banners.

Tables/GraphsWhere space is limited within tables, charts and graphs, condensed versions of the Helvetica Neue suite may be used.

Typography 3.0 Core Elements

Museo Sans Family

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a b c d e f g h i j k l m n o p q r s t u v w x y z

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Helvetica Neue Family

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Hierarchy example

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TABLE/GRAPH HEADING

1 2 3 4 5 6 7 8 9 0 ( ! @ # $ % ^ & * ? )



28 FEDERATION UNIVERSITY AUSTRALIA

POTABLE WATER CONSUMPTION

Water meters on every campus have 3G sensors to track leak detection and improve consumption reporting. This has seen potable water consumption decrease by 6 per cent. Average water consumption per staff member (FTE) was 63,040 litres per annum.

FLEET VEHICLE FUEL

The University’s fuel consumption continues to decline over a five year period. Diesel usage increased due to the replacement of petrol vehicles with diesel and hybrid.

PAPER CONSUMPTION

Paper consumption has fallen by 50 per cent over the past five years and 41 per cent of paper purchased has a recycled component. In 2018, the University purchased 9,050 reams of paper – a 65 per cent reduction compared to the previous year. The average paper consumption (ream) per staff member (FTE) was 6.64.

V/LINE TRAVEL

ENERGY CONSUMPTION

Energy consumption continues to decline with a 17 per cent reduction in electricity and a 14 per cent reduction in natural gas in the past five years.

The reductions are predominately due to energy efficiency initiatives such as upgrading plant and lighting and installing new solar panels. Average consumption per staff member (FTE) was 30,357mj per annum.

WASTE AND RECYCLING

Landfill waste continues to decrease, a reduction of 82 tonnes on the previous year.

Total average waste disposed per staff member (FTE) was 365kg per annum.

3.07

In-house fonts 3.0 Core Elements

Arial should be used for all our internally produced communications, as it is both legible and readable when used correctly. Applications include letters, memos and newsletters.

Arial is a widely available sans-serif type family. Four fonts are usually packaged with Microsoft Windows®, other Microsoft® software applications, Apple® Mac OS X and many PostScript® printers.

Arial Family

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Tables option

Where space is limited within tables, arial narrow suite may be used.


Hierarchy example

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TABLE/GRAPH HEADING

28 FEDERATION UNIVERSITY AUSTRALIA

POTABLE WATER CONSUMPTION

Water meters on every campus have 3G sensors to track leak detection and improve consumption reporting. This has seen potable water consumption decrease by 6 per cent. Average water consumption per staff member (FTE) was 63,040 litres per annum.

FLEET VEHICLE FUEL

The University’s fuel consumption continues to decline over a five year period. Diesel usage increased due to the replacement of petrol vehicles with diesel and hybrid.

PAPER CONSUMPTION

Paper consumption has fallen by 50 per cent over the past five years and 41 per cent of paper purchased has a recycled component. In 2018, the University purchased 9,050 reams of paper – a 65 per cent reduction compared to the previous year. The average paper consumption (ream) per staff member (FTE) was 6.64.

V/LINE TRAVEL

ENERGY CONSUMPTION

Energy consumption continues to decline with a 17 per cent reduction in electricity and a 14 per cent reduction in natural gas in the past five years.

The reductions are predominately due to energy efficiency initiatives such as upgrading plant and lighting and installing new solar panels. Average consumption per staff member (FTE) was 30,357mj per annum.

WASTE AND RECYCLING

Landfill waste continues to decrease, a reduction of 82 tonnes on the previous year.

Total average waste disposed per staff member (FTE) was 365kg per annum.

Colour palette 3.0 Core Elements

Our palette comprises of our corporate colours: navy blue (PMS 282), and grey (PMS cool grey 11).

The colour palette is deliberately limited to the corporate colours. Additional colours are chosen to enhance these base colours and to suit the wide variety of applications across our communications for particular audiences.

For example, bright youthful colours can be selected to convey a dynamic, contemporary feel to prospective undergraduate students. For research and enterprise audiences, vibrant, high-contrast colours can convey innovation and achievement, while heritage and prestigious tones are appropriate for corporate and ceremonial collateral.

A secondary colour palette (page 3.09) is available for guidance and in-house use. Colour direction and/or review must be approved by Marketing.

The colours from within the palettes are available for use at any stipple level, from 10% through to 100%.

PMS, CMYK, RGB and HEX values have been listed for use in both print and digital environments.

Custom .ase palette files are available for Adobe Creative Suite.

Note: CMYK breakdowns are customised to represent the spot PMS equivalents. The Pantone automated breakdowns are not to be used.

Linear gradientLinear gradients can be used for backgrounds, panels or to create our flag wave in creative applications. The Fed linear gradient can be used in any application and can be used in any direction.

PMS 282100 / 90 / 20 / 60

LOCATION 0%100 / 90 / 20 / 604 / 18 / 67#041243

LOCATION 85%100 / 86 / 41 / 1133 / 63 / 105#213f69

LOCATION 100%85 / 72 / 28 / 069 / 90 / 137#455a89

PMS GOLD 87215 / 30 / 80 / 20181 / 146 / 67#b59243

PMS 282100 / 90 / 20 / 604 / 18 / 67#041243

PMS COOL GREY 110 / 0 / 0 / 8577 / 77 / 79#4d4d4f

PMS SILVER 87726 / 20 / 20 / 0188 / 190 / 192#bcbec0

3.08

Corporate

Linear Gradient

Specialty – Office of the VC and Ceremonial

3.09

Secondary colour palette 3.0 Core Elements

The secondary palette of colours is available for guidance and in-house use.

The colours from within the palettes are available for use at any stipple level, from 10% through to 100%.

PMS, CMYK, RGB and HEX values have been listed for use in both print and digital environments.

Custom .ase palette files are available for Adobe Creative Suite.

Note: CMYK breakdowns are customised to represent the spot PMS equivalents. The Pantone automated breakdowns are not to be used.

Colour linear gradientsLinear gradients can be used for backgrounds, panels or to create our flag wave in creative applications. Colours are to be chosen in context with content and images. Linear gradients can be used in any application and can be used in any direction.

PMS 2945100 / 53 / 2 / 160 / 76 / 151#004c97

PMS 774820 / 2 / 86 / 50124 / 128 / 52#7c8034

PMS 1850 / 62 / 97 / 0235 / 111 / 27#eb6f1b

PMS 4290 / 0 / 0 / 50115 / 128 / 138#73808a

PROCESS MAGENTA0 / 100 / 0 / 0235 / 0 / 139#ec008c

PMS 53814 / 4 / 1 / 3197 / 207 / 218#c5cfda

PMS 39714 / 2 / 100 / 15176 / 174 / 36#boae24

PMS 1300 / 36 / 100 / 0235 / 164 / 17#eba411

PMS 4270 / 0 / 0 / 20198 / 199 / 201#c6c7c9

PROCESS YELLOW0 / 0 / 100 / 0255 / 255 / 0#fff200

PMS 282100 / 90 / 20 / 604 / 18 / 67#041243

PMS 33090 / 21 / 60 / 650 / 83 / 76#00534c

PMS 18610 / 100 / 100 / 5207 / 31 / 37#cf1f25

PMS COOL GREY 110 / 0 / 0 / 8577 / 77 / 79#4d4d4f

PROCESS CYAN100 / 0 / 0 / 00 / 174 / 239#00aeef

Linear Gradient examples

Choose your path hereWe welcome students from all backgrounds, life stages and education levels. And we firmly believe there’s more than one way to get the qualification you need to jumpstart your career.

We offer foundation, TAFE, undergraduate, postgraduate and research courses. Though we’re all about next level education, Federation College has a number of pathway programs for people who didn’t finish year 12, or have no work experience.

Many of our students are ‘first in family’ to go to university – that’s why we’ve designed new pathways for students from every walk of life.

VCAL at Federation CollegeIf you haven’t completed VCE and you’re between 15 and 19, then you can complete VCAL – a hands-on learning qualification. It’s designed to re-engage students who would like a different secondary schooling pathway.

Foundation VCAL has a strong emphasis on literacy and numeracy. As an Intermediate VCAL student, you’ll keep developing your knowledge and employability skills. Senior VCAL students can choose to continue their studies through Federation TAFE or the FAST program.

P-TechThis is a secondary school course (VCAL) with a difference. It has an industry-ready curriculum, paid work placements and internships.

Your first year will include a Certificate II in Information Technology (Digital Media Units), as well as experience with IBM®. As you progress, you’ll be supported by industry mentors as you work towards a science, technology, engineering and maths (STEM) career – and eventually – an Advanced Diploma.

TAFETAFE is an amazing career pathway – but did you know you can also use it as a stepping stone towards higher education studies? Many of our study only TAFE options provide a great pathway option into relevant bachelor degrees.

FAST Guarantee yourself a place with FedUni through our FAST program (Foundation Access Studies), and start the journey towards your dream course. FAST helps you brush up on your study skills – whether you’ve just finished Year 12 and don’t have the entry level requirements you need, or you’re a mature student looking to re-enter studies.

When you’ve successfully completed the program, you’re guaranteed a place in a Federation degree perfect to your skillset (some credit may apply).

FedReadyFeel confident about your new life as a university student. Our week-long program, FedReady gives you the tools to succeed at Federation, no matter what degree you’ve chosen. And it’s free.

There’s more than one way

A different way in

36 37

STUD

Y TY

PE

LOCA

TION

DURA

TION

ATAR

ENGINEERING

U Bachelor of Engineering (Civil) (Honours) Ballarat Gippsland 4 Y

U Bachelor of Engineering (Mechanical) (Honours) Ballarat 4 Y

U Bachelor of Engineering (Mining) (Honours) Ballarat 4 Y

U Bachelor of Mechatronic Systems Engineering (Honours) Gippsland Online 4 Y

P Graduate Diploma of Engineering Maintenance Management Online Learning 2 N/A

P Graduate Diploma of Mining Ballarat Online 2 N/A

P Master of Engineering Technology (Civil) Ballarat 2 N/A

P Master of Engineering Technology (Mechanical Engineering) Ballarat 2 N/A

P Master of Engineering Technology (Mining Engineering) Ballarat 2 N/A

P Master of Maintenance and Reliability Engineering Online 2 N/A

P Graduate Certificate in Maintenance Management Online 1 N/A

P Graduate Certificate in Reliability Engineering Online 1 N/A

U Undergraduate bachelor degree

P Postgraduate studies Online Learning (May include blocks of placement or on campus study)

Flexible Delivery B Ballarat G Gippsland K Berwick W Wimmera

NEED MORE INFORMATION?Find full course details and pathway options at study.federation.edu.au

Build a better futureWind turbines that reduce global warming. Robots that rove the surface of Mars. Underwater tunnels that connect different countries. Engineers build extraordinary things. And with a qualification from Federation University, you can too. From our mix of TAFE qualifications and Higher Education undergraduate degrees, to our globally renowned postgraduate courses – we offer a range of pathways to a career in engineering.With so many areas of engineering to pursue, our undergraduate degrees focus on flexibility. In your first year, you’ll gain a solid foundation in our engineering courses, and from second year, progress to a specialist stream in Mechatronic Systems, Civil, Mining or Mechanical Engineering.

Engineering

Civil EngineeringFrom bridges and roads, to airports and railways, civil engineers plan, design and test private and public structures. You’ll develop the skills and knowledge needed to identify suitable building materials, and make sure structures like these are built in a safe, economical and environmentally friendly way.

Mechanical Engineering Combining physics with mechanical science, you’ll learn how to design and construct all forms of incredible systems – from robotic devices and heat transfer processes, to thermodynamic and combustion systems.

Maintenance and Reliability EngineeringAcross almost every sector, it’s expected that engineering products and systems work for longer and more effectively. Naturally, this has made professional asset management a powerful tool in improving profitability.

Our courses are postgraduate only, designed for managers, engineers and technical staff working in the operation, maintenance and reliability improvement of industrial, public sector and defence systems. You’ll be looking at areas such as terotechnology and lifestyle costs, asset management and industrial techniques, risk engineering, machine condition monitoring and reliability engineering.

Mechatronic Systems EngineeringIn a nutshell, mechatronic systems engineers design products and processes using their mechanical, electronics and computing knowledge. While there are a lot of skills you’ll need to learn, there are just as many opportunities out in the field in areas such as manufacturing and process automation, transportation, power production, mining and resources, agriculture and forestry.

Mining EngineeringMining engineers work in the field as consultants, advisers and leaders. You’ll work with geologists to plan the safest and most cost-effective ways to extract ore bodies, mineral deposits, non-metallic ores and fuels from the ground, rivers and sea bed. You’ll also be responsible for protecting the people and environment within mining areas. Our graduates are in high demand in both underground and surface mines.

3.10

Colour contrast and accessibility 3.0 Core Elements

Some text colours on a website (screen device) can be difficult to read for people with a visual impairment. Colours need to be carefully considered to provide sufficient contrast.

There are also legal imperatives for us to make our pages as accessible as possible. The World Wide Web Consortium (W3C) Web Content Accessibility Guidelines (WCAG) 2.1 are the benchmark for our website. We aim to achieve AA compliance.

W3C website (external site) www.w3.org/

Web Content Accessibility Guidelines 2.0 (external site) www.w3.org/TR/WCAG21/

Colours can be checked for contrast and WCAG 2.1 AA compliancy using: webaim.org/resources/contrastchecker/

WCAG 2 level AA requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text, and a contrast ratio of at least 3:1 for graphics and user interface components (such as form input borders).

Level AAA requires a contrast ratio of at least 7:1 for normal text and 4.5:1 for large text.

Large text is defined as 14 point (typically 18.66px) and bold or larger, or 18 point (typically 24px) or larger.

Web layout examples

OPEN DAY EVERY DAYFor a personalised tour register HERE and we will contact you to confirm your individual experience.

COURSES STUDENTS STAFF CONTACT

Visit FederationLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

AffordabilityLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Study optionsLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ready to apply?Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

OPEN DAY EVERY DAYFor a personalised tour register HERE and we will contact you to confirm your individual experience.

COURSES STUDENTS STAFF CONTACT

Visit FederationLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

AffordabilityLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Study optionsLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ready to apply?Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Brand architecture 3.0 Core Elements

Our new brand architecture is a more confident, consistent and cohesive representation of the Federation University brand.

The domestic brand extensions are comprised of Federation TAFE, Federation College and the Federation Schools.

These represent the only authorised brand architecture elements.

The way the University is referenced in written documents will be addressed in the revised Writing and Content Guidelines (see page 0.02).

The first written reference in a document should be Federation University Australia, with subsequent references to be either Federation University or the University.

Please note: FedUni is not to be used anymore unless it is in reference to FedUni TAFE, which is the official registered name.

3.11

School of Arts

School of Education

School of Health and Life Sciences

School of Nursing and Healthcare Professions

School of Science, Engineering and Information Technology

University Australia

Where the logo is required as ‘Federation University Australia’, or ‘Federation Australia’, approval is required by the University. All enquiries regarding usage must be addressed with Marketing.

BallaratTechnology Park


Where the Federation University Australia logo is to be accompanied by another brand (or text) the Federation University logo should appear on the left. The second element appears on the right, separated by a dividing line as per the examples shown.

Clear space either side of the dividing line should equal the height of the ‘n’ in Federation.

On a white background the dividing line must appear in 85% Black.

3.12

Co-Brand / Partner Positioning

Student Careers and Employment

Aboriginal Education Centre


Where Federation University Australia is to be a partner with another brand (logo) the Federation University logo can appear on the left or the right. Logos are separated by a dividing line as per the examples shown.

Clear space either side of the dividing line should equal the height of the ‘n’ in Federation.

On a white background the dividing line must appear in 85% Black.

3.13

Partner Positioning

Partner Positioning

Buninyong & District Community Bank ®

Branch

Application examples

Australia’s #1 university for job-ready graduates. Again.Source: 2017 and 2018 Employer Satisfaction Survey (qilt.edu.au) Federation.edu.au

CR

ICO

S P

rovider N

o. 00103D I RTO

4909

Federation Business School formally invites you to the

2 0 1 9 A W A R D S F O R E X C E L L E N C EPresentation Dinner

Wednesday 15 May, 6.30 pm Ballarat Golf Club1800 Sturt Street, Ballarat

RSVP Monday 29 AprilTelephone 5327 [email protected]

COST $55DRESS Cocktail

Full details are provided in the attached

letter. Seats are limited - please reserve

your tickets promptly.

3.14

Our flag 3.0 Core Elements

Creative applications

Our flag is the single most recognisable element of our brand identity.

2018 Annual Report

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Overview



The opportunity






01

Lorem Ipsum heading heading

3.15

The Fed wave 3.0 Core Elements

The Fed Wave is a flowing, organic device derived from our flag and, as indicated here, can be used in a variety of ways to produce dynamic layouts and templates that create a distinctive look for our collateral.

There are no hard and fast rules that govern the use of the Wave.

Established, dynamic and continually evolving – our MBA has been taught for over 20 years in Victoria, Australia and around the world.

Designed for small business owners, entrepreneurs, leaders and those with the innate drive to rise up the ladder, this program gives you the competitive edge you need to upskill and make your mark.

At Federation Business School, we believe businesses have the power to shape tomorrow’s world for the better, but only if they’re willing to be courageous, resilient and embrace diversity. That’s why we’re dedicated to ethical behaviour, corporate social responsibility, innovation and sustainability.

Study our MBA and you’re destined to be a new kind of leader. To inspire genuine change within your organisation and community, and along the way, transform your career into something remarkable.

The Federation Master of Business

Administration (MBA)

52 53

Share your imagination

Culture enriches our lives. It engages us, provokes us, inspires us and connects us to each other and the communities we live in.

The performing arts, visual arts and design play an important role in this. And as a university globally renowned for its rigorous, visionary and contemporary arts training – so do we.

Our staff will help unleash your curiosity, creativity and imagination. With years of experience under their belts, they understand what it takes to make it in the industry and have a successful career – and they’ll do everything they can to help you do the same.

Performing ArtsIn our Performance Practice degree, we challenge students to become multi-skilled contemporary performance makers. You’ll develop skills in singing, acting, dancing, voice, movement and creating new work, and you’ll have the chance to perform in the studio and in public during your time here.

Getting into our Performance Practice degree is primarily based on an audition and interview process. The process kicks off in September with audition masterclasses, followed by auditions at various locations in November and December - where you’ll get a chance to show us what you’re made of! Visit the Arts Academy website for full audition process details. federation.edu.au/artists

Fine ArtsYou’ll learn from some of the best artists and designers working in Australia today. We cover everything from ceramics, 3D modelling and drawing, to printmaking, painting and photography – all set in our creative and open studios. By sharpening your creative skills alongside learning art theory, you’ll build a deeper knowledge of cross-disciplinary art-making.

Communication and Graphic DesignIndependent, creative, flexible and passionate – these are the qualities that graphic designers need if they want to get ahead. And by learning advanced design concepts, styles and philosophies, you’ll develop these in spades.

Getting into our Fine Arts and Communication Design courses are primarily based on an interview and folio process that commences in September and continues in various stages through to interviews in December. Visit the Arts Academy website for full details on the interview process and folio requirements. federation.edu.au/artists

Performing Arts, Visual Arts and

Design

STUD

Y TY

PE

LOCA

TION

DURA

TION

ATAR

PERFORMING ARTS, VISUAL ARTS AND DESIGN

U Bachelor of Arts (Creative Arts) (Honours) Ballarat 1 N/A

U Bachelor of Contemporary Communication Design Ballarat 3 RC

U Bachelor of Contemporary Performance Practice Ballarat 3 RC

U Bachelor of Contemporary Visual Arts Ballarat 3 RC

U Bachelor of Visual Arts (Fine Arts) Gippsland 3 RC

P Graduate Diploma of Ceramics Ballarat 1 N/A





The Federation MBA

1

Courses 2020

3.18

Imagery 3.0 Core Elements

Our imagery reflects our personality, and is the most effective means to show who we are, what we do and where we work and learn.

If you require assistance with images please contact Marketing for advice and guidance.

Portraits A photograph of an individual should reflect their personality or tell a story about who they are. Preferred portrait style is ‘in the moment’ Instagram feel shots, placing the subject in context with their role and place in the University. Set-up face-to-camera formal portraits are not recommended.

37

STUD

Y TY

PE

LOCA

TION

DURA

TION

ATAR

ENGINEERING

U Bachelor of Engineering (Civil) (Honours) Ballarat Gippsland 4 Y

U Bachelor of Engineering (Mechanical) (Honours) Ballarat 4 Y

U Bachelor of Engineering (Mining) (Honours) Ballarat 4 Y

U Bachelor of Mechatronic Systems Engineering (Honours) Gippsland Online 4 Y

P Graduate Diploma of Engineering Maintenance Management Online Learning 2 N/A

P Graduate Diploma of Mining Ballarat Online 2 N/A

P Master of Engineering Technology (Civil) Ballarat 2 N/A

P Master of Engineering Technology (Mechanical Engineering) Ballarat 2 N/A

P Master of Engineering Technology (Mining Engineering) Ballarat 2 N/A

P Master of Maintenance and Reliability Engineering Online 2 N/A

P Graduate Certificate in Maintenance Management Online 1 N/A

P Graduate Certificate in Reliability Engineering Online 1 N/A





3.17




Purpose What we do is wide-ranging and diverse. Photography should be engaging, not focused on an individual but on the purpose of the course, activity, function or product. Imagery should draw a picture of the activity or place where the onlooker can envisage themselves being.

3.16




A sense of place. Photography should convey a sense of place showing people in context with their environment. Images should simple and graphic, highlighting the features of our campuses — the leafy surrounds, modern open spaces, contemporary architecture, historic buildings and the quintessentially Australian character of our University.

4.0 Corporate Communications• Letterhead

• Business cards

• Email signature

• MS Word® Documents

• PowerPoint® templates

• Invitations

• Banners

4.01

Stationery 4.0 Corporate Communications

Letterhead

Standard A4 Letterhead (210 x 297mm single sided) Letterhead cannot be personalised for individuals.

An exception is made for the Chancellor, Vice-Chancellor, DVCs, PVCs and Heads of Campus.

Letterheads may be ordered from the University Design and Print Centre. telephone 03 5327 9562 email [email protected]

4.02


Business cards

Personalised business cards (90 x 55mm single sided) can be ordered online at federation.edu.au/staff/print-services telephone 03 5327 9562 email [email protected]

Federation University AustraliaUniversity Drive | Mt Helen | BallaratPO Box 663 Ballarat VIC 3353

T +61 3 5327 9879M 0427 678 [email protected]

First Surname Marketing Officer | Faculty of Education and ArtsMarketing & Communications

CRICOS Provider No. 00103D

Federation University AustraliaOffice B002 | Building BUniversity Drive | Mt Helen | BallaratPO Box 663 Ballarat VIC 3353

T +61 3 5327 [email protected]

First Surname Coordinator, Programs | Federation Business SchoolSchool of Nursing & Healthcare Professions

Federation University AustraliaUniversity Drive | Mt Helen | BallaratPO Box 663 Ballarat VIC 3353

T +61 3 5327 9879M 0427 678 [email protected]

Name SurnamePosition Title | Department NameFederation TAFE

CRICOS Provider No. 00103DRTO 4909

CRICOS Provider No. 00103D CRICOS Provider No. 00103DRTO 4909

4.03


Email signature

Important note: Please remember, your work email signature is a reflection of the University and should appear as the examples below. No quotes, poems, sayings, or images - please keep these for your personal email accounts.

Name SurnamePosition Title | Department NameFederation Tafe

Federation University AustraliaOf�ce 000 | Building AA | CampusPO Box 663 Ballarat VIC 3353T +61 3 1234 5678 | M 0400 123 [email protected]

Federation University Australia acknowledges the Traditional Custodians of the lands and waters where its campuses are located, and we pay our respects to Elders past and present, and extend our respect to all Aboriginal and Torres Strait Islander and First Nations Peoples.

This message and its contents are con�dential. If you received this message in error, do not use or rely upon it. Instead, please inform the sender and then delete it.

CRICOS Provider No. 00103D | RTO Number 4909

Name SurnamePosition Title | Corporate Communications and Public RelationsVice-Chancellor’s Of�ce


FED 001 EMAIL SIGNATURE 01

FEDERATION UNIVERSITY AUSTRALIA

DATE 06.03.2019 © COPYRIGHT 2019




Name SurnamePosition Title | Federation Business SchoolSchool of Nursing & Healthcare Professions





Name SurnamePosition Title | Department NameFederation Tafe





Name SurnamePosition Title | Corporate Communications and Public RelationsVice-Chancellor’s Of�ce


FED 001 EMAIL SIGNATURE 01

FEDERATION UNIVERSITY AUSTRALIA





Name SurnamePosition Title | Federation Business SchoolSchool of Nursing & Healthcare Professions





4.04

MS Word® documents 4.0 Corporate Communications

A4 and A5 templates DL templates

4.05

PowerPoint® templates 4.0 Corporate Communications

Widescreen templates

This 16:9 aspect : 1280 x 720px template should be used for all internal and external presentations.

Several master slides (with a range of content settings) have been created to allow customisation according to requirements.

4.06

PowerPoint® templates 4.0 Corporate Communications

Standard templates

This 4:3 aspect : 1024 x 768px template should be used for all internal and external presentations.

Several master slides (with a range of content settings) have been created to allow customisation according to requirements.

PowerPoint Tutorial

Selecting a slide from the master slidesFirst open Powerpoint template.

Click on “Home”

Click on the drop down arrow next to “New Slide”

A window will appear with thumbnail previews of all slide options.

Select desired slide by clicking on thumbnail, it will then appear in the main slide window and ready to populate.

Changing font sizeIf the text does not fit or you would like the text larger you can adjust the font size.

Click on “Home” and navigate to the text options (see below). Click on the drop down arrow and select desired text size.

4.07

PowerPoint® tutorial 4.0 Corporate Communications

Printing templatesThe recommended template for printing onto A4 paper is the 4:3 standard screen.16:9 (1280 x 720px) screen A4 page (297 x 210mm)

A4 page (297 x 210mm)4:3 (1024 x 768px) screen

16:9 wide screen

print to fit centred on A4 page


4:3 standard screen

16:9 (1280 x 720px) screen A4 page (297 x 210mm)

A4 page (297 x 210mm)4:3 (1024 x 768px) screen

16:9 wide screen



4:3 standard screen

4.08

Invitations 4.0 Corporate Communications

A4, A5 and DL print or email invitations

Professor Helen Bartlett Vice-Chancellor and President

Requests your company to the Installation of Federation University Australia's Sixth Chancellor

M R T E R R Y M O R A N A C

Presided over by Her ExcellencyThe Honourable Linda Dessau AC Governor of Victoria and University Visitor

Wednesday 6 March 2019

11:00 AM - 11:30 AM

Geoffrey Blainey Auditorium

Building C

(enter via University Drive)

Mt Helen Campus

Light refreshments to follow

Business attire

RSVP is essential

by Monday 25 February

[email protected]





COST $55DRESS Cocktail








ADDITIONAL GUEST COST $55DRESS Cocktail




Danielle Wood

We proudly recognise our Platinum Sponsor

4.09

Pull-up banners 4.0 Corporate Communications

School of Science, Engineering and Information Technology

Reunite with your fellow graduatesFederation.edu.au/alumni

4.10

Media banners 4.0 Corporate Communications

4.11

Tear-drop banners 4.0 Corporate Communications

WelcomeGraduates

WelcomeGraduates

WelcomeGraduates

WelcomeGraduates

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5.0 Specialist Items• Vehicle Livery

• Merchandise

• T-Shirts

• Sport Uniforms - Basketball and Netball

5.01

Vehicle livery 5.0 Specialist Items

Several designs for vehicle livery are available, ranging from a simple Federation University logo applied to the front doors (Option A) to complete vinyl wrap solutions (Option B and C) covering significant areas of the vehicle. All versions feature the web address on the rear of the vehicle. The vehicle shown here is a Ford Territory wagon.

Marketing co-ordinates branding on all fleet vehicles.

Federation.edu.au

Federation.edu.au

Federation.edu.au

A

B

C

5.02

Merchandise 5.0 Specialist Items

The design and purchase of all merchandise and clothing such as uniforms, hoodies and giftware (that is anything the carries the Federation University logo) is centrally managed through Marketing.

FED 029 MERCHANDISE 01

SIMM DESIGN +613 95346161


FED APRON FABRIC COLOUR NAVYONE COLOUR PRINT WHITE

QUANTITY 20 / 50 / 100

FED 029 MERCHANDISE 05

FEDERATION UNIVERSITY


FED 009 BRAND REFRESH 03



FED 009 BRAND REFRESH 03



DR

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90

62

1

5.03

T-Shirts 5.0 Specialist Items

Front Back


5.04

Sport uniforms - Basketball and Netball 5.0 Specialist Items

FED 054 NETBALL 01/02



PMS 282

PMS COOL GRAY 11

FED 054 BASKETBALL 01/02



PMS 282

PMS COOL GRAY 11
