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how to sell your
3D content around
the world Robert Franke / Dimension3 / June 2012
REMEMBER 1 Buyers
REMEMBER 1 Buyers
are swamped
with contents
REMEMBER 1 You should be:
REMEMBER 1 You should be:
DIFFERENT & ORIGINAL
REMEMBER 1 You should be:
DIFFERENT & ORIGINAL
short
&
concrete
REMEMBER 1 You should be:
DIFFERENT & ORIGINAL
short
&
concrete
creative
&
professional
REMEMBER 1 You should be:
DIFFERENT & ORIGINAL
short
&
concrete
creative
&
professional
… the way you present your content.
REMEMBER 2
Buyers
REMEMBER 2
Buyers
prefer to buy
„brands“ & „products“
REMEMBER 2
Buyers
prefer to buy
brands & products
Rather then „just“
Movies / Series
REMEMBER 2
Buyers
REMEMBER 2
Buyers
Often have a lack
of rescources
REMEMBER 2
Buyers
Often have a lack
of rescources
Consequently they tend
do the easy deals first
REMEMBER 3 Show them what they get for their money…
REMEMBER 3 Show them what they get for their money…
Product - What is it
- Where does it fit in
- USP
REMEMBER 3 Show them what they get for their money…
Quality - Production Value
- Technical Quality
- Deliverables
Product - What is it
- Where does it fit in
- USP
REMEMBER 3 Show them what they get for their money…
Quality - Production Value
- Technical Quality
- Deliverables
Marketing
Materials - Metadata
- Artwork
- Teaser / Trailers
Product - What is it
- Where does it fit in
- USP
REMEMBER 3 Show them what they get for their money…
Quality - Production Value
- Technical Quality
- Deliverables
Marketing
Materials - Metadata
- Artwork
- Teaser / Trailers
… act like a service provider rather then a content owner.
Product - What is it
- Where does it fit in
- USP
REMEMBER 3 But most importantly…
REMEMBER 3 But most importantly…
MAKE
IT
LOOK
GOOD !
REMEMBER 4
Professional marketing material
can have a serious impact
on the price of
your product
Professional marketing material
can have a serious impact
on the price of
your product
REMEMBER 4
…or in other words…
REMEMBER 4
…unprofessional
marketing material
Can seriously devaluate
decent content…
REMEMBER 4
…but professional
Marketing material
can leverage the price of
mediocre content.
REMEMBER 4
And don‘t forget to update your marketing material…
REMEMBER 4
PITCH RESULT FEEDBACK
REFINE
And don‘t forget to update your marketing material…
REMEMBER 5 Know where to go…
REMEMBER 5 Know where to go…
There are just a
handful of players in
each territory who
buy 3D contents
REMEMBER 5 Don‘t divide your rights…
REMEMBER 5 Don‘t divide your
rights…
… unless they pay you
extra money for an all
rights deal….
REMEMBER 5 Don‘t Divide your
rights…
… unless they pay you
extra money for an all
rights deal….
and don‘t do straight forward revenue share deals.
REMEMBER 5 THEATRICAL
- Usually just for fiction or top
notch longform docs
- Mostly as part of an all rights
deal
- Local minimajors and big
home entertainment
distributors
REMEMBER 5 PHYSICAL
- DVD / BluRay etc.
- Look out for home
entertainment distributors
with a 3D track record
REMEMBER 5 BROADCAST
- Free TV offers very limited
slots available
- Look out for the big Pay TV
operators
- Look out for dedicated 3D
channels (3net etc.)
REMEMBER 5 ONLINE
- Most VoD platforms lack a
3D playout solution
- Try to get in the marketing
deals
- Aggregators can help you to
get onto many different VoD
platforms in a territory
REMEMBER 5 CONNECTED DEVICES
- Device manufacteurers are
are agressivly buying 3D
contents to promote their
hardware
- eg. Samsung‘s explore 3D
REMEMBER 6
Find yourself a Sales Agent
REMEMBER 6
Find yourself a Sales Agent
- If you lack the time, the
rescources or the contacts
you better find yourself a
sales agency…
REMEMBER 6
Find yourself a Sales Agent
- If you lack the time, the
rescources or the contacts
you better find yourself a
sales agency…
… but make sure to pick
someone who understands 3D
like 3DContenthub.com
REMEMBER 7 Last not least…
REMEMBER 7 Last not least…
D O N ` T S H O R T S E L L Y O U R C O N T E N T !
REMEMBER 7 DEFINE…
- Asking
- Expected
- Take
prices for your content.
REMEMBER 7 BE AWARE THAT…
…Each exploitation
window comes with a
prices.
REMEMBER 7 DON‘T LET…
…Distributors take away
rights they don‘t exploit
without paying some extra
cash for it.
T H A N K
Y O U ROBERT FRANKE │ MEDIA CONSULTING
[email protected] │ Twitter: robertfranke │ www.robert.franke.com
0049 172 313 80 18