How publishers choose games ?

Each month, a publisher may receive up to several dozens of applications from game developers

But only a few of them successfully pass through all selection stages

To answer this question, a game must undergo estimation consisting of several stages

Testing

Analytics

Producer's estimation

Expert panel

Top management approval

Main stages of game estimation:

Testing

• Game testing team consists of 5-10 people;

• The stage of internal testing lasts for up to 2 days;

• To carry out focus group testing, around 20 people are selected from gaming communities (according to the genre's target audience);

• The results of focus group questioning are taken into account further when the game is being discussed by the board of producers.

Factors considered while testing:

Belonging to target genres

Portability to other platforms

Plot originality

Newness of game mechanics

Absorbing qualities of gameplay

Graphics and sounds quality

Viral mechanisms

Monetization model

Analytics

• The main aim of analytics team is to evaluate the game's marketing prospects;

• Competitive environment and genre trends are taken into consideration;

• On average, the stage takes 1 day, to complete.

Analysis structure

Matrix of main competitors

Volume of market, $/month

Parameters of genre

audience

Trends by genre

Average ARPU by

genre

Producer's estimation

• At this stage, the game is estimated by the producer, responsible for certain genre or direction;

• The producer performs analysis of data obtained from testing and analytics departments;

• The result of analysis are suggestions of how to improve the game and grounded evaluation of publishing feasibility;

• The stage lasts for 2-3 days.

Expert panel means discussion of the game held with producers, analysts and testers, that participated at

previous stages, and direction leaders.

Decision-making and

final approve

Game estimation and

discussion

Receipt of the game from developer

Beginning of evaluation

1-2 weeks From 2 weeks to ∞

It takes at least 2 weeks, on average, to make the final decision as to game publishing.

Which games are preferred?

By the degree of readiness

min medium max

• Concept

• Prototype

• Demo

• Alpha

Published games, released to the market no earlier than 1 year before

Games that are ready and unpublished yet

Which games are preferred?

By monetization model

min medium max

paid freemium free-to-play

Which games are preferred?

By genres

Additional advantages:

Multiplayer

Socialization

Cross-platformity

Example of a recently released game

apps.facebook.com/bravetales

apps.facebook.com/bravetales

In Brave Tales you must fight with enemies by using a variety of characters and explore worlds

together with them

It immediately suggests that there are several characters in the game, not one. This fact alone makes the game different from standard RPG with its story revolving around one main

character.

The game has atmospheric music, nice interface, interesting system of sharing with friends, which, in fact,

attracts friends almost directly as it's always nice to receive additional character from your friend!

Send us your games!

partners@renatus.com

www.renatus.com