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Promotion and Marketing of Video Games
What will we need to cover?
• Popular Websites• Popular Magazines• Popular Publishers• Popular Games for ALL audiences/genres
How are they marketed?
Print• Posters- billboards, point-of-
sale advertising• Cover art• Gaming magazine adverts• Websites for game or
promoter• Blogs/forums
Motion• Trailers (TV/cinema, trailers
on Play, Amazon• Radio adverts• Demos/downloads• Viral video adverts via
youtube/blogset/etc• In-game advertising
Other ways…
• Celebrity endorsement- they play the game, they are in the game
• Word of mouth• Gaming conventions• Selling products inspired from the game
Video Game Magazines
• In the exam you may be asked to:
– Create a new magazine promoting video games– Explain or evaluate how effective that magazine
will be– Be able to identify codes and conventions of
magazines and video games
What do we already know about this magazine?What can we say about the magazine’s links to video games?
Different types of Magazines
General Gaming Magazine Specific Console Magazine
Activity
• Find two examples of the video game magazines discussed in lesson
• Annotate and compare the two magazines
• Consider their audience and how they are used in the promotion of Video Games
PMVG Websites
What do I need to know about Websites?
• How they are used to promote and market video games
• How they are used by gamers- reviews, to play on, etc
• Website terminology to show understanding of codes and conventions
Website LingoHeadings- titles of pages and storiesCopy- body of text you see Hyperlinks- links to send you to stories or photosScrolling Text- areas of text a user can scroll through, lots of text in small frameImages- pictures to go with headlines or stories, sometimes as a linkVideo- video to correlate with storiesSound- same as aboveNavigation-
More Website Lingo
Drop-down menu- arrow at end of box, user makes choice of what to see or where to goSearch Box- type words to search for topicBanners- found on top of website, ‘skyscrapers’ contain adverts Thumbnails- smaller images of larger imagesFrames- content of website broken up by frames, easier to readBlog- written account, informalPodcast- video or audio story/interview directly to Ipod or MP3 playerHomepage- main page of website
Video Games News and Info
Gaming Website (to play games on)
Official Games Websites
Activity
• Using the website terminology, please annotate each of the websites discussed in lesson
• Remember the denotation and the connotation
Popular Gaming Websites
• http://www.edge-online.com/• http://www.gamestm.co.uk/ • http://www.gamesradar.com/uk/ • http://www.pcgamer.com/uk/ • http://www.oxm.co.uk/ • http://www.officialplaystationmagazine.co.uk/
Posters and Print Adverts
Video Game Trailers
PMVG by Trailers
• On TV• Viral- youtube, vimeo• Scroll over advert online• Before films
Trailers
• Follow similar conventions of Film Trailers• Explore some sort of story line• Clear what type of game it will be• Clear who the audience is
Name of Trailer Codes and Conventions Audience
http://www.youtube.com/watch?v=LpiTucFQuwA
http://www.youtube.com/watch?v=jxKXsJyVIAk
www.youtube.com/watch?v=hvoD7ehZPcM
http://www.youtube.com/watch?v=1mN2Ud9-yQA