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How to reach the unreachable generation? On the case studies of the worlds famous brands and approaches based on content and relevance.
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PARAG BHANDARI, CEOUG STRATEGIES
(USA)
GUERRILLA & ENTERTAINMENT LIFESTYLE MARKETING
SEMPL 2013
www.ugstrategies.com
“TRADITIONAL” GUERRILLA MARKETING
• Low Cost.
• Unconventional and Memorable.
• Yield Maximum Results Attained By Viral Exposure (Social Media) and Media Coverage.
www.ugstrategies.com
EVERYONE LOVES MUSIC!(and if you don’t then you are just weird)
• The universal language.
• Music is inherently personal, it evokes an immediate positive emotional response – the goal of any successful marketing or branding effort.
• Brands leverage music to connect with consumers in ways they cannot otherwise.
www.ugstrategies.com
THE GUERRILLA EXPERIENCE
• Use music, concerts, and artists/DJs to create “guerrilla-style” branded event stunts.
• Events that are promoted in the standard way, but “incomplete.”
• Leverage the power of Celebrities, Bands, Musicians / Artists.
• ROI attained from social media & press coverage – based on the element of surprise.
www.ugstrategies.com
CASE STUDY: FOX / FAMILY GUY
CASE STUDY: BED HEAD/TIGI HAIRCARE
CASE STUDY: ASICS
