Beintoo

Beintoo

Building a true Apps Economy

www.beintoo.com

Sunday, May 27, 2012

http://www.beintoo.com

http://www.beintoo.com

Gamification=engagement unleashed

-Discounts are the most compelling incentives for winning a challenge(57%), followed by Social Action and Points Towards

Loyalty Program.

-Nearly 50% would play from 1 hour up to 5 hours per day to get a 100 $ discount prize

-58% of players say it’s important for Brands to be fun and playful

Source: Saatchi and Saatchi Gamification Study , June 2011


The raise of the G-economyMobile Games and Mobile Apps Audience is exploding:

By creating a true bridge between their apps and real world retailers


A loyalty program for mobile apps: users engage with social game mechanics, they get credits for their achievements and loyalty,

they can convert the credits into real retailers offers

Social game mechanics fully in whitelabel to compete, earn credits and get rewards.

What is Beintoo?


Credits redeemable in offers, rewards and loyalty programs on real world retailers partners of Beintoo: users earn credits for their engagement and achievements in all the network of our partner apps. The credits can be converted into offers and benefits from retailers

Users convert the time spent over the apps into real world economic benefits

A true innovation of the whole concept of promotional campaign and loyalty program for brands and retailers

What is Beintoo?


Bedollars are a meritocratic virtual currency

1 Bedollar= 1! of retailers offer Users redeem Bedollars in real world offers in an in-game marketplace provided by Beintoo

Games can use Beintoo credits in whitelabel, showing offers in their own virtual currency

Users are rewarded with credits for their loyalty, engagement and achievements.

edollars and Marketplace


Users can buy offers from brands or local retailers partners of Beintoo

Discount is offered d e p e n d i n g o n Bedollars or virtual currency , the higher the amount the better the discount

Bedollars and apps virtual currencies are converted into real world economic value

Developers monetize on each redemption , getting 60% of the revenues generated by Beintoo

edollars and Marketplace


Developers can also reward users with in-game offers when they complete specific achievements. The level of Bedollars will depend

on the user’s credits

Here an example of Kmart campaign in US- User enters email address to claim the coupon- User continues in the game play- Redemption rate = 54%- Campaign eCPM= 16 $

edollars and Rewards


Beintoo mobile application

Developers keep monetizing for any redemption of their users on the Beintoo app because we know where the user got his credits

G-economy goes beyond...


Retailers will also be able to recognize the users of Beintoo apps even on their web sites and mobile apps, providing them the

opportunity to redeem Bedollars to get special offers or loyalty points

FACSIMILE

Developers keep monetizing for any redemption of their users on the retailers app/site

G-economy goes beyond...


-800 k rewards per day on android only

-Average eCPMs higher than $ 5

First integration on the Fruit Ninja android free version to create a reward section. Users get real world offers if they slice 5,000 fruits

Business case: publishers

Now integration on the paid version of FN Android and in all other platforms such as iOS and Facebook

Next step: creation of a cross games Beintoo Marketplace in all their titles where users can redeem the earned credits


KUNGFU FOX

KungFu Fox is a physics puzzle game developed by a very skilled indie game studio based in Shanghai: iQin mobile

KungFu Fox HD for ipad is scaling Apple Store ranking, in particular in the Kids Section where it ranks 1st in Thailand,3rd in Japan, 4th in China and top 5 in many other countries



KungFu Fox is our first partner game developed in Asia and Beintoo is supporting also its spreading in USA and Europe by

featuring it on Beintoo community



• M-commerce app, strong competitor of Groupon in Spain , Italy and LatAm

• They create achievements for users in term of purchases

• They also create their own offers and distribute them in the Beintoo ecosystem to drive customer acquisition

Business case: advertisers


Top company in mobile platform for TV broadcasts and Market Research industries:• Integration of the mobile app of the

Scottish television STV live

• Users follow the TV shows and at the same time they can interact with them on their smartphones

• They earn credits for their achievements and redeem them in an in-app store provided by Beintoo

A disruptive model of interaction between smartphone and television with a rewarding layer provided by

advertisers

Partnerships


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• Integration of the mobile apps of market research companies

• Users earn credits for their participation in surveys

• They redeem them in an in-app store provided by Beintoo

A disruptive model for market research companies that can transform the user incentivation from a cost into an opportunity of revenues from retailers

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Points = Cash Off sponsor merchandise

Partnerships


• USA, thanks to a key partnership with a company leader in mobile services for retailer: Mphoria

• Mphoria is providing us exclusive offers and discounts at national level. CTR higher than 10% on the offers

• Europe: direct sales force able to work with top media agencies. Exceptional conversion rate metrics

• Soon in China and South East Asia thanks to partnerships in the area

Where do we monetize?


• 100 millions reachable Users• 25 million monthly active users• 600 registered developers including games, TV and market

research apps• 8x growth rate acquiring developers in 8 months

37% Females

63% Males

Age 20-40 -> 76%

Monthly Rewardable Events = 34,000,000

Traction

Our Key Goal: 500 millions devices by 2012


Beintoo SDK supports most of major mobile platform Full and “White Label” version available:✓ the full version ✓ the white label version: the white label one, fully customizable with your own graphics.

Size for iOS and Android SDK ✓1,5Mb (full version)✓300k (whitelabel version)

Average integration time: 2 days

All the steps for integration on: documentation.beintoo.com

How to start


WWW.BEINTOO.COM

Contact Us:


http://WWW.BEINTOO.COM

http://WWW.BEINTOO.COM

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