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Mobile Advertising Market Challenges Today
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1. Most mobile ads are not mobile optimized 2. Poor consumer experience
3. Accidental clicks
4. Forced out of app
As a result of this challenges.
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1. Ridiculously low consumer engagement. 2. No emotional attraction / engagement.
3. Low value delivered to advertisers.
Imagine if mobile advertising was as engaging as mobile content?
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Introducing Hyper-Rich Media Mobile Ad Units from Beintoo & InGame Reward Unit
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An engagement-first strategy.
InGame Rewards Target capabilities: • Age • Gender • SDK integration feels just like the game itself • CTR – 4-7% on average
h*p://www.youtube.com/watch?v=OqZtVlflv2I
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GAMEDROP Users interact with the ad unit, achieving goals, without ever leaving the app they were initially using Target capabilities per rate card attached: (more specific targeting will become much more expensive • Age • Gender • 13.4 Min of engagement • 4% CTR • The worlds first playable ad unit
http://www.youtube.com/watch?v=ELIV2jY_SHU&feature=youtu.be
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NAVME Challenge users to reach a specific place to unlock a reward. Nav.Me increases not only user store location awareness but also in-store activity. • Location aware ad unit • Gamified mission from mobile to in-store • Average order of $70 for leading retail / department stores
h*p://www.youtube.com/watch?v=5H4-‐rE9PmJU
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