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WHAT IS BEINTOO?
Beintoo is a monetization and engagement platform that offers website and mobile application developers the opportunity to create their own loyalty program in partnership with real-world retailers. Developers monetize on their user engagement, which is rewarded in Bedollars, a cross-brand virtual currency. The user can then redeem Bedollars for real-world offers.
Join the revolution in mobile monetization
BEDOLLAR EARN
BEDOLLAR SPEND
BEDOLLAR EARN
App Publishers issue Bedollars for in-game achievements, missions or behaviors, e.g. reaching a new highest score
Beintoo members spend their Bedollars on real
world rewards with their favorite brands!
Brands issue Bedollars to reward off- or online behaviors, e.g. store
visits or purchases
THE BEINTOO MOBILE ECOSYSTEM
IN APP ACHIEVEMENTS
Members are rewarded every time they reach a good result in the apps.
Retailers can sponsor the Bedollars users earn to reward their achievements in the apps, which users will be able to use towards numerous valuable perks.
Monetization:
Retailers pay for the Bedollars issued
Monetization:
Retailers pay for the Bedollars issued for challenges and for in-store purchases
IN GAME CHALLENGE
Sponsored challenges gamify brand experiences by setting goals for members using your apps.
To reward their achievements within the challenge, players are presented with exclusive brand offers and also with Bedollars redeemable for real-world benefits.
THE BESTOREPresent your virtual goods in the Bestore and allow members to redeem them for bedollars.
Members will be encouraged to increase their Bedollar balance to gain access to better offers. As our members increasingly engage brands available in the Bestore, they will receive even more exclusive deals.
600 registered developers including games, TV and market research apps
BEINTOO IN NUMBERS
THE BACKSTAGE
HOW IT WORKSstatic.beintoo.com
Amazon S3
www.beintoo.com
Elastic load balancer
Elastic load balancer
api.beintoo.com
Amazon EC2
Amazon EC2
Auto scaling group
Auto scaling group
Instances use at least 2 availability Zones.
Up to 150 million API calls per day during Chinese New Year.
Average latency: 0,04 sec
We use MySQL for transaction and accounts, while (big) data is stored in DynamoDB due to its guaranteed response time.
DynamoDB RDS DB Instance RDS DB Instance Standby (Multi-AZ)
RDS DB Instance Read Replica
Amazon SQS
EC2 Instances
HOW IT WORKS
DynamoDB RDS DB Instance RDS DB Instance Standby (Multi-AZ)
RDS DB Instance Read Replica
Amazon SQS
Crons EC2 Instances
ElasticCache speeds up the service and helps us in reducing reads in DynamoDB.SQS is needed to lower final-user latency (some API calls trigger asynchronous processing).
Amazon ElastiCache
HOW IT WORKS
MONITORING
Amazon Cloudwatch is used as an alternative of Nagios/Cacti for monitoring and triggering alarms.
Pro: no need to set up any softwareCons: only 2 weeks history
Amazon CloudWatch
WE ALSO USE NON-AMAZON SOFTWARE!
AND MANY OTHERS......
