L A U R E N M O R G A N

Audience Research Results

Results

The majority of people who answered my survey were females between 16-25 years of age, with a couple of people also being between 26-35. This is ideal as this is the target audience that I wish to create my music video for, making my results more helpful and realistic.

With the question asking what typical features they expect to see within a Vocal music video, the answer ‘dancing’ came up a lot and also to include a storyline to accompany the song.

Everyone said that they prefer there to be a narrative within a music video and for there to be more than one location to be used.

62%

25%

13%

How old are you?

16-25

26-35

36+

29%

71%

What gender are you?

Male

Female

50%50%

What typical features do you expect to see in a Vocal music video?

Dancing

Storyline

12%

62%

13%

13%

How often do you watch music videos?

Everyday

A few times a week

A few times a month

Never

100%

0%

Do you prefer a music video to have a narrative?

Yes

No

100%

0%

Do you prefer there to be more than one location?

Yes

No