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I conducted a questionnaire on survey monkey to give to my target audience and get them to answer it. My aim of this questionnaire was to see which out of my ideas my audience would more enjoy when watching a music video. I also wanted to see if some of my ideas were appealing to them or not. This questionnaire has made me rethink some of my ideas and see exactly what my audience want.

Charts and analysis of audience research results new

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Page 1: Charts and analysis of audience research results new

I conducted a questionnaire on survey monkey to give to my target audience and get them to answer it. My aim of this questionnaire was to see which out of my ideas my audience would more enjoy when watching a music video. I also wanted to see if some of my ideas were appealing to them or not. This questionnaire has made me rethink some of my ideas and see exactly what my audience want.

Page 2: Charts and analysis of audience research results new

Form this research I gathered, I noticed that style seems to be the most important to people whilst thinking about what comes time mind then whey think pop artist. They also want the artist to be unique and have something different to everyone else. From this I have decided to make my artist have something unique about them with it either being the style or hair. From my song I think that the artist has a unique voice which can be used as a unique selling point.

Page 3: Charts and analysis of audience research results new

From this research I can see that all of my target audience enjoy videos with a narrative and also a performance and this is the sort of video they would most likely watch and like. This has made me defiantly sure that my video will contain both a performance and a narrative as this is what the research has showed me.

Page 4: Charts and analysis of audience research results new

From this questions I wanted to see if my audience would like to see the artist in the video or not as some people would rather just have the narrative. From this question I can see that having the artist in the video is reasonably important. This has made me decided that I will include the artist in the video, however finding someone to fit the voice of the artist will be difficult as everyone imagines someone different by the voice of the artist.

Page 5: Charts and analysis of audience research results new

From this question I wanted to see where my audience watch their videos, I can gather from their answers that YouTube is where they watch their videos as it is easier and efficient. I also learnt that they watch videos at least once a week. My final video will be posted on YouTube as this is where they watch the videos and it is free to post videos on there.

Page 6: Charts and analysis of audience research results new

This question was asked because I wanted to see if my idea of violence in the video would be interesting and if it would draw them in to the video. I learnt from the questions that most of them think that the concept of the video would be very interesting and that it would draw them in. I also asked how I could show this, and they mainly said through scenes of violence and a strong narrative. I intend to try and make the narrative as strong as possible to show the themes of violence and bullying.

Page 7: Charts and analysis of audience research results new

My initial idea was to end my video on a sad ending, yet when I gathered feedback from my class they said they wanted maybe a cliff-hanger, I asked this question because I wanted to see what my audience would most like. From this research I’ve learnt that although some of my audience liked the idea of a cliff-hanger the others liked the other idea of a sad ending. This has made me question my initial idea and I will do another focus group and after asking them the same question make up my mind of which ending I will use.

Page 8: Charts and analysis of audience research results new

The answers gathered back from this that most of my audience would like to learn more about the artists lifestyle that their interests or other, however as some people said they would like to learn about the artist themselves and also the interests I have decided that I will try and include little things that they can learn about the artist throughout the video.

Page 9: Charts and analysis of audience research results new

This questions answers were mostly evened out, the main thing that appeals to the audience is the actor, yet other things like story line of the video and the setting are also very important. My idea is to try and make the storyline of my video will be very interesting and also that the actor will be someone who can portray they concept well. I will try and make sure that the settings will be somewhere in which the theme can be shown well.

Page 10: Charts and analysis of audience research results new

The reason I asked this question was to see if my audience would enjoy an artist who is more like other artists or someone who is an individual. As my audience mainly answered that they listen to pink more I have decided that they would enjoy someone who is more of an individual and have something about them that make them stand out more against other people.

Page 11: Charts and analysis of audience research results new

This question was asked because I wanted to know if I included animation in the video in certain sections, the research showed me that most of my target audience would enjoy animation in certain sections or the video although some wouldn’t enjoy any at all. This has made me think that I may not include some animation even though most of the audience said they would enjoy it. When I do my focus group I have decided that’s when I will make my final decision of animation.