Target Audience Research

Fast Food Questionnaire Results

Question One

Male Female02468

1012141618

1. Male or Female

Gender

Num

ber

of

people

To match our desired target audience we have gathered responses from both males and females. We did this because fast-food is not specific to just one gender. Because we have questioned more males than females (17 males and 13 females) then this means that it will lead to male bias in the documentary.

Question Two

16-25 26-35 36-45 46-55

Series1 25 2 2 1

2.5

7.5

12.5

17.5

22.5

27.5

2. How old are you?N

um

ber

of

people

We have made sure to get responses from the ages of 16-55, as this is our target audience and almost everyone eats or has eaten fast food. Also these are the people who would be going out to buy it themselves. Most of our questionnaires were filled out by the age group 16-25, this means that our answers will relate more specifically to their age range instead of our full target audience.

Question Three

Blue

Red

Green

Yello

wPi

nk

Orang

e

Black

Whi

te

Purp

le

Other

0

2

4

6

8

10

12

3. What's your favourite colour?

Series1

Num

ber

of

people

By discovering the favourite colours of our target audience we will be able to use these in our documentary and know that it will please the majority of our target audience. Since the most popular colours were ‘blue’ (10 people) we will use this colour for the majority of our graphics. The least popular colours were ‘black and white’ with no votes. Green (6 votes) and red (4 votes) were the second and third favourite colours with pink and purple (3 people each) coming next then yellow and orange (2 people). The other option included colours such as ‘turquoise’.

Question Four

Pop

Dance

R&B

0 1 2 3 4 5 6 7 8 9 10

4. What's your favourite genre of music?

Number of people

The most popular genres of music were ‘Rock ‘n’ Roll’ and ‘Pop’ with an equal number of five people each choosing these genres. The ‘other’ option included genres such as; country and jazz. The alternative category was the least popular with on three people choosing it as their favourite genre. Since ‘Pop’ music is more associated with fast-food than ‘Rock ‘n’ Roll’ that is the genre of music that we will incorporate into our documentary.

Question Five

Never Once a month or less

Once a week More than once a week

02468

10121416

5. How often do you eat Fast Food?

Num

ber

of

people

Question Six

KFC McDonalds SubwayBurger King Other02468

1012

6. What is your favourite fast food restaurant?

Fast Food Restaurant

Num

ber

of

people

In question five we asked how often they ate fast-food and found out that most people (14/30) eat fast-food ‘once a month or less. This shows that a lot people eat fast food and they eat it quite regularly too as only one person answered ‘never’ and the rest were split quite evenly between ‘once a week’ (8/30) and ‘more than once a week’(7/30).

In question six we found out that the most popular fast-food restaurant is McDonalds voted by ten people followed by KFC voted by eight. An advantage of this is that we can focus on these restaurants in our documentary. ‘Subway’ and ‘other’ both received five people’s votes and ‘Burger King’ was the least favourite with only two votes.

Question Seven

ITV

Channel 4

Channel 5

Sky1

0 2 4 6 8 10 12 14 16 18

7. What is your favourite television channel?

Number of people

Tele

vis

ion C

hannel

By asking our target audience which their favourite channel is we found out that for over half –sixteen people- ‘Channel 4’ is their favourite channel. This means that we can programme our documentary on Channel 4 as this is the channel that our target audience is most likely to watch and so is the channel we would get the most views and success on, however this is still biased to males and the age group 16-25. The second favourite chosen by eleven people was ITV, then Channel 5 was only two people’s favourite channel. Sky1 was the least favourite channel as only one person chose it, this means that we shouldn’t schedule our documentary on this channel as it is more unlikely to be watched on Sky1 compared to Channel 5, ITV and Channel 4.

Question Eight and Nine

KFC McDonalds Subway Burger King Other0

5

10

15

20

25

9

15

13 2

41

23

2

8/9. Which Fast Food restaurant do you think is the unhealthiest and healthiest?

UnhealthiestHealthiest

For our eighth question we asked which fast-food restaurant they thought was the unhealthiest and for our ninth question which is the healthiest. By comparing both questions we have found out that most people think that Subway is the healthiest as it was selected by twenty-three people as ‘healthiest’ and only one person said it was the ‘unhealthiest’. McDonalds was selected as the least healthiest with only one ‘healthy’ vote and it is concluded as the most unhealthy with fifteen ‘unhealthiest’ votes. We can use these statistics within our documentary. KFC was seen as the second unhealthiest fast-food restaurant with nine people voting it as unhealthy, however four other people did think it was healthy. In conclusion when discussing the healthiness of fast-food restaurants we can find out which fast-food restaurant is actually the healthiest and unhealthiest and compare them to our audiences thoughts.

Question 10

Nutrition Business Profit Health Standards

Making of the product

Other0

2

4

6

8

10

12

14

16

10. What information about Fast Food would like to know more about?

Num

ber

of

people

In this question we asked our target audience what information they would like to know more about. Most want to know about the ‘making of the product’ with 14 people choosing that as the thing they’d like to know more about and then ‘nutrition’, with 8 votes. The less favourable options were Business (2 votes), Profit (1 vote) and Health Standards (2 votes). This means that we’ll be focusing on the making of the product and nutrition more within our documentary.

Question Eleven

A story12%

Educate the audience

31%

A powerful social message

17%

Something you can relate to

12%

Entertain the audience

21%

Other7%

11. What do you look for in a doc-umentary? (select all that apply)

To help us to create our documentary we asked our target audience what they look for in documentaries. 31% of our target audience want to be ‘educated’ this means we have to provide intellectual and factual information about fast-food restaurants and inform our audience of information they may not have known about before. 21% of our audience also want to be entertained which means that we have to keep our documentary interesting for example using music, montages, graphics etc. Various other options such as a story, a powerful social message and something you can relate to made up the remaining 48%, with the least voted being a story and something you can relate to, both with 12%.

Question Twelve

63%

33%

3%

12. Do you consider Fast Food to be a big problem in

the UK?

Yes No Unsure

Through our questionnaire we have found out that 64% of our target audience consider fast-food to be a big problem in the UK, with 33% saying no and 3% being unsure, reinforcing the relevance of the documentary due to it being a main focal topic within todays society, as shown by the results, a reason for nearly two thirds of those asked saying yes may be due to the increase in obesity within the UK over recent years.

Question Thirteen

Friends Family Alone0

5

10

15

20

25

13. Who are you most likely to go to Fast Food restaurants with?

Num

ber

of

people

Question Fourteen

Arial Impact Bradley Hand ITC

Comic Sans MS

Verdana Other0

2

4

6

8

10

14. Which font do you prefer?

Types of font

Num

ber

of

people

Question thirteen asked with whom people are most likely to go restaurants with and friends was the most voted answer with 20 of the 30 votes, then family with 7 and alone with 3. In question fourteen we found that our target audience preferred the fonts ‘Arial’ and ‘Comic Sans MS’, due to them getting the most votes with 9 each. Other fonts such as impact, with 5 votes, Bradley Hand ITC, with 4 votes, and Verdana, with 2 votes, had a share of favouritism but were not the highest voted, with a total of 11 votes.

Question Fifteen

Yes47%No

53%

15. Do you think Fast Food is the main cause of obesity?

The results of question fifteen surprised us as we thought that more people would say ‘yes’ fast-food is the main cause of obesity. We thought it was going to be a clear winner but as you can see there are about the same. Instead we found that more people said ‘no’ though it is still quite evenly balanced. Since finding this out we can ask people in the documentary if they think that fast-food is the main cause of obesity and if not what do they think the actual cause is

Question Sixteen

Taste

Price Quick

Easy Other

Series1

6 9 16 5 3

2.512.5

16. Why do you think Fast Food is so popular?

Axis Title

The results from question sixteen tell us that most people think fast-food is so popular because its quick. We can use this as a question in our interviews with people for our documentary to see how many people agree or disagree. We might also be able to use this to inform people in the documentary that most people go to Fast Food restaurants because its quick so there is no waiting around.

Question SeventeenO What is the first thing that comes to your mind when you think of the word

"fast-food"?Many of the responses to this question included:O McDonaldsO FoodO BurgersO UnhealthyO FatO BadO GoodO EasyO FastO CheapFrom this we get our target audience’s initial thoughts about fast food. An advantage of using an open question like this is that we get individuals thoughts on fast-food on a micro scale. However, because it is an open question it is harder to analyse and compare so we can’t make specific generalisations. This question can be used in our documentary if then ask the interviewee to expand on their answer and explain to us why these are the typical thoughts about fast-food and we can find our how or if these thoughts effect the fast-food industry

Question Eighteen

Morning3%

Afternoon40%

Evening33%

Night13%

All7%

Never3%

18. When are you most likely to eat Fast Food?

We found out that 40% of our target audience are most likely to eat fast-food in the afternoon and 34% are most likely to eat fast-food in the evening. This is useful as it means we will be able to get relevant observational footage. This means it could be better for us to film in the afternoon/evening to get better opinions from our interviewee’s.

Question Nineteen

06

1218

19. How often does time affect your decisions about what to

eat?

Question Twenty

£0-£5 £6-£10 £11-£15 £16-£20 £21+0

2

4

6

8

10

12

20. How much money do you spend on Fast Food a month?

In question nineteen we found out that our target audience is affected by time ‘sometimes, not often’. We can use this question for our interviews and further the question to find out in what circumstances time leads them to eat fast-food.In question twenty we discovered how much money our target audience spends on fast-food in a month. Most spend around £6-£10 a month on fast-food. We can use this information in the documentary to find out how important our target audience is to the fast-food industry. We could also use is at a fact in the documentary when we Narrate over the clips.