Assignment brief 32 & 33 idents & sto mo 2012

BTEC NATIONAL DIPLOMA IN MEDIA PRODUCTION

Assignment Brief

Unit 33: Stop Motion AnimationUnit 32: Designing Idents for Television

ND Unit 32 and 33 Assignment BriefSue Venables 11

D1 BTEC National Diploma Assignment Brief 2011-12

Course & Year Group Year 2 New Media

Unit/s or Module/s TitleUnit 32: Designing Idents for TelevisionUnit 33: Stop Motion Animation

Project/Assignment Title Designing Channel Ident

Tutor/s Sue Venables

Start Date Week Commencing 20th February 2012

End/Submission Date Week Commencing 28th May 2012

Assessment Feedback Date

Verified and passed by: (name/signature)

Date:

Unit Abstract

Stop Motion animation involves developing creative ideas for character setting and storyline which will engage the chosen audience. Animation has become increasingly important media form and examples can be seen in many different formats eg advertising, feature films, mobile phone content, the internet and television. In this unit you will be creating a channel Ident for CWC. Stop motion will be combined with designing idents for television. The aim of this unit is to develop an understanding of and skills in the design and production of onscreen graphic representation and the appropriate technologies of image manipulation and production.

Project/Assignment Brief:Expressions of interest are requested to produce a 30 – 60 second stop motion animation, for the CWC TV channels. The idents are to be broadcast on the TV screens around college. The idents need to reflect the style, branding and attitude of CWC. In addition to the longer 30 – 60 second idents. The idents must have orginal content. The content will be subject to the usual contractual obligations and not infringe copyright.

Learning Outcomes for Unit 33On completion of this unit a learner should:

1 Understand the techniques and development of stop motion animation2 Be able to devise a stop motion animation with soundtrack3 Be able to produce a stop motion animation with soundtrack4 Be able to evaluate audience responses to own stop motion animation work.

Learning outcomes for Unit 32On completion of this unit a learner should:

1 Understand the design and purpose of television idents2 Understand the opportunities and limitations of onscreen graphic representation3 Be able to originate and plan television idents to a brief4 Be able to produce a television ident to a brief.


You must complete the following Task(s) and meet the requirements of the Learning Outcomes and Assessment Criteria indicated below.

TASK 1 (Unit 32: LO1 Understand the design and purpose of television idents P1, M1, D1)

1. Intro to channel idents: Write a blog post which identifies and explains three commonalities of channel idents. (Blog label 32.1)

2. Extend your blog post to comprehensively explain design the purposes of channel idents, use at least two idents to illustrate your points. (Blog label 32.1)

TASK 2 (LO2 Understand the opportunities and limitations of onscreen graphic representation P2,M2, D2)

1. Analyse two channel idents. Produce a presentation which comprehensively explain the strengths and weakness of channel idents and give examples to back up your thoughts. (Blog label 32.2)

TASK 3 (Unit 33: LO1: Understand the techniques and styles used in stop motion animation, P1, M1, D1).

1. Produce a fully illustrated presentation (5 – 10 minutes long), that critically discusses the development of techniques, history and styles used in stop motion animation. Give plenty of examples and express your ideas fluently using the correct subject terminology. Please include a bibliography of resources used at the end of the presentation. Please hand in a copy of the presentation to support your assessment. The presentations will be recorded for moderation purposes. (Blog label 33.1)

2. OR Produce a series of blog entries that critically discusses the development of techniques, history and styles used in stop motion animation. Upload any examples of stop motion animation that you have created or you think are relevant reference material. Be reflective and draw upon your own experiences of the techniques you have used. Blog posts should cover the following: persistence of vision, zoetropes, cut out animation object animation, cell animation, pixilation animation, claymation animation, Aardman Animations and applications of animations. (Blog label 33.1)

TASK 4 (Unit 33: LO2: Be able to plan a stop motion animation with soundtrack, P2, M2, D2. Unit 32: 3 Be able to originate and plan television idents to a brief P3, M3, D3).

You will be put into pairs for the remainder of Tasks. But you must produce work individually for each task.

1. Produce mind maps of at least 3 ideas which might answer the brief you have been given. Photograph this and upload it to your blog. (Blog label 33.2, 32.3)

2. Record a 60 second ‘elevator pitch,’ using either Video or Audio. Embed this to your blog. (Blog label 33.2, 32.3)

3. If appropriate: Produce a series of character sketches, which show how the main characters look from each side. (Blog label 33.2, 32.3)

4. Produce a storyboard for the animation (the storyboard must also show evidence that you have considered movement, frames per second, soundtrack, sound effect and script if appropriate). (Blog label 33.2, 32.3)


TASK 5 Unit 33: LO3: Be able to produce a stop motion animation using traditional or digital methods, P3, M3, D3, Unit: 32 LO: 4 Be able to produce a television ident to a brief, P4, M4, D4.

1. Produce a short animation, which answers the creative brief that you have been given to near professional standard.

2. Upload your finish Channel Ident and E-Sting to Youtube.com or Vimeo.com and embed to your blog. (Blog Label 33.3, 32.4)

TASK 6 Unit 33: LO4: Understand how to evaluate audience response P4, M4, D4.

1. Give feedback to 5 of your peers on the idents they have created. Write this feedback on the comments box of their blogs.

2. Ensure that you have feedback from at least five people. 3. Complete a ‘Self Evaluation: Review of Work,’ sheet. 4. Review your audience responses and your ‘Self Evaluation: Review of Work,’ and

write a 500 word blog post, which critically evaluates the ident, production process and audience responses.

5. Or Review your audience responses and your ‘Self Evaluation: Review of Work,’ and produce a video evaluation which critically evaluates both the ident, production processes and audience responses. (Blog label 33.4)



Unit name: Unit 33 Stop Motion Animation

GRADING CRITERIAPASS MERIT DISTINCTION EVIDENCEP1 describe the developments of techniques used to create movement and effect in animations, expressing ideas with sufficient clarity to communicate them and with some appropriate use of subject terminology.

P2 desgin a short stop motion animation working with appropriate conventions.

P3 produce a stop motion animation with some assistance.

P4 describe audience responses to won animation work, expressing ideas with suffiecient clarity to communicate them and with some appropriate use of subject terminology.

M1 explain the development of techniques used to create movement and affect in animations with reference to well chosen examples, expressing ideas with clarity and with generally appropriate use of subject terminology.

M2 design a short stop motion animation showing some imagination

M3 produce to a good technical standard a stop motion animation with only occasional assistance

M4 Explain audience responses to own animation work with reference to well chosen examples, expressing your ideas with cleary and with generally appropriate use of subject terminology.

D1 Critically discuss the development of techniques used to create movement and effect in animations with supporting arguments and elucidated examples expressing ideas fluently and using subject terminology correctly.

D2 design a short stop motion animation piece showing creativity and flair.

D3 produce a short stop motion animation of technical quality that reflects near professional standards working independently to professional expectations.

D4 critically discuss audience responses to own animation work with supporting arguments and elucidated examples, expressing ideas fluently and using subject terminology correctly.

5-10 min presentation Or Blog Posts about various aspects of stop motion animation.

Mind maps, proposal, elevator pitch, sketches/photographs, set drawing Uploaded to blog

Final Animation with soundtrack and e-sting

Self evaluation: Review of work sheet500 word evaluation blog postComments on others blogs

Unit name: Unit 32 Designing Channel Idents

Grading CriteriaPASS MERIT DISTINCTION EVIDENCEP1 describe the design and purpose of television identswith some appropriate use of subject terminology

M1 explain the design and purpose of television identswith reference to detailed illustrative examples andwith generally correct use of subject terminology

D1 comprehensively explain the design and purpose of television idents with elucidated examples andconsistently using subjectterminology correctly

Completed Workbook

P2 describe opportunities andlimitations of onscreengraphic representation with some appropriate use of subject terminology

M2 explain opportunities and limitations of onscreen graphic representationwith reference to detailed illustrative examples andwith generally correct use of subject terminology

D2 comprehensively explainopportunities andlimitations of onscreengraphic representation with elucidated examples and consistently using subject terminology correctly

P3 originate and plan televisionidents to a brief workingwithin appropriateconventions and with someassistance

M3 originate and plan televisionidents to a brief showingsome imagination and withonly occasional assistance

D3 originate and plan televisionidents to a brief showingcreativity and flair, andworking independently toprofessional expectations

Mind maps, proposal, elevator pitch, sketches/photographs, set drawing Uploaded to blog

P4 produce a television ident to a brief working withinappropriate conventions with some assistance.

M4 produce a television ident to a brief working to a good technical standard showingsome imagination and with only occasional

D4 produce a television ident to a brief working to nearprofessionalStandards showing creativity and flairand working independentlyto professional

Final Animation with soundtrack and e-sting


assistance. expectations.

Referencewww.aardman.com – Aardman Animation websitewww.anim8ed.org.uk Anim8edwww.stillset.org/animation guidance about careers in animationhttp://www.animationarchive.org - an American site which has some really interesting information on it.

Weiderman J – Animation Now! (Taschen 2004)Williams R – The Animators Survival Kit (Faber and Faber 2002)Shaw S – Stop Motion: Craft Skills for Model Animation (Focal Press 2003)


http://www.animationarchive.org/

http://www.stillset.org/animation

http://www.anim8ed.org.uk/

http://www.aardman.com/

Self Evaluation: Review of Work Sheet

Name:

Production Company:

Complete the following questions as fully as possible. Where the question requires you to give a numerical score, 1 is the lowest value and 5 is the highest.

1. How well do you think you have managed your time?

1 2 3 4 5

2. Give examples of where you managed you time effectively or where you could have improved your time management.

3. How would you rate your other crew members?

1 2 3 4 5

4. Why did you give the above score? Give examples to support this score in the box below.

5. How well did you fulfil your role on this project?1 2 3 4 5

6. How did you fulfil your role? Give examples to justify your score.

7. How well do you think your animation answered the creative brief?


1 2 3 4 5

8. What aspects of the brief did you manage to fulfil? Give examples.

9. What areas of the project didn’t work well? In future what you differently?

10.What areas of the project are you most proud of?



Entertainment & Humor

Assignment brief 32 & 33 idents & sto mo 2012