Angry Birds, Uncommitted Players

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Presented at Nordic Digra 2012, Tampere, Finland. June 7th, 2012

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  • 1. Uncommited Players 1

2. Overviewmotivationsthe studyresultsgenderhardcore/casual2 3. motivations popularity of the game taken for grantedness literature on new mobile phone games 3 4. the study21 participantsPortugal (16) majority in their 20sRomania (2)Italy (1)Finland (1)Spain (1)4 5. the study Angry Birds personalplaying habits mobile gaming and style history gaming habits 5 6. the study playing Angry Birds Angry Birds personal where?playing habits mobile gaming and style history when? how often? gaming habits how? in which device? rst contact with the game motivations6 7. the study personal mobile gaming history Angry Birds personal which was 1st mobile phoneplaying habits and style mobile gaming history game? in which phone was it played? when? gaming habits how much? other games and phones favourite games and phones 7 8. the studygaming habits Angry Birds personal description as a gamerplaying habits mobile gaming and style history favorite games and platforms why? gaming habits when? how much? where?8 9. resultsAngry Birdsshort sessionsseveral times per weekno commitmentprogression over optimal performance 9 10. hardcore/gender casual 10 11. gender statisticssources:Martinez-Moncada, D. Mobile Gaming [Infographic]. Daily Infographic, (2011, August 1).. Retrieved from http://dailyinfographic.com/mobile-gaming-infographicEntertainment Software Association. 2011 Sales, Demographic and Usage Data: Essential Facts About the Computer and Video Game Industry. 2011. Accessed December 2011. http://www.theesa.com/facts/pdfs/ESA_EF_2011.pdf.11 12. genderliteraturerepresentationsthemesaccess to technologygendering of spacesentertainment for the boysadvertising(Bryce and Rutter, 2001; Carr, 2006; Cassel and Jenkins, 1998; Lewis ad Grifths, 2002)12 13. genderliteraturerepresentationsthemesaccess to technologygendering of spacesentertainment for the boysadvertising(Bryce and Rutter, 2001; Carr, 2006; Cassel and Jenkins, 1998; Lewis ad Grifths, 2002)13 14. gender access to technologysimilar phonesAngry Birds similar acquisition timinga-gendered rst contact with the game14 15. genderentertainment for the boyssimilar engagementAngry Birdssimilar attitudegod no... my brother and my father are gamerserious gamers. I am not (...)15 16. genderin this studysimilar phonessimilar acquisition timingAngry Birds a-gendered rst contact with the gamesimilar engagementsimilar attitudegod no... my brother and my father are gamerserious gamers. I am not (...)16 17. hardcore/casualCan we identify hardcore and casual mobile gamer proles?How differently do hardcore and casual gamers play AngryBirds? 17 18. hardcore/casualCan we identify hardcore and casual mobile gamer proles? gaming attitudes and knowledge playing habits playing preferences buying habits (Ip and Jacobs, 2004)18 19. hardcore/casualCan we identify hardcore and casual mobile gamer proles? gaming attitudes and knowledge playing habits playing preferences buying habits (Ip and Jacobs, 2004)19 20. hardcore/casualCan we identify hardcore and casual mobile gamer proles? mobile phone games are more of bite-sized games for very short moments.How differently do hardcore and casual gamers play AngryBirds? 20 21. hardcore/casualCan we identify hardcore and casual mobile gamer proles? similar frequency similar length of sessions similar technology similar engagement21 22. Questions? 22 23. ThanksMaura Boua | mbou@itu.dk | @mauraboucaNordic Digra 2012 | Tampere | June 7th 23