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Workshop on Organizational Review for the Farmers’ Organizations of Bangladesh
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AHM Bazlur Rahman- S21BRChief Executive Officer
Bangladesh NGOs Network forRadio & Communication
Workshop on Organizational Review for
the Farmers’ Organizations of Bangladesh
Organized By: COAST Trust9-10 March, 2014
The definition of lobby
To try to influence public officials for or againsta specific cause. Lobbying is a form of publicpolicy advocacy and educating government.
It is communicating with legislators and the executive branch to encourage them to take action on specific legislation.
A systematic informal effort to influence decisionmakers
Lobbying is a part of the democratic process.
Key words of Lobbying
To convinceTo persuadeTalk to personsSit and talkTo make someone do somethingTake a problem to a decision maker Make a changeTalk and meet with person to make him understand
something.
Principles of Effective LobbyingOverall principles:Be accurate : (and don’t lie). If you get a question
you can’t answer, say so.
Be brief : For a written communication, try to keep it to a page or less (unless it’s an expose or well researched position paper).
Be clear : Have a specific goal.
Know your opposition: Know the main argumentsfor and against a position or a piece of legislation.
Show them how they win: WIN WIN, WIN LOSS
See it their way : Reference
Follow up : Send a thank you. Make a phone call. Recognize and
appreciate any effort made
Common Approaches to Lobbyingpersonal visit informal meeting Exposure strategic alliancesreport from specialist medialetterspetitionhired lobbyistcontact with a political party demonstrations
Characteristics of a lobbyistCommunicativeSocialKnows about decision
making processesKnows elementary factsAnalyticalNetworkerOpen mindedEmpathetic, knows what
moves other people Patient
Actor driven decisions
Target: influential groups, persons whichcan be locatedPolitical partiesMembers of parliamentMembers of governmentCivil servantsLocal politiciansLocal leaders
Reality check!
5 knows to get to YES
Know what you want to achieve (SMART objective)
Know who are the effective decision-makersKnow who are other influential stakeholdersKnow what it will take to get the change you
want, and what needs to be in place Know how to draw on the full range of tactics
carefully matched to specific targets, timing, resources, delivered in most influential way