How to Turn WOM & Social Media into Sales

There are 50 million Brand Advocates in the US and over 1 billionBrand Advocates worldwide

There are 3.5 billionbrand-related conversations

in the US each day.

64% of these

conversations

are positive

How to Turn WOM & Social Media into Sales

There are 500 billionWord of Mouthimpressions each year inthe US on the social web

How to Turn WOM & Social Media into Sales

94% of consumers trust

Word of Mouth;

14% trust ads

Word of Mouth

Ads

How to Turn WOM & Social Media into Sales

Word of Mouth is the #1 driver of buying decisions in nearly every product category including cars, computers, software, hotels, restaurants, and movies

How to Turn WOM & Social Media into Sales

Each time an Advocate recommends a brand or product on the social web, it reaches 150 people.

How to Turn WOM & Social Media into Sales

Brand Advocates are 5X more valuable than average customers because they spend and recommend more than average customers.

How to Turn WOM & Social Media into Sales