Q4 – Who Are My Target Audience?

How I Chose My Target Audience

Two factors affected my choice of target audience for my music magazine, the first of which was my questionnaire results. In my questionnaire I asked what type of music people liked. The second largest majority was Rock, as a result I chose rock as my target audience, and as I know more about classic rock than any other genre, I thought that classic rock would be better for me, as I could appeal to the target audience better as I understand the target audience.

My Target AudienceSince I had chosen classic rock as my musical genre, I obviously had to appeal to classic rock fans with my magazine, therefore I set out analysing rock magazines.

From what I researched and what I already knew, I found that classic rock bands commonly wore extremely bright clothes, used guitar props and were often seen in entire-band pose mid shots.

I researched more aspects which you can see in my analysis section earlier in the blog.