smforhi

Welcome to Introduction

to Social Media

Tara Coomans

Chief Brainstormer Akamai Marketing

Past President Current BOD

MemberSocial Media Club

Hawaii (SMCHI)

Thursday May 30 2013

Social Media DictionarySocial Media Opt-In multiple participant multi-media multi-directional digital communication

Platforms The environments which enable social media Facebook Twitter Instagram Blogger

Engagement Any interaction on a digital platform Conversation clicks comments sharing by a community

Hashtag preceding a word or phrase Helps with search context and saves space

Thursday May 30 2013

Whatrsquos the

BIGDeal

Thursday May 30 2013

Thursday May 30 2013

Social Media Ushers in

Culture Change

Thursday May 30 2013

Thursday May 30 2013

Customer-CentricCommunity Contingent

Transparency

Thursday May 30 2013

Thursday May 30 2013

Social Media is Mainstream Now

GenY now outnumbers Baby Boomers 96 of

them have joined a social network

Thursday May 30 2013

Social Media is Mainstream Now

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

What is Social Media Culture

Diversenot limited to geography race culture or other traditional communication constraints

Thursday May 30 2013

What is Social Media Culture

Human reflection of participants imperfect

Thursday May 30 2013

What is Social Media Culture

Open sharing is encouraged collaboration crowd sourcing

Thursday May 30 2013

What is Social Media Culture

Transparent disclosure honesty

Thursday May 30 2013

What is Social Media Culture

Evolving disruptive and emerging environments and technologies

Thursday May 30 2013

What is Social Media Culture

Tribalpeople with common interests and beliefs tend to gather

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication Revolution

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

Social Media DictionarySocial Media Opt-In multiple participant multi-media multi-directional digital communication

Platforms The environments which enable social media Facebook Twitter Instagram Blogger

Engagement Any interaction on a digital platform Conversation clicks comments sharing by a community

Hashtag preceding a word or phrase Helps with search context and saves space

Thursday May 30 2013

Whatrsquos the

BIGDeal

Thursday May 30 2013

Thursday May 30 2013

Social Media Ushers in

Culture Change

Thursday May 30 2013

Thursday May 30 2013

Customer-CentricCommunity Contingent

Transparency

Thursday May 30 2013

Thursday May 30 2013

Social Media is Mainstream Now

GenY now outnumbers Baby Boomers 96 of

them have joined a social network

Thursday May 30 2013

Social Media is Mainstream Now

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

What is Social Media Culture

Diversenot limited to geography race culture or other traditional communication constraints

Thursday May 30 2013

What is Social Media Culture

Human reflection of participants imperfect

Thursday May 30 2013

What is Social Media Culture

Open sharing is encouraged collaboration crowd sourcing

Thursday May 30 2013

What is Social Media Culture

Transparent disclosure honesty

Thursday May 30 2013

What is Social Media Culture

Evolving disruptive and emerging environments and technologies

Thursday May 30 2013

What is Social Media Culture

Tribalpeople with common interests and beliefs tend to gather

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication Revolution

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

Whatrsquos the

BIGDeal

Thursday May 30 2013

Thursday May 30 2013

Social Media Ushers in

Culture Change

Thursday May 30 2013

Thursday May 30 2013

Customer-CentricCommunity Contingent

Transparency

Thursday May 30 2013

Thursday May 30 2013

Social Media is Mainstream Now

GenY now outnumbers Baby Boomers 96 of

them have joined a social network

Thursday May 30 2013

Social Media is Mainstream Now

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

What is Social Media Culture

Diversenot limited to geography race culture or other traditional communication constraints

Thursday May 30 2013

What is Social Media Culture

Human reflection of participants imperfect

Thursday May 30 2013

What is Social Media Culture

Open sharing is encouraged collaboration crowd sourcing

Thursday May 30 2013

What is Social Media Culture

Transparent disclosure honesty

Thursday May 30 2013

What is Social Media Culture

Evolving disruptive and emerging environments and technologies

Thursday May 30 2013

What is Social Media Culture

Tribalpeople with common interests and beliefs tend to gather

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication Revolution

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

Thursday May 30 2013

Social Media Ushers in

Culture Change

Thursday May 30 2013

Thursday May 30 2013

Customer-CentricCommunity Contingent

Transparency

Thursday May 30 2013

Thursday May 30 2013

Social Media is Mainstream Now

GenY now outnumbers Baby Boomers 96 of

them have joined a social network

Thursday May 30 2013

Social Media is Mainstream Now

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

What is Social Media Culture

Diversenot limited to geography race culture or other traditional communication constraints

Thursday May 30 2013

What is Social Media Culture

Human reflection of participants imperfect

Thursday May 30 2013

What is Social Media Culture

Open sharing is encouraged collaboration crowd sourcing

Thursday May 30 2013

What is Social Media Culture

Transparent disclosure honesty

Thursday May 30 2013

What is Social Media Culture

Evolving disruptive and emerging environments and technologies

Thursday May 30 2013

What is Social Media Culture

Tribalpeople with common interests and beliefs tend to gather

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication Revolution

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

Social Media Ushers in

Culture Change

Thursday May 30 2013

Thursday May 30 2013

Customer-CentricCommunity Contingent

Transparency

Thursday May 30 2013

Thursday May 30 2013

Social Media is Mainstream Now

GenY now outnumbers Baby Boomers 96 of

them have joined a social network

Thursday May 30 2013

Social Media is Mainstream Now

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

What is Social Media Culture

Diversenot limited to geography race culture or other traditional communication constraints

Thursday May 30 2013

What is Social Media Culture

Human reflection of participants imperfect

Thursday May 30 2013

What is Social Media Culture

Open sharing is encouraged collaboration crowd sourcing

Thursday May 30 2013

What is Social Media Culture

Transparent disclosure honesty

Thursday May 30 2013

What is Social Media Culture

Evolving disruptive and emerging environments and technologies

Thursday May 30 2013

What is Social Media Culture

Tribalpeople with common interests and beliefs tend to gather

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication Revolution

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

Thursday May 30 2013

Customer-CentricCommunity Contingent

Transparency

Thursday May 30 2013

Thursday May 30 2013

Social Media is Mainstream Now

GenY now outnumbers Baby Boomers 96 of

them have joined a social network

Thursday May 30 2013

Social Media is Mainstream Now

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

What is Social Media Culture

Diversenot limited to geography race culture or other traditional communication constraints

Thursday May 30 2013

What is Social Media Culture

Human reflection of participants imperfect

Thursday May 30 2013

What is Social Media Culture

Open sharing is encouraged collaboration crowd sourcing

Thursday May 30 2013

What is Social Media Culture

Transparent disclosure honesty

Thursday May 30 2013

What is Social Media Culture

Evolving disruptive and emerging environments and technologies

Thursday May 30 2013

What is Social Media Culture

Tribalpeople with common interests and beliefs tend to gather

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication Revolution

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

Customer-CentricCommunity Contingent

Transparency

Thursday May 30 2013

Thursday May 30 2013

Social Media is Mainstream Now

GenY now outnumbers Baby Boomers 96 of

them have joined a social network

Thursday May 30 2013

Social Media is Mainstream Now

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

What is Social Media Culture

Diversenot limited to geography race culture or other traditional communication constraints

Thursday May 30 2013

What is Social Media Culture

Human reflection of participants imperfect

Thursday May 30 2013

What is Social Media Culture

Open sharing is encouraged collaboration crowd sourcing

Thursday May 30 2013

What is Social Media Culture

Transparent disclosure honesty

Thursday May 30 2013

What is Social Media Culture

Evolving disruptive and emerging environments and technologies

Thursday May 30 2013

What is Social Media Culture

Tribalpeople with common interests and beliefs tend to gather

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication Revolution

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

Thursday May 30 2013

Social Media is Mainstream Now

GenY now outnumbers Baby Boomers 96 of

them have joined a social network

Thursday May 30 2013

Social Media is Mainstream Now

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

What is Social Media Culture

Diversenot limited to geography race culture or other traditional communication constraints

Thursday May 30 2013

What is Social Media Culture

Human reflection of participants imperfect

Thursday May 30 2013

What is Social Media Culture

Open sharing is encouraged collaboration crowd sourcing

Thursday May 30 2013

What is Social Media Culture

Transparent disclosure honesty

Thursday May 30 2013

What is Social Media Culture

Evolving disruptive and emerging environments and technologies

Thursday May 30 2013

What is Social Media Culture

Tribalpeople with common interests and beliefs tend to gather

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication Revolution

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

Social Media is Mainstream Now

GenY now outnumbers Baby Boomers 96 of

them have joined a social network

Thursday May 30 2013

Social Media is Mainstream Now

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

What is Social Media Culture

Diversenot limited to geography race culture or other traditional communication constraints

Thursday May 30 2013

What is Social Media Culture

Human reflection of participants imperfect

Thursday May 30 2013

What is Social Media Culture

Open sharing is encouraged collaboration crowd sourcing

Thursday May 30 2013

What is Social Media Culture

Transparent disclosure honesty

Thursday May 30 2013

What is Social Media Culture

Evolving disruptive and emerging environments and technologies

Thursday May 30 2013

What is Social Media Culture

Tribalpeople with common interests and beliefs tend to gather

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication Revolution

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

Social Media is Mainstream Now

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

What is Social Media Culture

Diversenot limited to geography race culture or other traditional communication constraints

Thursday May 30 2013

What is Social Media Culture

Human reflection of participants imperfect

Thursday May 30 2013

What is Social Media Culture

Open sharing is encouraged collaboration crowd sourcing

Thursday May 30 2013

What is Social Media Culture

Transparent disclosure honesty

Thursday May 30 2013

What is Social Media Culture

Evolving disruptive and emerging environments and technologies

Thursday May 30 2013

What is Social Media Culture

Tribalpeople with common interests and beliefs tend to gather

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication Revolution

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

What is Social Media Culture

Diversenot limited to geography race culture or other traditional communication constraints

Thursday May 30 2013

What is Social Media Culture

Human reflection of participants imperfect

Thursday May 30 2013

What is Social Media Culture

Open sharing is encouraged collaboration crowd sourcing

Thursday May 30 2013

What is Social Media Culture

Transparent disclosure honesty

Thursday May 30 2013

What is Social Media Culture

Evolving disruptive and emerging environments and technologies

Thursday May 30 2013

What is Social Media Culture

Tribalpeople with common interests and beliefs tend to gather

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication Revolution

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

What is Social Media Culture

Diversenot limited to geography race culture or other traditional communication constraints

Thursday May 30 2013

What is Social Media Culture

Human reflection of participants imperfect

Thursday May 30 2013

What is Social Media Culture

Open sharing is encouraged collaboration crowd sourcing

Thursday May 30 2013

What is Social Media Culture

Transparent disclosure honesty

Thursday May 30 2013

What is Social Media Culture

Evolving disruptive and emerging environments and technologies

Thursday May 30 2013

What is Social Media Culture

Tribalpeople with common interests and beliefs tend to gather

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication Revolution

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

What is Social Media Culture

Human reflection of participants imperfect

Thursday May 30 2013

What is Social Media Culture

Open sharing is encouraged collaboration crowd sourcing

Thursday May 30 2013

What is Social Media Culture

Transparent disclosure honesty

Thursday May 30 2013

What is Social Media Culture

Evolving disruptive and emerging environments and technologies

Thursday May 30 2013

What is Social Media Culture

Tribalpeople with common interests and beliefs tend to gather

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication Revolution

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

What is Social Media Culture

Open sharing is encouraged collaboration crowd sourcing

Thursday May 30 2013

What is Social Media Culture

Transparent disclosure honesty

Thursday May 30 2013

What is Social Media Culture

Evolving disruptive and emerging environments and technologies

Thursday May 30 2013

What is Social Media Culture

Tribalpeople with common interests and beliefs tend to gather

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication Revolution

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

What is Social Media Culture

Transparent disclosure honesty

Thursday May 30 2013

What is Social Media Culture

Evolving disruptive and emerging environments and technologies

Thursday May 30 2013

What is Social Media Culture

Tribalpeople with common interests and beliefs tend to gather

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication Revolution

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

What is Social Media Culture

Evolving disruptive and emerging environments and technologies

Thursday May 30 2013

What is Social Media Culture

Tribalpeople with common interests and beliefs tend to gather

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication Revolution

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

What is Social Media Culture

Tribalpeople with common interests and beliefs tend to gather

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication Revolution

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

What is Social Media Culture

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication Revolution

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication Revolution

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments Week before Mubarakrsquos

resignation 230000 tweetsday from Egypt (up from 2300day)

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work

Revenue

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Revenue

Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http

wwwmediabistrocomalltwitterfuture-social-customer_b22111

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Cause Awareness

Revenue

Bigger Circle of Trust

81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Cause Awareness

News

Revenue

Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom

20120212whitney-houston-twitter

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Cause Awareness

News

Revenue

Bigger Circle of Trust

Disasters

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Cause Awareness

News

Revenue

Bigger Circle of Trust

Disasters Hurricane Sandy hitsunami

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml

91

Thursday May 30 2013

How Has SM Impacted Our Culture

Communication RevolutionGovernments

Customer Service

Cause Awareness

News

Revenue

Bigger Circle of Trust

Disasters Hurricane Sandy hitsunami

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml

91

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml

91

Thursday May 30 2013

Thursday May 30 2013

of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml

91

Thursday May 30 2013

of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml

91

Thursday May 30 2013

Social Media Is About PeopleMain Street USA

Thursday May 30 2013

Who is the

Social Media Consumer

Thursday May 30 2013

Thursday May 30 2013

Demographics

-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics

Thursday May 30 2013

Who is the

Social Media Consumer

Thursday May 30 2013

Thursday May 30 2013

Demographics

-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics

Thursday May 30 2013

Thursday May 30 2013

Demographics

-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics

Thursday May 30 2013

Demographics

-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics

Thursday May 30 2013

Demographics

-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics

Women outnumber men on social media

Thursday May 30 2013

Demographics

-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics

Women outnumber men on social media

Thursday May 30 2013

Demographics

-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics

Women outnumber men on social media

Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp

Thursday May 30 2013

Demographics

-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics

Women outnumber men on social media

Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp

Thursday May 30 2013

Demographics

-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics

Women outnumber men on social media

Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp

Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesThursday May 30 2013

What are people they using

Go where your tribe is

What works for you

What inspires your customers

Thursday May 30 2013

Reads Only Ebooks Loves Farmers

MarketsJack Russell

Terrier OwnerWanna-be World

Traveler

Drinks Wine Lots of Wine

Auntie

Diver KayakerBeacher

Sushi Snob Biz OwnerCommunity Cheerleader

Thursday May 30 2013

How are consumers using social media

source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social

Thursday May 30 2013

Reads Only Ebooks Loves Farmers

MarketsJack Russell

Terrier OwnerWanna-be World

Traveler

Drinks Wine Lots of Wine

Auntie

Diver KayakerBeacher

Sushi Snob Biz OwnerCommunity Cheerleader

Thursday May 30 2013

How are consumers using social media

source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social

Thursday May 30 2013

How are consumers using social media

source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social

Thursday May 30 2013

What do

customers want

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

In the loop new products amp services

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

In the loop new products amp services

Stand outcontribute to designs campaigns

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

In the loop new products amp services

Stand outcontribute to designs campaigns

Inspiration emotional responses

Thursday May 30 2013

How are

businesses using Social Media

Anddo users care

Thursday May 30 2013

What kinds of businesses are using social media

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Small business adoptingslowly

Medium business leading the wayslowly

Thursday May 30 2013

The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers

Wantrdquo Only 34 Have Actually Asked

Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

In the loop new products amp services

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

In the loop new products amp services

Stand outcontribute to designs campaigns

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

In the loop new products amp services

Stand outcontribute to designs campaigns

Inspiration emotional responses

Thursday May 30 2013

How are

businesses using Social Media

Anddo users care

Thursday May 30 2013

What kinds of businesses are using social media

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Small business adoptingslowly

Medium business leading the wayslowly

Thursday May 30 2013

The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers

Wantrdquo Only 34 Have Actually Asked

Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

In the loop new products amp services

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

In the loop new products amp services

Stand outcontribute to designs campaigns

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

In the loop new products amp services

Stand outcontribute to designs campaigns

Inspiration emotional responses

Thursday May 30 2013

How are

businesses using Social Media

Anddo users care

Thursday May 30 2013

What kinds of businesses are using social media

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Small business adoptingslowly

Medium business leading the wayslowly

Thursday May 30 2013

The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers

Wantrdquo Only 34 Have Actually Asked

Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

In the loop new products amp services

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

In the loop new products amp services

Stand outcontribute to designs campaigns

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

In the loop new products amp services

Stand outcontribute to designs campaigns

Inspiration emotional responses

Thursday May 30 2013

How are

businesses using Social Media

Anddo users care

Thursday May 30 2013

What kinds of businesses are using social media

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Small business adoptingslowly

Medium business leading the wayslowly

Thursday May 30 2013

The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers

Wantrdquo Only 34 Have Actually Asked

Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

In the loop new products amp services

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

In the loop new products amp services

Stand outcontribute to designs campaigns

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

In the loop new products amp services

Stand outcontribute to designs campaigns

Inspiration emotional responses

Thursday May 30 2013

How are

businesses using Social Media

Anddo users care

Thursday May 30 2013

What kinds of businesses are using social media

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Small business adoptingslowly

Medium business leading the wayslowly

Thursday May 30 2013

The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers

Wantrdquo Only 34 Have Actually Asked

Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

In the loop new products amp services

Stand outcontribute to designs campaigns

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

In the loop new products amp services

Stand outcontribute to designs campaigns

Inspiration emotional responses

Thursday May 30 2013

How are

businesses using Social Media

Anddo users care

Thursday May 30 2013

What kinds of businesses are using social media

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Small business adoptingslowly

Medium business leading the wayslowly

Thursday May 30 2013

The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers

Wantrdquo Only 34 Have Actually Asked

Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609

Thursday May 30 2013

What do

customers want

Customer service answers within 24 hours

To be special offers amp discounts experiences

Information reviews amp ranking

In the loop new products amp services

Stand outcontribute to designs campaigns

Inspiration emotional responses

Thursday May 30 2013

How are

businesses using Social Media

Anddo users care

Thursday May 30 2013

What kinds of businesses are using social media

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Small business adoptingslowly

Medium business leading the wayslowly

Thursday May 30 2013

The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers

Wantrdquo Only 34 Have Actually Asked

Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609

Thursday May 30 2013

How are

businesses using Social Media

Anddo users care

Thursday May 30 2013

What kinds of businesses are using social media

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Small business adoptingslowly

Medium business leading the wayslowly

Thursday May 30 2013

The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers

Wantrdquo Only 34 Have Actually Asked

Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609

Thursday May 30 2013

What kinds of businesses are using social media

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Small business adoptingslowly

Medium business leading the wayslowly

Thursday May 30 2013

The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers

Wantrdquo Only 34 Have Actually Asked

Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Small business adoptingslowly

Medium business leading the wayslowly

Thursday May 30 2013

The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers

Wantrdquo Only 34 Have Actually Asked

Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Small business adoptingslowly

Medium business leading the wayslowly

Thursday May 30 2013

The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers

Wantrdquo Only 34 Have Actually Asked

Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609

Thursday May 30 2013

What kinds of businesses are using social media

Fortune 500 adopting

Small business adoptingslowly

Medium business leading the wayslowly

Thursday May 30 2013

The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers

Wantrdquo Only 34 Have Actually Asked

Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609

Thursday May 30 2013

The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers

Wantrdquo Only 34 Have Actually Asked

Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609

Thursday May 30 2013

The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers

Wantrdquo Only 34 Have Actually Asked

Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609

Thursday May 30 2013

What DONrsquoT they like

Thursday May 30 2013

What DONrsquoT they like

Thursday May 30 2013

What DONrsquoT they like

Thursday May 30 2013

How Do We Do It Right

Everything You Need to Know About SM

You Learned in Kindergarten

Everything You Need To KnowYou Learned in

KindergartenThursday May 30 2013

Top Concerns for Business in Social Media

Evolving Legal Landscape

Evaluating Return on Investment

Data RetentionLiberation on Platforms

Culture Shift InternalExternal

CHANGE

Thursday May 30 2013

Bio Break

Image from httpengtechmagwordpresscomtagipod

Thursday May 30 2013

What DONrsquoT they like

Thursday May 30 2013

What DONrsquoT they like

Thursday May 30 2013

How Do We Do It Right

Everything You Need to Know About SM

You Learned in Kindergarten

Everything You Need To KnowYou Learned in

KindergartenThursday May 30 2013

Top Concerns for Business in Social Media

Evolving Legal Landscape

Evaluating Return on Investment

Data RetentionLiberation on Platforms

Culture Shift InternalExternal

CHANGE

Thursday May 30 2013

Bio Break

Image from httpengtechmagwordpresscomtagipod

Thursday May 30 2013

What DONrsquoT they like

Thursday May 30 2013

How Do We Do It Right

Everything You Need to Know About SM

You Learned in Kindergarten

Everything You Need To KnowYou Learned in

KindergartenThursday May 30 2013

Top Concerns for Business in Social Media

Evolving Legal Landscape

Evaluating Return on Investment

Data RetentionLiberation on Platforms

Culture Shift InternalExternal

CHANGE

Thursday May 30 2013

Bio Break

Image from httpengtechmagwordpresscomtagipod

Thursday May 30 2013

How Do We Do It Right

Everything You Need to Know About SM

You Learned in Kindergarten

Everything You Need To KnowYou Learned in

KindergartenThursday May 30 2013

Top Concerns for Business in Social Media

Evolving Legal Landscape

Evaluating Return on Investment

Data RetentionLiberation on Platforms

Culture Shift InternalExternal

CHANGE

Thursday May 30 2013

Bio Break

Image from httpengtechmagwordpresscomtagipod

Thursday May 30 2013

Top Concerns for Business in Social Media

Evolving Legal Landscape

Evaluating Return on Investment

Data RetentionLiberation on Platforms

Culture Shift InternalExternal

CHANGE

Thursday May 30 2013

Bio Break

Image from httpengtechmagwordpresscomtagipod

Thursday May 30 2013

Bio Break

Image from httpengtechmagwordpresscomtagipod

Thursday May 30 2013

The Platforms

Thursday May 30 2013

Whatrsquos Twitter

Thursday May 30 2013

Whatrsquos TwitterldquoMicrobloggingrdquo

Easy to connect with new peopleFast Moving

ldquoOpenrdquo ConnectionsTV

Live EventsNews

Thursday May 30 2013

Whatrsquos Twitter

Thursday May 30 2013

Whatrsquos TwitterldquoMicrobloggingrdquo

Easy to connect with new peopleFast Moving

ldquoOpenrdquo ConnectionsTV

Live EventsNews

Thursday May 30 2013

Whatrsquos TwitterldquoMicrobloggingrdquo

Easy to connect with new peopleFast Moving

ldquoOpenrdquo ConnectionsTV

Live EventsNews

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)

81 of Active Users Outside of USA Ad-based social network

Graph SearchEdgeRank

Thursday May 30 2013

What kinds of businesses are using social media

Thursday May 30 2013

What kinds of businesses are using social media

Businesses with Customers

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

What kinds of businesses are using social media

Businesses with Customers

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Location-Based TravelRetailLoyaltyCommunity

Thursday May 30 2013

Whatrsquos Pinterest104 Million Users

Digital Bulletin BoardImage Based

FashionArt

Travel

Thursday May 30 2013

Whatrsquos Pinterest104 Million Users

Digital Bulletin BoardImage Based

FashionArt

Travel

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Whatrsquos Google+

Thursday May 30 2013

Whatrsquos Google+100 Million Active Monthly Users

ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl

Power SearchUses Hashtags

On-Air Live amp Recorded Presentations Demonstrations

Plays with YouTubeCommunities

No ads

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Whatrsquos Google+

Thursday May 30 2013

Whatrsquos Google+100 Million Active Monthly Users

ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl

Power SearchUses Hashtags

On-Air Live amp Recorded Presentations Demonstrations

Plays with YouTubeCommunities

No ads

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Whatrsquos Google+

Thursday May 30 2013

Whatrsquos Google+100 Million Active Monthly Users

ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl

Power SearchUses Hashtags

On-Air Live amp Recorded Presentations Demonstrations

Plays with YouTubeCommunities

No ads

Thursday May 30 2013

Thursday May 30 2013

Whatrsquos Google+

Thursday May 30 2013

Whatrsquos Google+100 Million Active Monthly Users

ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl

Power SearchUses Hashtags

On-Air Live amp Recorded Presentations Demonstrations

Plays with YouTubeCommunities

No ads

Thursday May 30 2013

Whatrsquos Google+

Thursday May 30 2013

Whatrsquos Google+100 Million Active Monthly Users

ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl

Power SearchUses Hashtags

On-Air Live amp Recorded Presentations Demonstrations

Plays with YouTubeCommunities

No ads

Thursday May 30 2013

Whatrsquos Google+100 Million Active Monthly Users

ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl

Power SearchUses Hashtags

On-Air Live amp Recorded Presentations Demonstrations

Plays with YouTubeCommunities

No ads

Thursday May 30 2013

Google+ Circles and Profiles

Thursday May 30 2013

Google+ Circles and Profiles

Thursday May 30 2013

Google+ Circles and Profiles

Thursday May 30 2013

What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND

90 Million Users (January 2013 Inside Facebook)

EventsRestaurants

Thursday May 30 2013

Google+ Circles and Profiles

Thursday May 30 2013

Google+ Circles and Profiles

Thursday May 30 2013

What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND

90 Million Users (January 2013 Inside Facebook)

EventsRestaurants

Thursday May 30 2013

Google+ Circles and Profiles

Thursday May 30 2013

What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND

90 Million Users (January 2013 Inside Facebook)

EventsRestaurants

Thursday May 30 2013

What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND

90 Million Users (January 2013 Inside Facebook)

EventsRestaurants

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Two Social Media Certainties

Itrsquos Here to

StayItrsquos Going to

Change

Thursday May 30 2013

live demo

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Two Social Media Certainties

Itrsquos Here to

StayItrsquos Going to

Change

Thursday May 30 2013

live demo

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Two Social Media Certainties

Itrsquos Here to

StayItrsquos Going to

Change

Thursday May 30 2013

live demo

Thursday May 30 2013

Thursday May 30 2013

Thursday May 30 2013

Two Social Media Certainties

Itrsquos Here to

StayItrsquos Going to

Change

Thursday May 30 2013

live demo

Thursday May 30 2013

Thursday May 30 2013

Two Social Media Certainties

Itrsquos Here to

StayItrsquos Going to

Change

Thursday May 30 2013

live demo

Thursday May 30 2013

Two Social Media Certainties

Itrsquos Here to

StayItrsquos Going to

Change

Thursday May 30 2013

live demo

Thursday May 30 2013

live demo

Thursday May 30 2013