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Digital technology has made people more efficient than ever before. As a result, the industry needs to shift from a closed to an open business model in a big way. Victors & Spoils' John Winsorwill explain the guiding principles needed for agencies to thrive in an open and abundant world. Presenter: John Winsor, chief innovation officer, Havas and CEO, Victors & Spoils @jtwinsor
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Thriving in an open and abundant world.
“Companies built on static, immovable, uneditable systems will findthemselves in the dustbin of history.”
– Eric Von Hippel
Open systems are replacing closed systems throughout the economy.
The same thing is happening for agencies.
Air Anywhere
10 things we’re learning at Victors & Spoils.
1. Act like a start-up – Flat, Agile, Fast.
2. Help brands develop a new kind of relationship.
3. Move from managing by command and control, to inspire and support.
4. Build your own IP.
Agency Machine
5. Allow ideas to come from everywhere.
6. Do less with less.
#vstweetbrief
7. Create the right culture.
8. Have a purpose.
9. Focus on transformation not innovation.
10. Change the compensation model.