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Victors & Spoils at DIS: Rethinking the Agency Model

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Digital technology has made people more efficient than ever before. As a result, the industry needs to shift from a closed to an open business model in a big way. Victors & Spoils' John Winsorwill explain the guiding principles needed for agencies to thrive in an open and abundant world. Presenter: John Winsor, chief innovation officer, Havas and CEO, Victors & Spoils @jtwinsor

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Thriving in an open and abundant world.

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“Companies built on static, immovable, uneditable systems will findthemselves in the dustbin of history.”

– Eric Von Hippel

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Open systems are replacing closed systems throughout the economy.

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The same thing is happening for agencies.

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Air Anywhere

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10 things we’re learning at Victors & Spoils.

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1. Act like a start-up – Flat, Agile, Fast.

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2. Help brands develop a new kind of relationship.

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3. Move from managing by command and control, to inspire and support.

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4. Build your own IP.

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Agency Machine

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5. Allow ideas to come from everywhere.

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6. Do less with less.

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#vstweetbrief

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7. Create the right culture.

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8. Have a purpose.

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9. Focus on transformation not innovation.

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10. Change the compensation model.

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