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MARY KAY IMAGE
Independent Sales Director Cheryl Romero
• Projecting a positive and professional image and attitude
is key to your success in this business.
• You may be the only Mary Kay that someone ever meets
or knows.
• What your community, church and friends think of you…
they think of all of Mary Kay.
• It is an awesome honor and responsibility.
• *YOU* represent my Mary Kay business.
• *I* represent your Mary Kay business.
• You never have a 2nd chance to make a great first
impression.
FIRST IMPRESSIONS
• Mary Kay Image is an attitude.
• Mary Kay Image is a tradition and a legacy.
• Mary Kay Image is a code of ethics that we strive
to uphold by the words we say, the way we treat
others around us, and the way we present ourselves.
• One of the most important parts of your
professional “attire” is your SMILE and
POSITIVE ATTITUDE.
ATTITUDE
WHY SKIRTS AND DRESSES?
“One of the precious qualities God gave us is our femininity. I truly believe He made us feminine for a reason, and we should always strive to maintain our femininity…There’s no reason for a successful woman to behave like a man…Men respect a woman who retains her femininity and they respond more favorably to her if she presents an attractive appearance…When I stress dressing in an attractive, feminine way, I don’t mean wearing sexy clothing. A career woman should always dress in a business- like manner. I am, for example, adamantly opposed to women wearing slacks on the job…We are in the business of helping women look more feminine and beautiful, so we feel very strongly that our Beauty Consultants should dress accordingly…”
MARY KAY’S LEGACY
“…We suggest they always wear dresses or [skirted]
suits to skin care classes, and we also emphasize
well-groomed hair and nails. After all, can you
imagine a woman with her hair up in curlers,
wearing jeans, calling herself a Beauty Consultant –
and trying to tell other women what they should be
doing to look good? Those women would have to
think, “What in the world can she possibly tell me
about looking beautiful?” We want our Beauty
Consultants to be the kind of women other women
want to emulate. We’re selling femininity, so our
dress has to be ultra-feminine.”
Mary Kay Ash – Miracles Happen
MARY KAY’S LEGACY
• Mary Kay never held back when she talked about
principles, image, and traditions…and I believe
her standards still hold true.
• Senior NSD Emeritus Pat Danforth:
“Yes, I know ‘fashion & trends’ change, but good
taste doesn’t.”
“It is much easier to do (wear) the right thing
than to try to explain why you didn’t.”
“If you have to ask the question, then you
probably already know the answer.”
MARY KAY’S LEGACY
• The environment of Mary Kay is soooo very different
than corporate America.
• When the rest of America was burning their bras,
Mary Kay was saying ‘dress like a lady’.
• When the rest of America was saying dress like
a man to “make it” in business, Mary Kay was
saying ‘dress like a lady’…and STILL “make it”
in business.
• Senior NSD Emeritus Pat Danforth
“A male friend of mine once said, “a woman in
slacks is still a woman, but a woman in a skirt is
perceived as a lady.”
MARY KAY’S LEGACY
STUDIES FROM “THE OUTSIDE”
At the University of Hertfordshire in Hatfield, England, 300 people were shown images of women in navy pantsuits and skirts, their faces blurred, and asked to rate them on five criteria: confidence, success, trustworthiness, salary and flexibility. The volunteers were only given a few seconds, but if a "snap judgment" is meaningful -- and research says it is -- skirts are the better choice if women want to impress their co-workers…
The study's conclusion could be seen as regressive, as women who wear more ladylike, leg-flashing clothing are favored over women who choose to break down those norms. On the other hand…it shows that women can dress in a feminine manner and achieve workplace respect. This supposedly contradicts past research that says that women should dress more like men to be successful in a traditionally male domain.
WOMEN IN THE WORKPLACE
THE HAIRSTYLE YOU NEED
• The first thing to focus on is your hairstyle because it is
visible every day and is a subtle indication of your integrity. .
Believe it or not, subliminally, your hairstyle speaks
volumes about your trustworthiness and integrity to your
clients.
KEEP YOUR JACKET ON
• The next most important thing a female professional can
do for her image is make sure that she is wearing a jacket…
in order to project authority and competence.
The importance of a woman’s image in the workplace. Legalink Magazine
WOMEN IN THE WORKPLACE
UP THE CAREER LADDER, LIPSTICK IN HAND
• Wearing makeup increases people’s perceptions of a woman’s likability, her competence and (provided she does not overdo it) her trustworthiness, according to a new study.
• Dr. Vickery, whose Ph.D. is in chemistry, added that cosmetics “can significantly change how people see you, how smart people think you are on first impression, or how warm and approachable, and that look is completely within a woman’s control.”
Up the career ladder, lipstick in hand. New York Times
• A study in the American Economic Review said women who wear make-up can earn more than 30 percent more in pay than non makeup wearing workers.
WOMEN IN THE WORKPLACE
MARY KAY IMAGE: DEFINITIONS
• Skirt/dress, blazer/jacket, hosiery, and closed-toed or
peep-toed shoes are suggested.
• Skirts/dresses should be business fit and length.
• Avoid tank tops, halters, and low-cut blouses.
Even though it is warm during the summer, tank tops
and halters do not look professional.
• You don't need a huge wardrobe. I highly recommend
becoming a member of the “black and white” club...
you can get a white blouse and black skirt and wear it to
everything.. You can find some great clothes that are very
affordable. You will then be ready to add your HOT new
Red Jacket to your outfit!
MARY KAY
EVENT ATTIRE
• Wear Mary Kay professional attire (with hosiery!)
to all Company Events (Seminar and Career
Conference) and City-Wide Guest Events and
Workshops.
• Hosiery is highly recommended for success
meetings in order to maintain your professional
image…especially in front of your attending guests.
• If you choose to not wear hosiery during the
summer, please no sandals or flip flops, and don’t
forget pedicured toes and great, subtly-tanned legs.
• When in doubt, always opt for hosiery.
• Always wear hosiery with Director Suit/Red Jacket.
MARY KAY
EVENT ATTIRE (CONT.)
• Skirts and dresses are always the professional look when working your Mary Kay business: sales appointments, deliveries, interviews, Mary Kay functions.
• For your Mary Kay daily business attire, hosiery is optional.
• All travel to and from Mary Kay events (plane or car) should also be in skirted attire.
• Pants, shorts or slacks are not appropriate unless specified for a casual or rustic event by your Independent Sales Director or Independent National Sales Director.
MARY KAY
DAILY BUSINESS ATTIRE
• Mary Kay asked that alcohol not be served or
consumed at any Mary Kay Party or Event.
• The Mary Kay Independent Beauty Consultant
should not offer wine or other forms of alcohol
to guests at her parties or events.
• If a hostess chooses to serve wine to her own
guests, we ask that she waits until the presentation
is complete.
• You should not accept any alcohol offered to
you by the hostess. You are working - so tell her
so - and kindly decline.
• Always better to encourage your hostess to offer
non-alcoholic options after her party instead.
ALCOHOL AT PARTIES & EVENTS
LET’S HAVE SOME FUN!
WHO WORE IT BEST?
TO HER UNIT MEETING?
TO HER UNIT MEETING?
TO HER UNIT MEETING?
TO HER SKIN CARE CLASS?
TO HER SKIN CARE CLASS?
TO A CAREER PRESENTATION?
AT A BALL GAME
TO MEET OTHER WOMEN?
THE BUSY WOMAN
TO MEET OTHER WOMEN?
RUNNING ERRANDS
TO MEET OTHER WOMEN?
RUNNING ERRANDS
TO MEET OTHER WOMEN?
Available on MK Connections
New Independent National
Sales Director Kristin Sharpe
Seminar 2014 Speech
The Beauty Coat and PARTIES
https://vimeo.com/102642466
THE BEAUTY COAT
