1. Whos an amateur and whos a pro?

2. And, who gets to decide, anyway? 3. Welcome to the collaborative economy. 4. The average power drill is used for 13 minutes in its lifetime. 5. The average car sits idle 95% of the time. 6. The average Airbnb user in NYC earns $21,000 a year. 7. Companies built on static, immovable, uneditable systems will find themselves in the dustbin of history. Eric Von Hippel 8. The same rules apply to the advertising industry. 9. Creativity now comes from everywhere. The only real question is how do you deliver it? 10. No matter who you are most of the smartest people work for someone else Bill Joy 11. WHO WE WORK WITH 12. Three things were thinking about at V&S. 13. 1. Were an experiment. 14. 2. We dont have all the answers. 15. 3. Why not is more powerful than Why. 16. Its only advertising, nobodys going to die. 17. thank you.