Using Social Media to Market Your LibraryBeth DuttlingerDirectorLillie M. Evans Library Districtbethd@lmelibrary.org

Outline

•Media overview•Planning•Technologies

Media

Why Social Media and Libraries?

What is social media?

http://www.nationalserviceresources.org/what-is-social-media

Now what? Plan!

Establish goals

Know your audience

Craft your message

Choosing the Tool

Commit

Social Media Policy

Big 4 Social Media Tools

Plus

•Blogs•Wikis

Plan Tools

•Guide on Tech Tool•Post Regularly•Topics

iGoogle