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The world is changing quickly in Higher Education Advancement are you ready for tomorrow/today? The evolution of development and alumni relations is a collaborative 50/50 partnership that allows us to focus on the right prospects while engaging the base of our institutions. Data is a driving factor of tomorrow but collecting it alone and studying it is no longer enough. We have to understand it and make sure we can act upon the information. "We don't need to throw the party, we just have to be at the party."
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Services(data/tech/mkt.)
DevelopmentAlumni
Alumni Model Development Model
Current Challenges The Future
vs.
Friendraiser Fundraiser
The Current Challenge
The Future
80/20 Rule
MSU Gift Pyramid
Donor Count Dollars0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
50 to 100 Million
25 to 50 Million
10 to 25 Million
5 to 10 Million
1 to 5 Million
100K to 1 Million
< 100K
In The Campaign for MSU, less than 1% of donors gave 83% of dollars
The Campaign for MSU ran from 2002-2007
83% of all fundraising $$$ came from less than 1% of our donors.
Invest Your Resources Wisely
Who Is It
OwnerAcross the multiple affinity subcategories, these individuals identify as our strongest advocates, benefactors, MSUAA member, volunteers leaders and event attendees. These individuals remain connected in a variety of ways and are vested in MSU’s mission and show a strong inclination towards providing on going support for initiatives.‐
ParticipantAcross the multiple affinity subcategories, these individuals engage consistently and above the norm, provide ongoing support and involvement in MSUAA, events and volunteer opportunities. These individuals are positioned well to assume leadership and investments based on capacity.
InterestedAcross the multiple affinity subcategories, these individuals exhibit the behavioral norm of the MSU engagement pool.
CuriousAcross the multiple affinity subcategories, these individuals are below the norm and passively stay connected and show sporadic engagement tendencies.
AwareAcross the multiple affinity subcategories, these individuals currently have very limited or no real engagement with MSU.
Affinity Scoring Model Definitions
Prospect | Volunteer | Giving | Events/Activities | Bio | Alumni Memberships
Building Powerful Engines:Efficiently Deploying Staff# of Total Prospects*Michigan: 59,946
Chicago: 2,048New York: 1,535Wash. DC: 1,271Los Angeles: 1,050San Francisco: 897Phoenix: 612Boston: 589Atlanta: 450Philadelphia: 425Cleveland: 402Minneapolis: 366Denver: 349Dallas: 319Indianapolis: 296Houston: 280Seattle: 276San Diego: 268West Palm: 221
*Total Prospects = (Rated Prospects) + (Look-Alikes) +(Total Prospects Over Age 50) + (Donors with $10,000 in Lifetime Giving)
B. ParoliniC. ArmstrongC. Schneider
K. ForeJ. NewcomC. Schneider
K. GrayLaura PeekL. Wilton
J. GeorgeD. Gast, Gift PlanningC. Denison
D. OstromD. ChegwiddenP. Trudell
Building Powerful Engines:Efficiently Deploying Staff
# of Total ProspectsDetroit: 24,731Lansing: 23,802Grand Rapids: 6,815Kalamazoo: 1,450Jackson: 1,379Saginaw: 1,155Benton Harbor: 614
*Total Prospects = (Rated Prospects) + (Look-Alikes) +(Total Prospects Over Age 50) + (Donors with $10,000 in Lifetime Giving)
A. JamesJ. OrtegaC. Denison
S. StotenburTBDL. Wilton
P. SerwaD. MattickM. McGuireN. IzzatT. RaymentP. Trudell
We learned to collect data…
We figured out what matters!
“We don't have to throw the party, we just have to be at the party.”
Fred Weiss’85 English (Cum laude)President of iModulesLifetime Giving: $500KLast Gift to: MSU Student Food BankProspect Rating: 3Affinity Score: P
Susan Scholes‘90 Journo/Business Comm.VP of Marketing at iModulesLifetime Giving: $0Last Gift to: Prospect Rating: Affinity Score: A
