The Technologies That Have Been Introduced in Recent Years at the Levels of Production, Distribution and Marketing By Eloise

Barrett

Digital Distribution Digital distribution is the delivery or distribution of media content such

as audio, video, software and console/video games.

The term is generally used to describe distribution over an online delivery medium, such as the internet, thus bypassing physical distribution methods, such as paper, compact discs, and VHS.

Digital CinemasDigital cinema means the transmission and delivery of films to cinemas electronically, where the image is stored in a computer server and projected onto the cinema screens.

Advantages of digital cinema include the fact that digital technology can store, transmit and retrieve a huge amount of data and the quality of the film stays the same as it was recorded.

Digital cinema affects the three stages of film-making:

• Production- how the film is made • Distribution- how the film gets from the company to the cinema • Exhibition- how the cinema shows the film

Production

▪ Film quality▪ HD-Cam are much cheaper then standard film cameras▪ Tapes can be re-used ▪ Footage can viewed immediately on set▪ Production time is cut and so are costs

Distribution

Film prints are very expensive ($1500-$3000 per print) Expensive to ship heavy reels of film Digital Sent via broadband Transmitted via satellite

Advantages

Exhibition

A good analogue film projector produces a clear, crisp vibrant image but every time the print is projected the film is damaged

High quality image and sound Low cost home exhibition Bluray HD Television

PIRACY-much easier to make illegal copies With much cheaper home technology - will people still bother to visit

cinemas?

Disadvantages