THE ROLE OF MASS MEDIA

THE ROLE OF MASS MEDIA

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ROWENA L. FLORES, MAEd –Math

MERAFE A. EBREO, MAEd- AdS

•To know the roles of mass media.•To avoid the negative impact of media on education and transform or change them into positive impact so that media can inform, educate, entertain and persuade people in a more responsible manner.

•To know the roles of mass media.•To avoid the negative impact of media on education and transform or change them into positive impact so that media can inform, educate, entertain and persuade people in a more responsible manner.

ObjectivesObjectives

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- comprises the institutions and techniques by which specialized groups employ technological devices like Press, Radio, Television, Computer, films, Internet etc. to disseminate knowledge: to large heterogeneous as well as widely dispersed audience - are tools for the transfer of information, concepts, and ideas to both general and specific audiences

- comprises the institutions and techniques by which specialized groups employ technological devices like Press, Radio, Television, Computer, films, Internet etc. to disseminate knowledge: to large heterogeneous as well as widely dispersed audience - are tools for the transfer of information, concepts, and ideas to both general and specific audiences

MASS MEDIAMASS MEDIA

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FUNCTIONS OF MASS MEDIA

FUNCTIONS OF MASS MEDIA

To entertainTo entertain

To inform To inform

To educate To educate

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Mass Media has been universally characterized by four attributes;

these are:

Mass Media has been universally characterized by four attributes;

these are:

Low costLow cost

Broad appeal Broad appeal Speed Speed

AvailabilityAvailability

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TYPES OF MASS MEDIA

TYPES OF MASS MEDIA

Interactive mediaInteractive media

Print mediaPrint media

Electronic media Electronic media

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Impact of Print media in Education

Impact of Print media in Education

• Fr. Francis Arackal said, “Newspapers are common man’s university”.

• It is the oldest media forms that include books, newspapers, magazines, journals, newsletters, and other printed material.

• Fr. Francis Arackal said, “Newspapers are common man’s university”.

• It is the oldest media forms that include books, newspapers, magazines, journals, newsletters, and other printed material.

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Impact of Electronic Media in EducationImpact of Electronic Media in Education

TelevisionTelevision• Television can be a powerful

teacher.

• Television programme stimulate visits to the zoo, libraries, bookstores, museums and other active recreational settings, and educational videos can certainly serve as powerful teaching devices

• Television can be a powerful teacher.

• Television programme stimulate visits to the zoo, libraries, bookstores, museums and other active recreational settings, and educational videos can certainly serve as powerful teaching devices

RadioRadio• Radio is a powerful mass medium

used in education for disseminating information, imparting instruction and giving entertainment.

• Radio has the power to bring the world to the classroom, and programme could be presented as textbooks on the air.

• Radio is a powerful mass medium used in education for disseminating information, imparting instruction and giving entertainment.

• Radio has the power to bring the world to the classroom, and programme could be presented as textbooks on the air.

Mobile Devices Mobile Devices The advent of mobile devices have changed the learning methods of students. Students store all their notes in mobiles and study from it because it’s easy and convenient.

The advent of mobile devices have changed the learning methods of students. Students store all their notes in mobiles and study from it because it’s easy and convenient. BackBack

Impact of Internet in Education

Impact of Internet in Education

• The Internet has a significant potential for providing children and youth with access to educational information, and can be compared with a huge home library.

• Regardless of gender, race, age, geographic location, language or any disability, internet gives an equal chance to all to progress in the field of education

• The Internet has a significant potential for providing children and youth with access to educational information, and can be compared with a huge home library.

• Regardless of gender, race, age, geographic location, language or any disability, internet gives an equal chance to all to progress in the field of education

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store information until it is needed or wanted.

distribute it over distances to reach the student wherever he happens to be, instead of bringing him to the teacher.

present the information to the student through various senses and in many modes.

give the student the opportunity to reach the material and respond in many ways

store information until it is needed or wanted.

distribute it over distances to reach the student wherever he happens to be, instead of bringing him to the teacher.

present the information to the student through various senses and in many modes.

give the student the opportunity to reach the material and respond in many ways

ROLES IN EDUCATIONROLES IN EDUCATION

• transmit messages to receiver.

• not only inform but persuade.

• used for entertainment and commercial as well as non commercial.

• Without mass media there would be no social, economic and political system.

• reach large number of people such as television, newspaper, radio, cinema etc.

• transmit messages to receiver.

• not only inform but persuade.

• used for entertainment and commercial as well as non commercial.

• Without mass media there would be no social, economic and political system.

• reach large number of people such as television, newspaper, radio, cinema etc.

ROLES IN EDUCATIONROLES IN EDUCATION

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IMPACT OF MEDIA IN EDUCATIONIMPACT OF MEDIA IN EDUCATION

Positive ImpactPositive Impact• Enhanced education• There are two major

approaches to using media and technology in schools. First, students can learn “from” media and technology, and second, they can learn “with” media and technology

• Enhanced education• There are two major

approaches to using media and technology in schools. First, students can learn “from” media and technology, and second, they can learn “with” media and technology

Negative ImpactNegative Impact• makes student dull and lazy• No in-depth learning and proper

research• encourages mass learning without

quality learning• Teachers/students have become

duplicators of Wikipedia• media has become their guru,

master and teacher.• It poisons the learners with various

unethical or indecent contents in print or video forms.

• There is a connection between excessive Internet use and depression, drug abuse, isolation, and suicide.

• makes student dull and lazy• No in-depth learning and proper

research• encourages mass learning without

quality learning• Teachers/students have become

duplicators of Wikipedia• media has become their guru,

master and teacher.• It poisons the learners with various

unethical or indecent contents in print or video forms.

• There is a connection between excessive Internet use and depression, drug abuse, isolation, and suicide. 13BackBack

-Media is a gift to education which in turn is a blessing to humanity.

-Media is a gift to education which in turn is a blessing to humanity.

CONCLUSION CONCLUSION

Nelson Mandela said, “Education is the most powerful weapon which you can use to change the world.”

Nelson Mandela said, “Education is the most powerful weapon which you can use to change the world.”

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BooksSyed, M. H. (2006). Mass Media and Journalism. New Delhi: Anmol Publication Pvt. Ltd.Muniruddin. (2005). Impact of Journalism. New Delhi: Anmol Publication Pvt. Ltd. McLuhan, Marshall and Fiore, Quentin. (2001). The Medium is The Massage. USA: Gingko Press, Inc.ArticlesReeves, Thomas C. (1998). The Impact of Media and Technology in Schools. U.S: The University of Georgia. Weerasinghe, Thiranjala. (2009). “Don’t be a bookworm”. Bangalore: Deccan Herald Education. Internethttp://www.goodreads.com/quotes/tag/education (accessed on 20/1/2014).http://www.catholic.org/hf/faith/story.php?id=54009 (accessed on 20/1/2014).http://www.theverge.com/2014/1/23/5337508/pope-francis-says-the-internet-is-a-gift-from-god (accessed on 2/2/2014).http://www.studymode.com/essays/The-Role-Of-Media-In-The-717416.html?topic(accessed on 2/2/2014). http://www.studymode.com/essays/Role-Of-Media-In-School-Children-955317.html?topic (accessed on 2/2/2014).http://www.preservearticles.com/201105056299/meaning-and-definition-and-concept-of-education.html (accessed on 4/2/2014).http://www.aiaer.net/ejournal/vol19107/8.htm (accessed on 4/2/2014).http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2792691/ (accessed on 4/2/2014).http://www.bqwireless.com/impact-of-internet-on-education.html (accessed on 4/2/2014).

BooksSyed, M. H. (2006). Mass Media and Journalism. New Delhi: Anmol Publication Pvt. Ltd.Muniruddin. (2005). Impact of Journalism. New Delhi: Anmol Publication Pvt. Ltd. McLuhan, Marshall and Fiore, Quentin. (2001). The Medium is The Massage. USA: Gingko Press, Inc.ArticlesReeves, Thomas C. (1998). The Impact of Media and Technology in Schools. U.S: The University of Georgia. Weerasinghe, Thiranjala. (2009). “Don’t be a bookworm”. Bangalore: Deccan Herald Education. Internethttp://www.goodreads.com/quotes/tag/education (accessed on 20/1/2014).http://www.catholic.org/hf/faith/story.php?id=54009 (accessed on 20/1/2014).http://www.theverge.com/2014/1/23/5337508/pope-francis-says-the-internet-is-a-gift-from-god (accessed on 2/2/2014).http://www.studymode.com/essays/The-Role-Of-Media-In-The-717416.html?topic(accessed on 2/2/2014). http://www.studymode.com/essays/Role-Of-Media-In-School-Children-955317.html?topic (accessed on 2/2/2014).http://www.preservearticles.com/201105056299/meaning-and-definition-and-concept-of-education.html (accessed on 4/2/2014).http://www.aiaer.net/ejournal/vol19107/8.htm (accessed on 4/2/2014).http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2792691/ (accessed on 4/2/2014).http://www.bqwireless.com/impact-of-internet-on-education.html (accessed on 4/2/2014).

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