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@juntajoe The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute Co-Author, Get Content Get Customers and Managing Content Marketing

The Content Revolution: Content Strategies for Book Marketers

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Digital Book Marketing Summit presentation from Joe Pulizzi from the Content Marketing Institute on how to use content marketing strategies to be found and grow your book or platform sales.

Citation preview

Page 1: The Content Revolution: Content Strategies for Book Marketers

juntajoe

The Content RevolutionTake the Information Lead in Your Industry and Sell

Whatever You Want

Joe Pulizzi (juntajoe)Founder Content Marketing InstituteCo-Author Get Content Get Customers and Managing Content Marketing

juntajoe

To help transform marketers into publishers Less renting more owning

EVENTS MEDIA CONSULTING

Sept 4-6 2012Columbus OH

juntajoe

Todayrsquos Agenda

bull The Latest Research on Whatrsquos Happening in Content Marketing

bull Real-World Content Examples and Tips to be Discovered

bull From $0 to Multi-Million in Salesbull QampA

juntajoe

juntajoe

Publishing

bull Publishing is the the activity of making information available for public view

bull The stakes have been raised

httpenwikipediaorgwikiPublisher

juntajoe

Barriers to Entry are Gone

bull Content Acceptancebull Talentbull Technology

juntajoe

Searching for Information

GoogleZeroMomentofTruthcom

juntajoe

Content Marketing

juntajoe

Marketers as PublishersOwning the media not Renting the media

Attract andor retain customers by creating curating valuable and compelling content on a

consistent basis to maintain or change a behavior

Content Marketing ishellip

juntajoeThe DifferenceMarketers PublishersMedia

juntajoeThe DifferenceMarketers PublishersMedia

juntajoe

Search Engine Optimization

LeadGeneration

Social Media

STORYTELLING

juntajoe

juntajoe

Easierhellipyet Harder

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 2: The Content Revolution: Content Strategies for Book Marketers

juntajoe

To help transform marketers into publishers Less renting more owning

EVENTS MEDIA CONSULTING

Sept 4-6 2012Columbus OH

juntajoe

Todayrsquos Agenda

bull The Latest Research on Whatrsquos Happening in Content Marketing

bull Real-World Content Examples and Tips to be Discovered

bull From $0 to Multi-Million in Salesbull QampA

juntajoe

juntajoe

Publishing

bull Publishing is the the activity of making information available for public view

bull The stakes have been raised

httpenwikipediaorgwikiPublisher

juntajoe

Barriers to Entry are Gone

bull Content Acceptancebull Talentbull Technology

juntajoe

Searching for Information

GoogleZeroMomentofTruthcom

juntajoe

Content Marketing

juntajoe

Marketers as PublishersOwning the media not Renting the media

Attract andor retain customers by creating curating valuable and compelling content on a

consistent basis to maintain or change a behavior

Content Marketing ishellip

juntajoeThe DifferenceMarketers PublishersMedia

juntajoeThe DifferenceMarketers PublishersMedia

juntajoe

Search Engine Optimization

LeadGeneration

Social Media

STORYTELLING

juntajoe

juntajoe

Easierhellipyet Harder

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 3: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Todayrsquos Agenda

bull The Latest Research on Whatrsquos Happening in Content Marketing

bull Real-World Content Examples and Tips to be Discovered

bull From $0 to Multi-Million in Salesbull QampA

juntajoe

juntajoe

Publishing

bull Publishing is the the activity of making information available for public view

bull The stakes have been raised

httpenwikipediaorgwikiPublisher

juntajoe

Barriers to Entry are Gone

bull Content Acceptancebull Talentbull Technology

juntajoe

Searching for Information

GoogleZeroMomentofTruthcom

juntajoe

Content Marketing

juntajoe

Marketers as PublishersOwning the media not Renting the media

Attract andor retain customers by creating curating valuable and compelling content on a

consistent basis to maintain or change a behavior

Content Marketing ishellip

juntajoeThe DifferenceMarketers PublishersMedia

juntajoeThe DifferenceMarketers PublishersMedia

juntajoe

Search Engine Optimization

LeadGeneration

Social Media

STORYTELLING

juntajoe

juntajoe

Easierhellipyet Harder

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 4: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

Publishing

bull Publishing is the the activity of making information available for public view

bull The stakes have been raised

httpenwikipediaorgwikiPublisher

juntajoe

Barriers to Entry are Gone

bull Content Acceptancebull Talentbull Technology

juntajoe

Searching for Information

GoogleZeroMomentofTruthcom

juntajoe

Content Marketing

juntajoe

Marketers as PublishersOwning the media not Renting the media

Attract andor retain customers by creating curating valuable and compelling content on a

consistent basis to maintain or change a behavior

Content Marketing ishellip

juntajoeThe DifferenceMarketers PublishersMedia

juntajoeThe DifferenceMarketers PublishersMedia

juntajoe

Search Engine Optimization

LeadGeneration

Social Media

STORYTELLING

juntajoe

juntajoe

Easierhellipyet Harder

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 5: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Publishing

bull Publishing is the the activity of making information available for public view

bull The stakes have been raised

httpenwikipediaorgwikiPublisher

juntajoe

Barriers to Entry are Gone

bull Content Acceptancebull Talentbull Technology

juntajoe

Searching for Information

GoogleZeroMomentofTruthcom

juntajoe

Content Marketing

juntajoe

Marketers as PublishersOwning the media not Renting the media

Attract andor retain customers by creating curating valuable and compelling content on a

consistent basis to maintain or change a behavior

Content Marketing ishellip

juntajoeThe DifferenceMarketers PublishersMedia

juntajoeThe DifferenceMarketers PublishersMedia

juntajoe

Search Engine Optimization

LeadGeneration

Social Media

STORYTELLING

juntajoe

juntajoe

Easierhellipyet Harder

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 6: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Barriers to Entry are Gone

bull Content Acceptancebull Talentbull Technology

juntajoe

Searching for Information

GoogleZeroMomentofTruthcom

juntajoe

Content Marketing

juntajoe

Marketers as PublishersOwning the media not Renting the media

Attract andor retain customers by creating curating valuable and compelling content on a

consistent basis to maintain or change a behavior

Content Marketing ishellip

juntajoeThe DifferenceMarketers PublishersMedia

juntajoeThe DifferenceMarketers PublishersMedia

juntajoe

Search Engine Optimization

LeadGeneration

Social Media

STORYTELLING

juntajoe

juntajoe

Easierhellipyet Harder

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 7: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Searching for Information

GoogleZeroMomentofTruthcom

juntajoe

Content Marketing

juntajoe

Marketers as PublishersOwning the media not Renting the media

Attract andor retain customers by creating curating valuable and compelling content on a

consistent basis to maintain or change a behavior

Content Marketing ishellip

juntajoeThe DifferenceMarketers PublishersMedia

juntajoeThe DifferenceMarketers PublishersMedia

juntajoe

Search Engine Optimization

LeadGeneration

Social Media

STORYTELLING

juntajoe

juntajoe

Easierhellipyet Harder

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 8: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Content Marketing

juntajoe

Marketers as PublishersOwning the media not Renting the media

Attract andor retain customers by creating curating valuable and compelling content on a

consistent basis to maintain or change a behavior

Content Marketing ishellip

juntajoeThe DifferenceMarketers PublishersMedia

juntajoeThe DifferenceMarketers PublishersMedia

juntajoe

Search Engine Optimization

LeadGeneration

Social Media

STORYTELLING

juntajoe

juntajoe

Easierhellipyet Harder

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 9: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Marketers as PublishersOwning the media not Renting the media

Attract andor retain customers by creating curating valuable and compelling content on a

consistent basis to maintain or change a behavior

Content Marketing ishellip

juntajoeThe DifferenceMarketers PublishersMedia

juntajoeThe DifferenceMarketers PublishersMedia

juntajoe

Search Engine Optimization

LeadGeneration

Social Media

STORYTELLING

juntajoe

juntajoe

Easierhellipyet Harder

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 10: The Content Revolution: Content Strategies for Book Marketers

juntajoeThe DifferenceMarketers PublishersMedia

juntajoeThe DifferenceMarketers PublishersMedia

juntajoe

Search Engine Optimization

LeadGeneration

Social Media

STORYTELLING

juntajoe

juntajoe

Easierhellipyet Harder

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 11: The Content Revolution: Content Strategies for Book Marketers

juntajoeThe DifferenceMarketers PublishersMedia

juntajoe

Search Engine Optimization

LeadGeneration

Social Media

STORYTELLING

juntajoe

juntajoe

Easierhellipyet Harder

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 12: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Search Engine Optimization

LeadGeneration

Social Media

STORYTELLING

juntajoe

juntajoe

Easierhellipyet Harder

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 13: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

Easierhellipyet Harder

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 14: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Easierhellipyet Harder

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 15: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 16: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 17: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

juntajoe

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 18: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 19: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 20: The Content Revolution: Content Strategies for Book Marketers

juntajoe

60

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 21: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Shutterstock

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 22: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Shutterstock

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 23: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 24: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Real-World Examples and Ideas of

Content Marketing in Action

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 25: The Content Revolution: Content Strategies for Book Marketers

juntajoe

The Niche Content Mission amp Platform

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 26: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 27: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 28: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 29: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Get SUPER NICHEbull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 30: The Content Revolution: Content Strategies for Book Marketers

juntajoe

bull Pets

bull Issues pertaining to pet owners who like to travel with their dogs

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 31: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Define the Term and Flood with Great Content

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 32: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 33: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 34: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 35: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 36: The Content Revolution: Content Strategies for Book Marketers

juntajoe

10 to 1 contenthellipreimagine

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 37: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Story Conceptbull Main Deliverablebull Possible Ways to Break it Up ndash ldquo10 to 1rdquobull Think ldquobeforerdquo and ldquoafterrdquo ndash What can the

content becomendash Headlinendash Keyword Focusndash Action

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 38: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 39: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Pre-Activation

Distribution

Re-Imagine

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 40: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Pre-Activation

Distribution

Re-ImagineGoogle is Changing

Everything (SOCIAL)

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 41: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 42: The Content Revolution: Content Strategies for Book Marketers

juntajoe

- Author Presentations- Book Teasers- Series of Chapters- Contributor Spotlights- Embed Links

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 43: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 44: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Dominating a Category with Content Marketing

and Social Media

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 45: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 46: The Content Revolution: Content Strategies for Book Marketers

juntajoe

FINDING Customersrsquo Pain PointsKEYWORDANALYSIS

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 47: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Google External Tool

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 48: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 49: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 50: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 51: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 52: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Content for Key Questions

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 53: The Content Revolution: Content Strategies for Book Marketers

juntajoe

bull Over 200 blogs Over 150 Webinars

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 54: The Content Revolution: Content Strategies for Book Marketers

juntajoe

The Book

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 55: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 56: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 57: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Social Media 4-1-1

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 58: The Content Revolution: Content Strategies for Book Marketers

juntajoe

hashtag

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 59: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 60: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
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  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 61: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
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  • Slide 22
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  • Slide 26
  • Slide 27
  • Slide 28
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  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
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  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 62: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
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  • Slide 24
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  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
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  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 63: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 64: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 65: The Content Revolution: Content Strategies for Book Marketers

juntajoe

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 66: The Content Revolution: Content Strategies for Book Marketers

juntajoe

THE LAST SLIDETHINKING LIKE A PUBLISHER

bull Whatever you want to sell books or events or anything elsendash Choose a niche you can become the leading

expert in the world atndash Develop AND share the best multi-channel

content on the planetndash Remove YOU from the story as much as

possiblehellipit will travel farther

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA
Page 67: The Content Revolution: Content Strategies for Book Marketers

juntajoe

Joe Pulizzijoecontentinstitutecom bull juntajoe on Twitter

QampA

September 4 ndash 6 2012 ndash Columbus Ohio

CODE ldquoJUNTAJOErdquo TO SAVE $100

  • The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want
  • PowerPoint Presentation
  • Todayrsquos Agenda
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Publishing
  • Barriers to Entry are Gone
  • Searching for Information
  • Slide 11
  • Slide 12
  • The Difference
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Get SUPER NICHE
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Story Concept
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Google External Tool
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Content for Key Questions
  • Slide 56
  • The Book
  • Slide 58
  • Slide 59
  • Slide 60
  • hashtag
  • Slide 62
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • THE LAST SLIDE THINKING LIKE A PUBLISHER
  • QampA

18 Content Writing Tips for Content Marketers

18 Content Writing Tips for Content Marketers

Marketing
Effective Content Marketing Using Influencer Intelligence€¦ · use content marketing as part of their marketing plans – 9 out of 10 B2B marketers use content marketing – Marketers

Effective Content Marketing Using Influencer Intelligence€¦ · use content marketing as part of their marketing plans – 9 out of 10 B2B marketers use content marketing – Marketers

Documents
LinkedIn Sponsored Updates for Content Marketers

LinkedIn Sponsored Updates for Content Marketers

Marketing
Why Content Marketers Should Emulate Wilt Chamberlain

Why Content Marketers Should Emulate Wilt Chamberlain

Marketing
Why Savvy Marketers Use Visual Content?

Why Savvy Marketers Use Visual Content?

Design
[Infographic] 5 Most Influential Content Marketers

[Infographic] 5 Most Influential Content Marketers

Social Media
The New Media Revolution: Tips for Marketers Coping With a World Where Messages Don\'t Matter

The New Media Revolution: Tips for Marketers Coping With a World Where Messages Don\'t Matter

Business
50 Most Influential Content Marketers

50 Most Influential Content Marketers

Business
The Content: Marketers Guide to Lead Generation

The Content: Marketers Guide to Lead Generation

Data & Analytics
50 traffic tips for content marketers

50 traffic tips for content marketers

Business
Data visualization checklist for content marketers

Data visualization checklist for content marketers

Marketing
Back to School Basics for Content Marketers

Back to School Basics for Content Marketers

Marketing
Social Intelligence for Content Marketers and Publishers

Social Intelligence for Content Marketers and Publishers

Business
Copywriting Tools for Copywriter, Content Marketers and Inbound Marketers

Copywriting Tools for Copywriter, Content Marketers and Inbound Marketers

Marketing
Top 4 Tools for Content Marketers

Top 4 Tools for Content Marketers

Marketing
The indispensable guide for marketers USER-GENERATED …...USER-GENERATED PHOTO RIGHTS MANAGEMENT: THE INDESPENSABLE GUIDE FOR MARKETERS 3 26 O I. This so-called “selfie revolution”

The indispensable guide for marketers USER-GENERATED …...USER-GENERATED PHOTO RIGHTS MANAGEMENT: THE INDESPENSABLE GUIDE FOR MARKETERS 3 26 O I. This so-called “selfie revolution”

Documents
Creating custom content for marketers

Creating custom content for marketers

Business
10 Books All Content Marketers Should Read

10 Books All Content Marketers Should Read

Marketing
A Revolution is Coming in How Business Marketers Create Value Across Industries & Markets

A Revolution is Coming in How Business Marketers Create Value Across Industries & Markets

Marketing
24 Content Creation Tools for Marketers

24 Content Creation Tools for Marketers

Marketing
10 Reasons Why Content Marketers Need SlideShare

10 Reasons Why Content Marketers Need SlideShare

Business
7 Helpful Tips For Content Marketers

7 Helpful Tips For Content Marketers

Marketing
Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution

Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution

Marketing
8 New Habits of Successful Content Marketers

8 New Habits of Successful Content Marketers

Marketing
How Committed Content Marketers Get Real Results

How Committed Content Marketers Get Real Results

Marketing
Committing to-content-a-modern-marketers-guide

Committing to-content-a-modern-marketers-guide

Technology
Channel Agnostic Content Strategy for Happy Marketers

Channel Agnostic Content Strategy for Happy Marketers

Documents
How the Best Marketers are Producing Great Content Quickly ... · How the Best Marketers are Producing Great Content Quickly 1 HOW THE BEST MARKETERS ARE PRODUCING GREAT CONTENT QUICKLY

How the Best Marketers are Producing Great Content Quickly ... · How the Best Marketers are Producing Great Content Quickly 1 HOW THE BEST MARKETERS ARE PRODUCING GREAT CONTENT QUICKLY

Documents
Content Workshops for Marketers | Digital Gaggle

Content Workshops for Marketers | Digital Gaggle

Business
Content Marketing Secrets from Modern Marketers

Content Marketing Secrets from Modern Marketers

Documents