PowerPoint Presentation

Tech ToolsTo Boost Your BusinessMaura NeillABR, CRS, CDPE, e-PRO, REALTORabout.me/mauraneill

On Twitter?Tweet live during this class!

@MauraNeill

@LARealtorsAssn

#lrconvention

Socialnomics 2013 Videohttp://bit.ly/Vssf60

1 billion strong on Facebook

Taking Your Business Mobile

Technology Self-AssessmentPage 1 of your handoutTake 3 minutes to complete your self-assessmentDont forget the NOTE section for each item

Photo credit: Man With Technology in Hand by chainat on freedigitalphotos.net

Why Mobile?91% of all U.S. citizenshave their mobile device within reach 24/7.

70% of all mobile searchesresult in action within 1 hour.

It takes 90 minutes for the average person to respond to an email. It takes90 secondsfor the average person to respond to a text message. Source: http://mymobilepeek.com/mobile-statistics/

Internet Usage to Search for HomesSource: NAR 2012 Profile of Home Buyers and Sellers

Comparison: 2011 vs. 2012 Source: Nielsen

In March 2012 smartphones were in use by 50.4 percent of consumers in the country.

Source: TechCrunch.com - goo.gl/UojQB Photo credit: an evening playing 'smartphone' pub quiz with the exeter twitterati! by philcampbell on Flickr.com

U.S. Growth in Tablet Ownership

Source: http://kpcb.com/insights/2012-internet-trends

more homes now viewed via Zillow on a mobile device than on a desktop. In July, 168 million homes were viewed on Zillow via a mobile device

thats 63 homes per second.

Source: Zillow Blog, August 7, 2012

Going Mobile Requires the Right ToolsDo you have the right tools?Whats in your toolshed?What do you need to add to your tools?

Photo credit: Tool Shed by beinfang on Flickr.com

What Tools Do You Need?LaptopSmartphoneTablet3G and/or MifiStylusPower cords (DC-adapter/car compatible)The right apps (stay tuned for Section 2)

In My Toolshed

Photo credits: Macintosh Macbook Apple MacBook Pro by Mac Users Guide / iPad with Dandelion by jaredearle /MiFi2352 by abulhussain / CreativeTools.se Packshot Creator by creative_tools all on Flickr.com

Serve as your Swiss Army Knife gadgetCombine multiple applications that can work simultaneouslyAllow you to work in the CloudImprove your life and your clients experience

Your SmartPhone/Tablet Should

3G or WiFi?

Photo credit: iPad with Dandelion by jaredearle on Flickr.com Can you get online anywhere?

or do you have to find a location with WiFi?

MiFiDevice is now FREE!About $50 a month Be online anywhere

Stay Juiced!i.Sound Portable Power Max 8,000 or 16,000 mAh for iPod, iPad, iPad 2, iPhone, Droid, Blackberry~ $80 - $130www.iSound.net

Stay Juiced!

Mophie Juice Pack for iPhone (3G/GS, 4/4S, iPod Touch, iPad)~ $60 - $100Also battery packs, like iSoundwww.mophie.com

Cool Tool: Apple TV

Mirrors your iPad or iPhone onto your TVIn-office listing presentationsHow else could you use it?apple.com/appletv

Assess Your Mobile ToolsWhat tools do you already have?What other tools do you need to meet your mobile goals?What will they cost? What is your budget?p

How Much Mobileis Right For You?How comfortable are you with:going mobile?going paperless?incorporating apps & technology into your business?What is your typical clients technology skill set? How well will they adapt?Does it fit your business plan/goals?

Assess Your Learning CurveWith which tools are you already familiar?How willing are you to make time to learn the best way to use new apps/ mobile solutions?Can you commit to mastering one per month?

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Your Mobile Client

NAR says 45% of REALTORS use an email enabled phone

60-80% of Consumers work with the first agent who responds to them

Smartphones and Apps

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Your Clients are More Mobile Than You ThinkTheyre surfing the web.They love Zillow.Theyre finding properties before you are.They dont just want information quickly they want it now.

Photo credit: Girl with iPhone by andrewstclair on Flickr.com

Assess Your ClientsWhat are their favorite apps?How are they using them?Are they comfortable with concepts such as e-signing documents and using Skype for consultations?Do you know enough to educate?

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Set Your Clients ExpectationsWhat is your role in the transaction?It IS NOT to find them a house. Information is everywhere they can find their own house.It IS to negotiate on their behalf and to advise and counsel them.Make them your partner in the deal.Make it about sharing information.

Set Your Clients ExpectationsDevelop a script for your initial consultation that outlines your role (and theirs) in their househunt.Enlist them as a partner in the transaction your job is not to find them a house; your job is to negotiate on their behalf.

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Points to ConsiderFor your script:

Remind your clients that information is everywhere accessible by them as much as youPut value on your market knowledge and negotiation skills

The Anatomy of a Mobile Officea.k.a. Your Car

Tour of Brian CopelandsBuy-Fi Vehicle

Prep Your Car Washed and detailed inside & outLong day? Pack snacks and a coolerKids along? Entertain them (iPad, coloring books, toys)Client toolsOld school: maps, school reports, listing sheetsNew school: client iPad, useful apps

The Cloud

What is the Cloud?Network of online, secure workspacesAllows you to share files, collaborate on ideas, manage products, organize virtual meetings

In short, the Cloud enables you to be a REALTOR on the go

How the Cloud Helps YouPaperless office file storage is onlineFile sharing send documents/share folders easilyCollaborate on documents share ideas and create documentsFree up memory on your laptop/tablet

Do You Need The Cloud?Scenario: Youre working in a coffee shop and the woman walking by stumbles, spilling her coffee all over your laptop. What is your reaction?Youre devastated. All of your data is gone.You panic: now you have to find all those thumb drives where you backed up your data.Youre slightly annoyed at the unexpected loss of your machine, but you have secured your data remotely and can pick up your work where you left off once you get home to your desktop computer.

5 Basic Mobile Needs

Storage

e-Signature

Social

Real Estate

Document Prep

Document StorageDropboxGoogle DriveBox.netSugar Sync

Store files for access & sharing anywhere, anytimeMobile app on your smartphone/tabletStore any type of file

DropboxFREE/paid at $9.99+/mo

Dropbox Pricing

Dropbox:Storage SolutionAlways have your files with you, no matter where you areShare your documents easily, via emailCreate folders for easy organization and navigationSave email attachments straight to your Dropbox, from your computer, phone or iPad/tablet

Dropbox

Sample: My Listings Folder

E-SignatureSignMyPadDocusign InkPaid transaction management options, such as Docusign & Dotloop

Sign directly on your iPad or with the click of your mouseMobile app on your smartphone/tabletCreate, tag, modify documents for signature

SignMyPad$3.99

SignMyPad:e-Signature SolutionEasy loading of PDFs from your email or DropboxAdd signature to the PDFEmail signed PDFSave signed PDF to your DropBoxStore 1 signature, with option to purchase up to 19 morePrint from iPad to a compatible AirPrint printer

SignMyPad:e-Signature SolutionSign with your fingertip

*OR*

Get an iPad stylus(inexpensive!)

Social MediaHootsuiteTweetdeck

Easily replace individual apps for each platformMobile app on your smartphone/tabletSync your various profiles for one-stop updating

Hootsuite for TwitterFREE

Hootsuite for Twitter:Social SolutionInterfaces with Facebook, Twitter, Foursquare, and LinkedIn up to 5 profiles with free accountManage your Facebook personal profile and business page, as well as your Twitter account from 1 appSchedule tweets/updates to go live laterPuts your social on the road with you

Real EstateREALTOR.comZillowTrulia

See what your clients are seeing by using the apps theyre usingMobile app on your smartphone/tablet

Realtor.comFREE

Realtor.com:Real Estate SolutionThe most accurate and up-to-date real estate listings in the U.S., updated every 15 minutesShow homes for sale, for rent, or recently sold in any city or in your current location on a map instantlyMultiple photos, property details, open house information and pricing on nearly any home for saleShare listings via email or social networks

Zillow / Trulia

Zillow/Trulia:Real Estate SolutionMany of the same features as REALTOR.comThe difference? This is what your clients are using Prepares you to see what they see and educate them about the shortcomings

Document PrepPDF ExpertiAnnotate

Both are pricier apps (as apps go) - $9.99 (but its a one-time fee)Never print out documents again!

PDF Expert$9.99

PDF Expert:Document Prep SolutionHighlight textFill in formsRotate individual pagesChange page orderCreate notes (like, Sign here!)Email, share, edit, and password protect files

Gmail?

Gmail Account Activity Reports

Gmail Account Activity Reports

Gmail Account Activity Reports

Boomerang for Gmail

Boomerang for Gmail

Voicemail Technology

Voicemail TechnologyScreen calls as they come inGet a transcribed record of each voicemail visual recordArchive VMs and textsEmail VM filesApps to try:Google VoiceYouMail

YouMail

Google Voice

Slydial

Sends your calls straight to the recipients voicemail

Video on the Go:Mobile Marketing

Google and YouTube

October 2008 YouTube reported as #2 search engine, surpassing Yahoo!November 2006 Google buys YouTube

Video: Face-to-Face RedefinedHow are you already using video?Image courtesy of Ambro at FreeDigitalPhotos.net

Where can you use video?How can you make it personal?

Consumers and VideoIncrease length of time theyre on your siteIncrease your likelihood of being foundBuild trust and credibilityHelp potential clients feel like they know you

Where Should Your Videos Be?

Video TipPeople love videos on YouTube, on blogs, on Facebook heres a quick tip:Upload your videos to YouTubeEmbed your videos into blog posts on your websitePost the link to that post (with a teaser, a line or two to make people want to click through) to your profile or business pageSend your friends/readers/fans to the link on your blog/website instead of to YouTube

Video Apps

iMovieToutAnimotoVideoliciousSocialCam

Videolicious

iMovie

Clesh Video Editor (Droid)

Tout

Animoto Video Slideshows

SocialCam

Video ToolsiStabilizer to attach your smartphone to a tripod, monopod, etc.www.iStabilizer.com

iStabilizer Monopodwww.iStabilizer.com

Gorilla Tripodjoby.com/gorillapod

Photo ToolsOlloclip.com

Video on the GoVideo previews FaceTime / MiFiVideo during showingsVideo for listings beyond the virtual tourNeighborhood videosClosing videoPhoto slideshow scared of video?

Video Demo withVideolicious

Neighborhood Video

Mobile Apps

There are Literally Hundreds of Apps

Photo credits: iPhone Apps by criana / Meine iPhone Apps by cmdrfletcher on Flickr.com

What Do You Need?What are you looking for in an app?What three business or personal needs could be solved by the perfect app?What needs of your clients could be better served with an app?

Photo credit: speaking of effigies by suttonhoo on Flickr.com

Dont Startin the App StoreMake a list of every task you doFor buyersFor sellersFor your past clientsFor your pipeline of potential clientsMatch apps to your tasks not the other way around

WRITE IT!What are 3 business and/or personal needs you have right now that you wish you had an app to solve?

Photo credit: list by cathdew on Flickr.com

The Test of a Great Appo Does it make a daily or regular task easier for you?o Will you use it regularly?o Do your clients use it?o Does it make an element of your clients life/transaction easier?o Do you like using it?

Infographics

QR Codes Bridging Virtual to Mobile

What Is That Thing?Explain it to your clients dont assume they know.Give instruction on flyers: Download QR Reader and scan here for more information.

Bit.lyMore than a URL shortenerCreates and TRACKS shortened URLS, QR codes, and more

QR Code Fails

QR Code Success

Being Smart with QR CodesBillboards noWebsites no Moving vehicles maybeLockboxes yesReal estate signs/riders yes

Where else can you creatively use them?

More Cool Tools

EvernoteFREE/$45 per year

What Can Evernote Do For You?

Create a Notebook for every single client/transactionNotes from each step of the transactionNotes on phone callsSend copies of emails there for archivingShare folders with multiple team members/staffSearch notes by tags and keywordsKrisstina Wise has pioneered Evernote:http://bit.ly/WFpoab

How Does Evernote Premium Differ?Larger uploadsOffline notesEdit notes together for project collaborationPassword lockPDF searchNote historyMore storage

Evernote for Real EstateeBookhttp://deanouellette.com/

Need Demographic Info?Help you develop your marketing strategyHelp you answer those questions youre not allowed to answer

Sitegeist FREE app

Need to Create PDFs?Use your Mac from Print screen, choose Save as PDFDownload CutePDF.com free PDF creation application for your desktop or laptopUse FreePDFConvert.com

www.FreePDFConvert.comFREE online PDF converterKeeps links in tact (for uploading to your website)Downside: only 1 convert/30 minutes (with free service)

Need to Send a Fax?JotNot Scanner (FREE) or JotNot Scanner Pro ($0.99 regular $1.99)TurboScan ($1.99)CamScanner (Android - $5)

Turn your SmartPhone or Tablet into a scanner AND fax machine

JotNot Scanner ProFax option (99-cents for up to 5 pages)

Have $5 to spare? You could get:Professional voice-overCool, graffiti-style portraitSay anything you want in an Irish accentAnd so much more!

Fiverr Cheap Stuff

Gliffy Flowcharts GaloreCreate flowcharts and diagramsFREE 30-day trial

SurveyMonkeyCreate surveys, track resultsCollect client data FREE accounts

Buyer/Seller Questionnaires

PicMonkeyFREE online photo editingMake collagesAdd text, etc.

Jinghttp://techsmith.com/jing.html Screen capture on steroids! FREE!Take screenshots (stills)Record screencasts (videos)

KeepVidwww.keepvid.comDownload videos from YouTubeNo need to keep huge video filesFREE!

Q & A

Find This Presentation Onlinewww.mauraneill.com/tech-tools

Connect With Meabout.me/MauraNeill