Target Audience

By George Gibbard

Aimed market

The target market of our film would the mass market. This is because our film isn't a specific market at which its aimed at this is because a niche market is usually suited for a movie specifically aimed at a group of people. The horror genre usually is aimed at a mass market this is because they cost a lot of money to make and need to get as many people to watch it as possible so that they are able to make there money back.

Age

The target age range for a movie like ours would be to aim at a group that have a similar age range to us. This is because there is always younger people trying to impress people by saying that they watched this type of horror movie to prove there manliness. So I would say the target age range for this would be between 16 – 35 this is because its people of this age range which like going to see these movies people who are younger wouldn’t be allowed because of he age range and people of a older age normally don’t like watching movies like this because they only like watching movies they watched when they was younger.

Gender

The target gender of this movie would be the male gender. This is because there was a thought that there could be a boost in there manliness and that they make them seem more courageous than they actually are. I think that they wouldn’t have the female gender as they are stereotypically easily scared compared to men. Normally its men that are seen to be going to watch horror movies so that’s why they target gender of our movie would be the male audience.

Social Status

The social status that this movie would be aimed at is a very wide range because of there being such a want for horror movies. I think that it would mostly be aimed at middle class and lower class because they are stereotypically the status that would go to watch movies like this. But I think that the upper class wouldn’t want to watch movies like this because stereotypically they don’t watch movies like this.

Location

I think that this movie would be only aimed at people of the UK this is because its based around the stereotypes of the students in the UK and is also based on the way that the actors are young britidh actors so would be out of the norm in a country such as India or Nigeria