1. HORROR TRAILERS in horror trailers they use: Masks and weapons Mise en scene such as make up, black clothing and white dresses which connote more terror in the scene. Fast pace non diegetic music to make the scene tenser for the audience. Lots of cross cuts to unveil the action quickly and encourage the viewer to watch it as they want to see what happens at the end. The use of children or children's props to make the scene a lot more creepier. Girls are the helpless characters who rely on the male to save them The victims normally have a weapon but are still defenceless. The use of make up makes the villain look more scarier
2. HORROR POSTERS Text which is integrated with the trailer Images related to the trailer A tagline to create a cliff-hanger which encourages the viewer to go and watch it The release date is used at the bottom in smaller text The film name is stated in bold to attract a wide audience to the poster They use a specific colour on the poster which helps the text stand out and connote the horror e.g. red connotes evil and blood which is related to horror. They sometimes have credits on the poster which attracts the audience to it because there favourite actor might be in the film. 3. HORROR MAGAZINE They have a bold image on the front which attracts the audience A bold masthead which is eye catching for the reader They have a series of coverlines which are stretched across the top and the bottom of the page They have bold cover stories which are related to the image which makes the reader want to read on. They use mise-en scene in the image to make the character on the front look as scary as possible. They have colours in the background to make the image look more scarier. E.g. black for isolation and frost for mystery. They use a close up or a long shot to show what the character is wearing to make the image look even more scarier for the reader.