Involve, inform, inspire: Reaching researchers through targeted trainingLisa Hawksworth, Faculty Librarian Social Sciences
Penny Street, Faculty Librarian Health & Life Sciences
University of Liverpool
Once upon a time...
Researcher training delivered by various groups in the University
Research students unhappy with training opportunities
Staff engaged in research need support in the run-up to the REF
Focussed on information literacy for UG and taught PG
Library involved in the research process; RAE submission, Research Archive and e-theses
Desire to engage with the research community
What did we do? Looked elsewhere!
Created the Researcher Development Programme Group
Liverpool University Press Getting your PhD published in the Arts & Humanities
So our programme started to grow...
Advertised via University Announcements/staff and PGR email lists
Used Excel to record bookings; time consuming
Collected feedback by emailing attendees individually
Session ran again a few months later
The story so far...
Workshops/seminars over lunchtime, sometimes longer
Different days of the week/locations/internal and external speakers
Core programme of events
One-0ff events to test new ideas or respond to niche areas
Ideas from feedback or survey results or just talking to people; ask for suggestions at every opportunity!
Constantly evolving and developing
The Programme: a flavour
Depositing your thesis in the University Research Archive
Increase the impact of your journal articles
Speed up your web-research: plugins, portals and pinboards
Advanced Google Copyright for 1st year PGR
Using SciFinder Open Educational Resources
researchers seminar Getting published in the social
sciences Getting your PhD published in
the Arts & Humanities Using Digimap for research
So...what is the problem?
Spreading the word...
Researchers need information on: Searching and referencing Depositing e-theses/IR/Copyright Making their work visible/Bibliometrics Social media and web resources
We know this, but do they?Research Information Network (2006) Researchers and discovery services; Behaviour,
perceptions and needs. London: Research Information Network.http://www.rin.ac.uk/our-work/using-and-accessing-information-resources/researchers-and-
Promotion: pitfalls, problems, perils!
Product packaging: the plan, the process, the pitch, the people
To perfect promotion, these elements first need to be in place
To brand we need a package to promote
Timing whats needed when Thinking ahead the programme calendar Evolution building on past experience The value of feedback listen to our audience
How we manage it other stakeholders
Avoiding duplication Practicalities coping with demand LibCal Value added Research LibGuide supplements
PGR mix: age, culture, ability, expectations Generic v customised sessions? Needs and timing when to deliver
information? One size doesnt fit all how to deliver?
external or internal Topics
core or one off?
Promoting the product
How do we get the right blend to promote our product? A successful promotional mix uses a balance of tools in a planned and structured way
A happy ending?
The perfect promotional mix?
Brand: Recognition is key!
Meet: Word of mouth meet the people!
Market: web pages, LibGuides but more!
Know your audience!
Standard document formats Standard terminology/jargon Visuals are crucial to a brand Blog with PGR contributors Market the benefits of attendance Supervisor training: can we be part of it?
Research Information Network (2011) The role of research supervisors in information literacy. London: Research Information Network. http://www.rin.ac.uk/our-work/researcher-development-and-skills/information-handling-training-researchers/research-superv
Meeting our audience
Social aspects are important create opportunities for networking
Go out to researchers as a road show to events already in place
Welcome event for new researchers: periodically, with refreshments, networking, meet Liaison Librarian
Champions in department departmental mailing lists/PGR mailing lists
Quick Start Guide for researchers Use professional services staff contacts Use marketing calendar to market researcher
programme More integration/publicity of modules Publicise the Research Support LibGuide at
The story goes on... Weve come a long way Still more to do! Programme has developed a momentum Will we crack the branding/marketing issue?