Street & Hawksworth - Involve, inform, inspire: reaching researchers through targeted training

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  • Involve, inform, inspire: Reaching researchers through targeted trainingLisa Hawksworth, Faculty Librarian Social Sciences

    Penny Street, Faculty Librarian Health & Life Sciences

    University of Liverpool

  • Once upon a time...

    University Library

    Researcher training delivered by various groups in the University

    Research students unhappy with training opportunities

    Staff engaged in research need support in the run-up to the REF

    Focussed on information literacy for UG and taught PG

    Library involved in the research process; RAE submission, Research Archive and e-theses

    Desire to engage with the research community

  • What did we do? Looked elsewhere!

    Created the Researcher Development Programme Group

    Liverpool University Press Getting your PhD published in the Arts & Humanities

    So our programme started to grow...

    Advertised via University Announcements/staff and PGR email lists

    Used Excel to record bookings; time consuming

    Collected feedback by emailing attendees individually

    Session ran again a few months later

  • The story so far...

    Workshops/seminars over lunchtime, sometimes longer

    Different days of the week/locations/internal and external speakers

    Core programme of events

    One-0ff events to test new ideas or respond to niche areas

    Ideas from feedback or survey results or just talking to people; ask for suggestions at every opportunity!

    Constantly evolving and developing

  • The Programme: a flavour

    Core One-off

    Depositing your thesis in the University Research Archive

    Increase the impact of your journal articles

    Speed up your web-research: plugins, portals and pinboards

    Advanced Google Copyright for 1st year PGR

    students

    Using SciFinder Open Educational Resources

    researchers seminar Getting published in the social

    sciences Getting your PhD published in

    the Arts & Humanities Using Digimap for research

  • So...what is the problem?

  • Spreading the word...

    Researchers need information on: Searching and referencing Depositing e-theses/IR/Copyright Making their work visible/Bibliometrics Social media and web resources

    We know this, but do they?Research Information Network (2006) Researchers and discovery services; Behaviour,

    perceptions and needs. London: Research Information Network.http://www.rin.ac.uk/our-work/using-and-accessing-information-resources/researchers-and-

    discovery-services-behaviour-perc

  • Promotion: pitfalls, problems, perils!

    Product packaging: the plan, the process, the pitch, the people

    To perfect promotion, these elements first need to be in place

    To brand we need a package to promote

  • Planning

    Timing whats needed when Thinking ahead the programme calendar Evolution building on past experience The value of feedback listen to our audience

  • Process

    How we manage it other stakeholders

    Avoiding duplication Practicalities coping with demand LibCal Value added Research LibGuide supplements

    sessions

  • People

    PGR mix: age, culture, ability, expectations Generic v customised sessions? Needs and timing when to deliver

    information? One size doesnt fit all how to deliver?

  • Pitch

    Content Speakers

    external or internal Topics

    core or one off?

  • Promoting the product

    How do we get the right blend to promote our product? A successful promotional mix uses a balance of tools in a planned and structured way

  • A happy ending?

    The perfect promotional mix?

    Brand: Recognition is key!

    Meet: Word of mouth meet the people!

    Market: web pages, LibGuides but more!

    Know your audience!

  • Branding

    Standard document formats Standard terminology/jargon Visuals are crucial to a brand Blog with PGR contributors Market the benefits of attendance Supervisor training: can we be part of it?

    Research Information Network (2011) The role of research supervisors in information literacy. London: Research Information Network. http://www.rin.ac.uk/our-work/researcher-development-and-skills/information-handling-training-researchers/research-superv

  • Meeting our audience

    Social aspects are important create opportunities for networking

    Go out to researchers as a road show to events already in place

    Welcome event for new researchers: periodically, with refreshments, networking, meet Liaison Librarian

  • Market

    Champions in department departmental mailing lists/PGR mailing lists

    Quick Start Guide for researchers Use professional services staff contacts Use marketing calendar to market researcher

    programme More integration/publicity of modules Publicise the Research Support LibGuide at

    sessions

  • The story goes on... Weve come a long way Still more to do! Programme has developed a momentum Will we crack the branding/marketing issue?

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