Street & Hawksworth - Involve, inform, inspire: reaching researchers through targeted training

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  • Involve, inform, inspire: Reaching researchers through targeted trainingLisa Hawksworth, Faculty Librarian Social Sciences

    Penny Street, Faculty Librarian Health & Life Sciences

    University of Liverpool

  • Once upon a time...

    University Library

    Researcher training delivered by various groups in the University

    Research students unhappy with training opportunities

    Staff engaged in research need support in the run-up to the REF

    Focussed on information literacy for UG and taught PG

    Library involved in the research process; RAE submission, Research Archive and e-theses

    Desire to engage with the research community

  • What did we do? Looked elsewhere!

    Created the Researcher Development Programme Group

    Liverpool University Press Getting your PhD published in the Arts & Humanities

    So our programme started to grow...

    Advertised via University Announcements/staff and PGR email lists

    Used Excel to record bookings; time consuming

    Collected feedback by emailing attendees individually

    Session ran again a few months later

  • The story so far...

    Workshops/seminars over lunchtime, sometimes longer

    Different days of the week/locations/internal and external speakers

    Core programme of events

    One-0ff events to test new ideas or respond to niche areas

    Ideas from feedback or survey results or just talking to people; ask for suggestions at every opportunity!

    Constantly evolving and developing

  • The Programme: a flavour

    Core One-off

    Depositing your thesis in the University Research Archive

    Increase the impact of your journal articles

    Speed up your web-research: plugins, portals and pinboards

    Advanced Google Copyright for 1st year PGR


    Using SciFinder Open Educational Resources

    researchers seminar Getting published in the social

    sciences Getting your PhD published in

    the Arts & Humanities Using Digimap for research

  • So...what is the problem?

  • Spreading the word...

    Researchers need information on: Searching and referencing Depositing e-theses/IR/Copyright Making their work visible/Bibliometrics Social media and web resources

    We know this, but do they?Research Information Network (2006) Researchers and discovery services; Behaviour,

    perceptions and needs. London: Research Information Network.


  • Promotion: pitfalls, problems, perils!

    Product packaging: the plan, the process, the pitch, the people

    To perfect promotion, these elements first need to be in place

    To brand we need a package to promote

  • Planning

    Timing whats needed when Thinking ahead the programme calendar Evolution building on past experience The value of feedback listen to our audience

  • Process

    How we manage it other stakeholders

    Avoiding duplication Practicalities coping with demand LibCal Value added Research LibGuide supplements


  • People

    PGR mix: age, culture, ability, expectations Generic v customised sessions? Needs and timing when to deliver

    information? One size doesnt fit all how to deliver?

  • Pitch

    Content Speakers

    external or internal Topics

    core or one off?

  • Promoting the product

    How do we get the right blend to promote our product? A successful promotional mix uses a balance of tools in a planned and structured way

  • A happy ending?

    The perfect promotional mix?

    Brand: Recognition is key!

    Meet: Word of mouth meet the people!

    Market: web pages, LibGuides but more!

    Know your audience!

  • Branding

    Standard document formats Standard terminology/jargon Visuals are crucial to a brand Blog with PGR contributors Market the benefits of attendance Supervisor training: can we be part of it?

    Research Information Network (2011) The role of research supervisors in information literacy. London: Research Information Network.

  • Meeting our audience

    Social aspects are important create opportunities for networking

    Go out to researchers as a road show to events already in place

    Welcome event for new researchers: periodically, with refreshments, networking, meet Liaison Librarian

  • Market

    Champions in department departmental mailing lists/PGR mailing lists

    Quick Start Guide for researchers Use professional services staff contacts Use marketing calendar to market researcher

    programme More integration/publicity of modules Publicise the Research Support LibGuide at


  • The story goes on... Weve come a long way Still more to do! Programme has developed a momentum Will we crack the branding/marketing issue?