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Who are you?
Who am I?
No one said user
TOOL 1: PERSONAS
PERSONA FRAMEWORK
TOOL 2: TEEPEE
BOO
STER
S BRAKES
@on_jay 2016Purpose Pyramid
TOOL 3: VALUE
BLOCKS
VALUE BLOCKS
IDENTITY
AFFILIATIONINFORMATION
UTILITY
CONVERSATION
ACCESS
SURVIVAL
ADVOCACY
ESCAPE
SENSORY
PLATFORM
COMMUNITY
EMOTION
GUIDANCE
PURPOSE
CORE NEEDS EGO / EMOTIONS SOCIAL CONTEXT SPIRITUAL
TOOL 5: EXPERIENCE
MAPS
EXPERIENCE MAPS
FUGLY
EXPERIENCE MAPS
EXPERIENCE MAPS
EXPERIENCE MAPS
SENSES
FEELINGS
ACTIONS
TEST 1: HOW HARD OR EASY?
WHO KNOWS THE WHO?
EASY HARD
ENTREPRENEURS’ BIAS
EASY HARD
THE CUSTOMER
IS YOU.
WTF?AN IDEA FOR
NO ONE?
THE SWEET SPOT
EASY HARDSWEET SPOT
TEST 2: RIDERS FOR UNICORNS
BOO
STER
S BRAKES
@on_jay 2016Purpose Pyramid
UNICORNS
TEST 3: TEST THE
TEST
TOOLS AT YOUR DISPOSAL1) SOCIAL LISTENING
2) FOCUS GROUPS / SURVEYS (HUGE CAVEAT)
3) SMOKESCREENS
4) MVPs (HUGE CAVEAT)
5) OBSERVATION
Q&A
