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Your prospects are constantly being bombarded with
thousands of messages every day.
How many different messages and things you are exposed to
every day?
◇ Grabs your prospect’s attention
◇ Sets you apart from your competitors
◇ Position you as an Authority Leader
Niche + Unique Selling Points =
No matter what your business is, there is a way to stand out--a way to position yourself as an unique authority leader.
I’m a health coach who helps people lose weight
and live a more active lifestyle.
I’m a holistic health coach who helps women with suffer from emotional eating habits and food
addictions.
Health and Wellness > Holistic Health > Women > Struggling with emotional
eating and food addictions
Digital Marketing > LinkedIn Lead Generation > B2B Small Business Owners > Trouble
generating a consistent flow of leads each month
The more clear and specific you can get the higher your chances of success.
If you try to appeal to everyone, you will end up talking to no one.
Josh knew he to get focused and clear on his market segment and audience that he could
tailor his brand and his message to the people who would listen to him.
He started using LinkedIn as a way to generate business for the outsourced CFO services he was offering...
That’s when Josh started to be seen as a trusted authority leader.
Josh’s Authority Leadership Platform