Defining Your Career Strategy

Presented by Mary DelaneyOctober 29, 2002

Agenda

Today’s Job Market

The History of Online Recruiting

Inside the Mind of an Employer: How Employers Use the Internet

Your Options: Understanding and Utilizing

Maximizing the Internet

Creating a Stand Out Resume

Landing the Perfect Job

Unemployment -- 2003

Greenspan is estimating unemployment to fall to 5% next year. Currently it’s at 5.9%.

Above 6% historical average for unemployment. Job creation in July was a net of 6,000 jobs. Healthcare created 29,000 jobs in July.

The Current Gap -- 2001-02

0.00

2.00

4.00

6.00

8.00

10.00

3rd

Qtr

4th

Qtr

1st

Qtr

2nd

Qtr

Unemployed

J obOpenings

Employment Trends

Jun

-89

Sep

-89

Dec

-89

Mar

-90

Jun

-90

Sep

-90

Dec

-90

Mar

-91

Jun

-91

Sep

-91

Dec

-91

Mar

-92

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-92

Sep

-92

Dec

-92

Mar

-93

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Mar

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Jun

-03

Sep

-03

Dec

-03

1990/91 Recession

Source: BLS Employment Report; updated August, 02 (7/02 data)

YOY Change in Total Employment (Job Creation)

-2%

-1%

0%

1%

2%

3%

Current trend continues to track the 1991 recovery exactly

Current Recession

Jun

-89

Sep

-89

Dec

-89

Mar

-90

Jun

-90

Sep

-90

Dec

-90

Mar

-91

Jun

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Sep

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Mar

-92

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Sep

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Dec

-92

Mar

-93

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Jun

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Dec

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Mar

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Jun

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Sep

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Jun

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Jun

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Sep

-03

Dec

-03

Jun

-89

Sep

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Dec

-89

Mar

-90

Jun

-90

Sep

-90

Dec

-90

Mar

-91

Jun

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Sep

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Dec

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Mar

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Dec

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Mar

-93

Mar

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Jun

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Jun

-89

Sep

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Dec

-89

Mar

-90

Jun

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Dec

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Mar

-91

Jun

-91

Sep

-91

Dec

-91

Mar

-92

Jun

-92

Sep

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Dec

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Mar

-93

Jun

-89

Sep

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Dec

-89

Mar

-90

Jun

-90

Sep

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Dec

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Mar

-91

Jun

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Sep

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Mar

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Mar

-93

Mar

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Jun

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Sep

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Dec

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Mar

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Jun

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Sep

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Dec

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Jun

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Sep

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Dec

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Mar

-03

Jun

-03

Sep

-03

Dec

-03

1990/91 Recession1990/91 Recession

Source: BLS Employment Report; updated August, 02 (7/02 data)

YOY Change in Total Employment (Job Creation)

-2%

-1%

0%

1%

2%

3%

-2%

-1%

0%

1%

2%

3%

Current trend continues to track the 1991 recovery exactly

Current RecessionCurrent Recession

We’ll Soon Experience an Extremely Tight Labor Shortage

Change in % of Labor Force Retiring

0%

20%

40%

60%

80%

100%

120%

1988-98 1998-2008

% of Workforce Retiring% Remaining in Workforce 0.9%

0.0%

0.7%

0.0%

0.1%

0.2%

0.3%

0.4%

0.5%

0.6%

0.7%

0.8%

0.9%

United States Europe Australia/NewZeland

Projected Average Annual Workforce Growth Rates: 1998 - 2010

10%

90%

19%

81%

Retirees Workforce Growth

Source: BLS, Arlene Dohm Source: U.S. Bureau of Labor Statistics

Despite current economic reports - There are jobs available, do not be afraid to go after what you want!

Job Growth by Profession

8,417

5,208 5,496 4,859

2,994 2,4193,182

1,480 1,282434

5,088

6,952

2,1711,852

2,115

1,530750

989 66251

0

7,000

14,000

Service Professional& Related

Occupations

Office &Admin.

Support

Sales &Related

Occupations

Mgmt.Business &Technical

Trans. &MaterialMoving

Production Construct. &Extraction

Installation,Maint. &Repair

Farming,Fishing &Forestry

In T

ho

usa

nd

s

13,505

12,160

7,667

6,712

5,1093,949 3,932

2,469 1,944485

Total job openings forecast to be highest in service and professional categories. Professional, technical and managerial occupations most drawn to Internet for job searches.

Total job openings due to growth and replacements, 2000 – 2010e*

History of Online Recruiting

Entry-level

I.T.

Sales

Administrative

Customer Service

Manufacturing

Non-Exempt

Government

Teachers

E-cruiting comprises about 30% of the average recruiting activity; however, only about 10% to 19% of actual hires can

be attributed to this activity.

-- Collegiate Employment Research Institute

Online Hiring Trends

How Employers Experience the Internet

0

10

20

30

40

50

60

70

80

90

100

Week 1 Week 2 Week 3 Week 4

Post a Job

ATS

All resumes from all sources

in a single database

No ATS

Potentially no database only

email or multiple databases for each source

Receive hundreds of

resumes during Week 1.

Screen Resumes

80% Recruiter

20% Hiring Manager

Summary of accomplishments

GPA

Awards/Scholarships

Internships

Other relevant experience

Owned or started a business

Leadership Involvement

Resume Quantity tapers off –

significantly less after first week.

Begin Calling to set up

interviews

Tools Employers Use

Online Job Boards Newspaper Ads Offline and Online Career Fairs Staffing Firms Company Websites Internal and External Referrals Branding Campaigns (radio and print

advertising)

Posting a Job - The Employer Perspective

Posting a Job includes:

• Job Title

• Job Type/Industry

• Compensation (optional)

• Job Location

• Job Description

• Job Requirements

• Contact Information

Managing Open Positions

Active & Total number of applications received for the job.

The number of times your job posting has appeared on the search results page.

The number of times the job details have been viewed.

• Manage Job Postings on the Site

• Begin Screening Resumes

Employers Receive Hundreds of Resumes Each Week

Searching the Resume Database

Employers can specify up 9

different criteria when searching the resume database.

Organizing Your Career Plan

Step 1: Define Your Career Criteria: Industry Company

Size Financial Stability Positioning Corporate Culture

Leader/Mentor

Step 2: Identify Your Key Attributes to Fit Each Opportunity: Resume Portfolio Cover letter

Utilizing All Available Options

Post Your Resume Online

Identify Your Perfect Job

Search Jobs Online,

Newspapers and Niche Job Sites

Blueprint companies, send in resume, follow-up

Network!!

It is important to utilize each piece of the puzzle in your job search!

Marketing YOU!

Tips to Make You Stand Out!

Research Achievements Personalization Multiple decision makers Call for appointment or Show up live Send a Thank-You note Follow-up!

Beginning the Online Search

The Three Major Players:

  CareerBuilder Monster HotJobs

Indianapolis

115 165 84

Chicago 866 572 587

Total 981 737 671

Accounting/Finance/Consulting

  CareerBuilder Monster HotJobs

Indianapolis

219 231 188

Chicago 1226 869 931

Total 1445 1100 1119

Sales/Marketing

Industry-Specific Sites

Sales/Marketing Accounting/Finance Consulting

National Retail Federation

Association of Interactive Media

Brian Tracy International

CRM Community

eMarketing Association

Headquarter Sales

Marketing Sherpa

RepResources

American Management Association

Bloomberg.com

IndustrySearch.com

Motley Fool

Salary.com

Business Know-How

Association Central

PowerPay

Posting Your Resume Online

Simply fill out the information requested.

Cut and paste your resume in the text box below, and you are on your way!

You can You can post up to post up to 5 resumes!5 resumes!

Searching for Jobs

Search for jobs with up to 13 search criteria!

Set Up a Personal Search Agent

A Personal Search Agent will email you

jobs that match the criteria you

set!

Applying Online

• View specific job details!

• Click on Apply Online

• Then follow the simple directions

Where Does Your Resume Go?

You Post a Resume in a Resume Database –

It goes into the abyss… Now what?

Applicant Tracking System

• Pre-screener for companies

• Makes it harder for your resume to be seen

My Jobs Section

• CareerBuilder.com tracks resumes for the employer.

• Employer can screen, store and delete applications.

Email Inbox

• Emails come in with hundreds of other daily emails.

• Will your resume get lost – or will it stand out?

How to Maximize Your Internet Experience

Use 2+ Job Boards

Research companies on the Internet

Perform research in the industry you are interested in

Apply to all key executives in the company

Set up a Personal Search Agent

Create/ Leave a resume

Search Company Websites

Manage Your Time Wisely

Research Online for open positions and companies

Blueprint the company and send a resume to both the HR & Hiring Manager

Apply online to HR and send in resume to Hiring Manager

Dial in and ask for an interview

Interview & close for next action step

Send Thank You note

Follow up

Fed Ex/Mail in resume

Take Advantage of All Your Resources

Continue to utilize all contacts, information resources, and services available to you

– family friends– professors and leaders within the school– customers of your prospective employer– attend networking events– dial prospective companies directly – Research – internet agents, IU library

Limit your time online to one-third (33%) of the total time you dedicate to your job search!