PowerPoint Presentation

Marketing & Promotion

Social Media teases

Use of Social Media direct to TARGET AUDIENCE

Abrams made intelligent use of TWITTER to tease small pieces of information direct to the most likely intended audience.They would then share, re-tweet or re-post these to friends who would also pass on to others This allows the INSTITUTION to promote the film virally through the most effective means WORD-OF-MOUTHVery little information is being shared at this point so each piece is shared widely and very quickly

TEASER TRAILER

Following the interest generated by Abrams on Twitter further teased interest was generated with a special presentation at the San Diego Comicon a convention which is attended by the specific audience expected to see the film

COMICON and Conventions

Teaser PostersIn order to build anticipation for the film and using the eMedia platforms now available, Posters are also now released slowly with Teasers (giving away a little information) that HINT at the content and draw attention to the approximate release date since the actual one may not have been fixed at this point

Social Media build up

Force Awakens Official Website

DOWNLOADSHOMEPAGE

TICKET SALESTRAILERSGALLERY / WALLPAPERS

WHY is it important to have a WEBSITE?

In the 21st century it is essential as part of FILM marketing that the INSTITUTION set up a website for the filmThe intended TARGET AUDIENCE will first search ONLINE for information related to any film of interest so it is vital that the institution establish their own OFFICIAL presence.This BUILDS UP interest in the PRODUCT and helps them to CONTROL what information is being released or sharedIn the modern HORIZONTALLY INTEGRATED world of MEDIA INSTITUTIONS it also allows cross promotion of products made by OTHER parts of the same CONGLOMERATE

Official Poster

SECOND TEASER TRAILER

Multiple character posters

PRINT Promotional toolsDigital imaging has enabled INSTITUTIONS to create visual promotional tools far more cheaply than the traditional handpainted methods of oldThis results in multiple posters released both physically (as in printed) and also digitally (a now more common feature for websites and social media promotion)The Force Awakens has produced a collection of CHARACTER posters which feature NEW cast to appeal to younger AUDIENCE but also returning characters from the original series to appeal to the older audience also expected to express interest

Tie Ins One of the key ways a MAINSTREAM FILM will generate INTEREST (and income) is with TIE Ins these are separate PRODUCTS which use BRAND of the MAIN product to SELL themselves.Often they are made by a company ALSO owned by the INSTITUTION

SYNERGY

COMICSTV CARTOONSVIDEO GAMES

Spin offsRogue One: A Star Wars Story, or simplyRogue One(previously known asStar Wars Anthology: Rogue One), is an upcoming Americanepicspace operafilm produced byLucasfilmand released byWalt Disney Studios Motion Pictures. Set in between the events ofEpisode III: Revenge of the SithandEpisode IV: A New Hope,Rogue Oneis intended to be the first film in theStar Wars Anthologyseries, a collection of stand-alone stories set in theStar Warsuniverse.

Other Media TIE INs

Another way in which a FILM PRODUCT will generate income is through LICENSING the PRODUCT name on other related products toys, board games etcWhile not MEDIA PRODUCT they are also a vital tool in CROSS PROMOTION

Cross promotional Advertising - DURACELL

PRINTTo ensure the PRODUCT reaches the widest AUDIENCE an INSTITUTION will also make use of PRINT media to target an OLDER AUDIENCE

This will cover a wide range of titles and the cross-promotion is sought after as the publicity surrounding the MAIN PRODUCT will also help them to sell the magazine as well

MAIN TRAILER

International TRAILER

TV SPOTS and INTERVIEWS

Premiere and General release

Home Media and VoD