A training session for workforce development that introduces how to use social media to reach the business customers
- 1.The use of Social Media tools may not change your
organization's underlying business principles, but it allows you to
alter your existing work practices by incorporating more efficient,
practical applications. Because of social media applications, it's
easier than ever before to find ways to "work smarter." Sandra
Hastings offers training, marketing, and management services to
help you reposition your business and/or workforce system: Web site
design and redesign services to update your Internet site from
static to interactive and tips as well as strategies for using
e-marketing to rebrand your workforce system or business to improve
brand recognition and increase sales. Services to redesign your
capacity building efforts toManagement consultation to help you
create the strategy and road map for lasting change that aligns
with current trends and legislative mandates. utilize Web 2.0 tools
to offer just-in-time training and to integrate tools that improve
connectivity and collaboration among employees at multiple
worksites to reduce capacity building costs and improve business
practice efficiency.Recruitment webinars and podcasts for
businesses - especially small and medium-sized businesses - to help
integrate competitive recruiting practices (e.g., emerging use of
social networking tools).I am energized by the infinite
possibilities we have to creatively solve challenges and position
for the future. And, I am eager to work with you to find customized
solutions to your most pressing concerns.I am energized by the
infinite possibilities we have to creatively solve challenges and
position for the future. And,I am eager to work with you to find
customized solutions to your most pressing concerns.Sandi Hastings
Sandi HastingsSandra Hastings [email protected]
2. Sandra Hastings Sandra Hastings Associates Sandra
[email protected] 2 3. Learn and apply three
concepts or ideas Sandra Hastings [email protected] 3 4.
Learn how to harness technology Social Media to improve service to
businesses and expand your own career options2Sandra Hastings
[email protected] 4 5. 1. Common definitions - social media
and businessservices2. Social media mandate for business services3.
Use of online information and resources to expand relationships and
market penetration4. Application of social media tools5. Questions
and answersSandra Hastings [email protected] 5 6. Social
media = online content created by people Content readers
publishersOnline connectionspersonal relationships Source:
Wikipedia, 2009. Sandra Hastings [email protected] 6 7.
Tools designed to encourage social interaction among users: Web 2.0
tools build Internet relationships Web 3.0 tools build
relationships on mobile devicesSocial media tools are always
designed to buildrelationships and create trust!Sandra Hastings
[email protected] 7 8. Business services are:1. All
services a system provides to businesses2. Employer services
recruitment and hiring services3. Provided by multiple partners4.
Generally limited because of staffing levels5. Separate from not
integrated in job seeker serviceoperations Sandra Hastings
[email protected] 8 9. 1. President Obamas administration
is using socialmedia to promote transparency & communication
www.opendol.ideascale.com/ www.Facebook.com/Departmentoflabor
www.youtube.com/usdepartmentoflabor www.twitter.com/usdol
www.Data.gov www.recovery.gov www.dol.gov/recovery2. It expands our
service delivery options in a tough fiscal EnvironmentSandra
Hastings [email protected] 9 10. 3. Social media is no
longer a trend, its a criticalstrategic business mandate 80% of all
businesses use social media 75%Use LinkedIn to check
backgrounds66%Use LinkedIn to recruit4. Our business customers are
onlinewe mustrespond to remain competitiveSandra Hastings
[email protected] 10 11. % ofSocial Media Tactics Used by
Small Respondents Businesses (December 2009) 75% Have a company
page on a social networking site (e.g., Facebook) 69% Post status
updates and articles on social media site (e.g., LinkedIn) 57%
Build their networks through sites like LinkedIn 54% Monitor
positive/negative feedback about organization 39% Have a blog in
areas of expertise 26% Tweet about areas of expertise 16% Use
Twitter as customer service channel 8%Other N=89; The State of
Small Business Report 2/16/10 www.eMarketer.comSandra
[email protected] 11 12. 5. Our competitors are
using sophisticatedsocial media strategies to communicate
withbusinesses http://manpower.com/research/research.cfm How do
your value-added servicescompare?Sandra Hastings
[email protected] 12 13. Companies use social media to:
Have two-way communication with customers and potential customers
Share news, information, and content Create brand awareness Hold
contests and competitions Get to know consumers Recruit and
hireSandra Hastings [email protected] 13 14.
www.potterybarn.comWhat Are Your Resources? www.starbucks.com Do
You List Them as Links on Your Web pages? You can leave ideas on
the home page. Do You Ask Customers to Join Your Community?You can
add your opinion about the bold coffee.Sandra Hastings
[email protected] 15. The North Carolina governor is a
leader in the use of social media in government. Notice that this
Web site has a slide show to describe the Recovery Act projects in
NC. You can use PowerPoint presentations to create this effective
strategy when you dont have a lot of time or extra resources. Also
see www.governor09.nc.gov for NCs social media tools.Sandra
[email protected] 16. We are a leading resource
for greenwhat is your strategy for sharing information about green
jobs, training, retraining etc.?Create and publish your green
resources.Sandra Hastings [email protected] 16 17.
www.dell.com uses thecommunity to gatherinformation that is then
usedto sell their products. Sandra Hastings
[email protected] 18. StrategyStrategyText messaging
Multiple languages Blogging Videos Facebook pagePodcasts &
jobcasts LinkedIn pageContests News alertsNon-recruiting
sitesSandra Hastings [email protected] 18 19. Share
Information Enhance Relationships/ & Resources Expand Market
Share Build credibility Network online to access new customers
Demonstrate expertise Share information with tips for how to use
the materials Provide opportunities to discuss key issues Use
testimonials to build brand and awareness Respond to what customers
are saying about your services Use analytics to drive service
options Sandra Hastings [email protected] 20.
www.stempower.groupsite.comBusiness connectionsbest testimonials
Businesses share files Build an interactive website for businesses
to develop local contacts local groups similar to LinkedIn or
Facebook.Sandra Hastings [email protected] 21. No social
media No interaction Streaming news regional partnerships Great
Organization of information by topicGreat story of impact of the
WIB http://workforcezone.net/Sandra Hastings
[email protected] 21 22. www.ewib.org Many opportunities to
click through and leave information, get information, begin
training, immediately contact a business services representative.
Sandra Hastings [email protected] 23. Provide a strong
avenue for broadcasting testimonials that describe how you are
serving businesses Allow you to drive more businesses to your Web
site Can easily post videos on Web site or as a link within an
eBlast or eNewsletter Are FREE service to increase your visibility
Is growing in popularity and becoming more accepted as a method for
reaching constituentsSandra Hastings [email protected] 23
24. Its not about driving people to your website with your video,
its how broad you can make your reach and how many people interact
with your video that really matters.Cynthia Francis, CEO Reality
Digital 1. Post videos to your Facebook page.2. Be active on
YouTube.3. Join live-streaming sites (Ustream).4. Use video
functions on social aggregators (Digg,Readdit, StumbleUpon).5.
Shoot your own video blog (vlogging) Sandra Hastings
[email protected] 25. Share labor market information
Share new program and service information Can offer free video
training as an online service (short offerings) Sandra Hastings
[email protected] 25 26.
http://www.youtube.com/watch?v=nB4sdjIJIG0http://www.youtube.com/watch?v=nC3bDAPEOPI&NR=1www.youtube.com/usdepartmentoflaborwww.nationalskillscoalition.orgwww.vcruit.comhttp://standoutjobs.comhttp://commoncraft.comSandra
Hastings [email protected] 26 27. Highlight the central
theme Provide a link to your Websites URL Include images
(http://www.istockphoto.com) Have an RSS Feed link & provide
multiple sharing optionsUse Internet communication basic rules:
Offer an easy unsubscribe option Provide a way to change address
State your privacy policy Have contact information including street
address, phonenumber, website, and fax number for your
organizationSandra Hastings [email protected] 28. You can
group by: Segmentation breaks your audience into groups of
customers with Industry similar characteristics Hiring patternsThe
goal is building relationships, Size of company to know your
audiences needs Number of yearly hiresSegmenting your list will
lead to Use eNewsletters to: more targeted messages with action
Invite businesses to events takenjob fairs Promote job seekers to
hiring companies If you dont segment, you are not Share program
updates building relationships with Share regional successes
individuals targeting specific Offer training for companies Survey
subscribers needs and interestsinterestsSandra Hastings
[email protected] 29. www.constantcontact.com Sandra
Hastings [email protected] 29 30. LinkedIn is a
business-oriented social networking site for professionals to
develop and maintain a list of contact details of people they know
and trust in business their connections.LinkedIn can then be used
to find jobs, people and business opportunities recommended by
someone in one's contact network.Employers can list jobs and search
for potential candidates.Job seekers can review the profile of
hiring managers and discover which of their existing contacts can
introduce them. LinkedIn also allows users to research companies
where they may want to workSandra Hastings
[email protected] 30 31. 1. Complete a compelling profile
individual & corporate 2. Search for contacts 3. Grow your
network shamelessly 4. Grow your network strategically (e.g.,
makerecommendations)5. Ask for introductions Sandra Hastings
[email protected] 31 32. 6. Fill downtime with LinkedIn
activities7. Join groups where youll find your target audience8.
Act on network updates9. Ask for introductions 10. Ask & answer
questions Sandra Hastings [email protected] 32 33. Some of
the searchoptionsYou can also link to your tweets from theCompany
Buzz, link to your blogs, and link toyour Slideshare presentations.
Sandra Hastings [email protected] 34. Partial list
ofstatistics to helpyou analyze yourcontact lists.Sandra Hastings
[email protected] 34 35. A free, online social networking
site that connects people through online communities The social
media site with the largest audience An informal network for
sharing lifes journey 1/3 of global audience is 35-39 years of age
1/4 of global audience is over 50 years of age Sandra Hastings
[email protected] 35 36. 1. Complete your profile to earn
trust. 2. Establish a business account if you dont already haveone.
3. Adhere to the Facebook business rules for businessaccounts. 4.
Install appropriate applications to integrate feeds fromyour blog
and other social media accounts into yourFacebook profile. 5.
Separate personal and professional profiles withSettings. Sandra
Hastings [email protected] 36 37. 6. Create friends lists
such as Work, Family and LimitedProfile for finer-grained control
over your profile privacy.7. Post a professional or business casual
photos of yourselfto reinforce your brand.8. Limit business
contacts access to personal photos.9. Post your newsletter
subscription information andarchives somewhere in your profile.
Sandra Hastings [email protected] 38. 1. Obtain a
Facebook vanity URL to help people find you.2. Add your Facebok URL
to your email signature and allmarketing collateral to help
prospects learn more about you.3. Post business updates on your
wall.4. Share useful articles and links to presentation and
valuableresources that interest customers and prospects on yourwall
to establish credibility.5. Combine Facebook with other social
media tools likeTwitter. Sandra Hastings [email protected]
38 39. 6. Research prospects before meeting or contacting them.7.
Upload your contacts from your email client to find
moreconnections.8. Use Find Friends for suggestions of other people
youmay invite to join your network.9. Look for mutual contacts on
your contacts friends lists.10. Find experts in your field and
invite them as a guestblogger on your blog or speaker at your
event. Sandra Hastings [email protected] 39 40. 11. Market
your products by posting discounts and packagedeals.12. Share
survey or research data to gain credibility.13. Use Facebook
Connect to add social networking featuresto your web site.14.
Suggest friends to clients and colleagues by helpingthem, you
establish trust.Sandra Hastings [email protected] 40 41.
Start a group or fan page for product, brand or business Add basic
information to the group or fan page Post upcoming events Update
your group or fan page on a regular basis Join network, industry
and alumni groups related to your business. Use search to find
groups and fan pages related to your business by industry, location
and career. Sandra Hastings [email protected] 41 42. Sandra
Hastings [email protected] 42 43. Sandra Hastings
[email protected] 44. A service that is second only to
Facebook in popularity with individuals and businesses.Use Twitter
to attract and stay connected to business customers (e.g., share
new strategic documents)Use Twitter to search for job candidates
when recruiting for companiesPost in-demand and hot jobs on Twitter
to increase the number of potential job applicants for key business
clientsHelp small and mid-size companies create Twitter
strategiesCheck out http://twitter.com/MO_Workers44Sandra
[email protected] 44 45. Flickr - Photo Sharing
Application Message Boards a segment of a Web site that hosts an
open discussion among users PodcastsShort recordings about a
variety of topics that can be purchased, downloaded for free, or
posted on web page Blogs - A portion of a website (or a separate
entity altogether like Twitter) in which an author posts discussion
topics or information to be shared with followers Personal Blogs =
Online Diary Organizational blogs = Information sharing/news
updates Sandra Hastings [email protected] 46. Have staff
present small bits of business information on podcasts (no more
than five minutes is best) Upload podcasts to all social media
sites Have management create podcasts to share updates with all
workforce center staff to keep them informed about how businesses
are hiring Have management staff create training podcasts to help
staff improve performance in specific areas building skills aligned
with DOL policies & recommendationsSandra Hastings
[email protected] 46 47. 1. Assign staff to write business
services blogs to address the mostcommon issues that stump local
area companies2. Have businesses make blog posts (e.g., describe
the skills they arelooking for in job candidates)3. Post the blogs
on all computers staff and resource room and uploadthe blogs to all
social media sites4. Make sure the blogs encourage comments from
the audience, have aforward and share functions5. Publish a list of
business related social media blogs for staff andbusiness customers
to keep them abreast of latest information provide blog links on
your Web siteSandra Hastings [email protected] 47 48. Some
topics to follow include: Economy Economic development Green
jobs/economy Recruiting and hiring STEM Educational reform Regional
collaborationSandra Hastings [email protected] 48 49. Whats
yourpersonalcommitment tocontinuouslearning? Experts say you must
log 10,000 hours of learning to become a Social Media expert and
maintain that statusSandra Hastings [email protected] 49
50. 1. Create a list of new business services resources 2. Build
social media learning into daily work (15 minutes a day) 3. Ask
businesses what they want & develop toolbox of new tools &
products for them 4. Coordinate with job seeker services staff and
share your learning to improve job candidate preparationSandra
Hastings [email protected] 51. Sandi HastingsSandra
Hastings AssociatesContact Information:Phone: 860-643-0624
www.sandrahastingsassociates.com [email protected] Follow
my blog http://sandrahastings.wordpress.com/ Become one of my
LinkedIn connections and introduce me to your friends -
http://www.linkedin.com/in/sandrahastingsSandra
[email protected] 51
