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Presented by Betty Hoge, Director
Central Virginia SBDC
Social Media Basics For
Fluvanna Community Business Forum
GET FOUND ON GOOGLE SEARCH AND MAPS
CONNECT WITH CUSTOMERS WHEN THEY SEARCH ON GOOGLE
CONNECT WITH CUSTOMERS WHEN THEY SEARCH ON GOOGLE MAPS
GOOGLE MY BUSINESS WORKS ACROSS DEVICES
Be found on desktops, laptops, tablets, and mobile phones.
GET YOUR BUSINESS ON GOOGLE FOR FREE
STEP 1: SEARCH FOR YOUR BUSINESS
www.gybo.com/business
Click “Find Out” t o see i f your business appears on Google Search and Maps.
IS YOUR BUSINESS INFO COMPLETE?
Update your business info.
Verify your business info.
Add your business info.
TAKE A TOUR OF GOOGLE MY BUSINESS
Roy’s
COMPLETE YOUR BUSINESS PROFILE
Click t o edit your business info.
EDIT BUSINESS INFORMATION
Remember t o save changes.
Click pencil icons t o edit.
MANAGE BUSINESS PHOTOS
Click t o manage photos.
VERIFY YOUR BUSINESS
ENTER YOUR PIN
Click “Enter code.”
COMPLETE VERIFICATION
Enter your PIN, then click “Submit.”
Online (aka Digital) Marketing
Marketing Mix
Online Media Presence
1.Website 2.Social Media 3.E-newsletter 4.Blogs
Source: Global Web Index: January, 2015
Websites • How you get found & connected today • Simple, yet effective • Make Contact Information Visible & Consistent • Design An Appealing, Easy-To-Use Interface • Use Defining & Searchable Keywords On The
Front & Backend • Keep Current By Regularly Updating Content • Ensure Your Website Is Mobile-Enabled • Monitor Website Analytics
Social Media
• Build/Strengthen your Brand • Increase conversations about your Brand • Build relationships (smaller reach, greater loyalty) • Establish your Expertise • Drive Conversions
• Increase Pass along rates • Increase subscriptions • Increase Downloads • Increase Leads • Increase Sales
• Drive Potential Customers to Your Website
Social Media Platforms
Social Media Social Media Goals
Call to Action
THANK YOU
Central Virginia Small Business Development Center www.cvsbdc.org (434) 295-8198
