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www.le.ac.uk Social Media for Academic Profile and Networking Terese Bird, Institute of Learning Innovation Dr Paul Reilly, Media and Communications Researchers’ Workshop, 11 June 2014 Image by Cristina Costa, Flickr

Social Media for Academic Profile and Networking

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This presentation by Dr Paul Reilly and Terese Bird shows case studies of research done and disseminated using social media. Presented at University of Leicester Research Seminar 11 June 2014.

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Page 1: Social Media for Academic Profile and Networking

www.le.ac.uk

Social Mediafor Academic Profile and Networking

Terese Bird, Institute of Learning InnovationDr Paul Reilly, Media and CommunicationsResearchers’ Workshop, 11 June 2014

Image by Cristina Costa, Flickr

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What shall we talk about?

• Research cycle and profiling

• Social tools–How we used–Ethics

• Tips to beginPhoto by Emma Taylor on Flickr

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The academic research cycle

Social media: A guide for researchers (2011), p15

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Historical research tasksON THE INTERNET

• Community• Digital materials• Discover• Disseminate

Sengaw.wordpress.com

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Academic Digital Profile: Cristina Costa on Flickr

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Reilly (2013): YouTube, sousveillance and the ‘anti-Tesco’ riot in Stokes Croft

• http://www.youtube.com/watch?v=zpPM2NXLK-c

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Overview of study:• N=1018 comments left under four most commented-upon

videos showing eyewitness perspectives on policing of disturbances

• Study examines whether commentators perceived this footage as a form of hierarchical sousveillance (inverse surveillance)

• Little rational debate about the broader issues e.g. legitimacy of No Tesco campaign and media narratives often reproduced by commenters

• Only a very small number of users perceived this footage as hierarchical sousveillance

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Reilly (2014) Ethical stance for the study of the ‘Battle of Stokes Croft’

• There did not appear to be a public benefit in exposing these unaware participants to potential harm through the use of their ‘semi-published’ comments as published artefacts

• Maximum level of disguise possible provided to participants via the removal of usernames and direct quotes from academic publications.

• “This doesn’t mean that the default position should be to please participants through the redaction of potentially harmful content from datasets. [……] This paper has shown the importance of empowering researchers to make informed ethical decisions that protect the right to privacy for unaware participants when it is appropriate to do so” Reilly, 2014:13)

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University stafffrom various nations, various career stagesN=711Academics’ use of social media report http://www.canberra.edu.au/faculties/arts-design/attachments/pdf/n-and-mrc/Feeling-Better-Connected-report-final.pdf

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Blogs – open research notebook

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Blog for research and teaching

http://pauljreillydot.com

http://pauljreillydot.com

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Twitter – short messages call attention to other platforms

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Professional social networking sites:

Linkedin Academia.edu

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Scoop.it: Research, Curate, and Draw readers to your project website

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YouTube – power of video

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Vimeo – YouTube alternative

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Flickr & Pinterest– visual research

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Pinterest – bookmarking (visual)

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SoundCloud & AudioBoo - audio

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Slideshare – elevate your presentations

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Kwiksurveys & SurveyMonkey

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Tip for beginners:Try one or two for 10 minutes a day

Task Tool

Show yourself as a presenter

YouTube, Vimeo, AudioBoo, SoundCloud, Slideshare

Show yourself as a writer Blog

Share your findings All (match the format!)

Keep up on hot news in your field

Twitter, Facebook, Scoop.it

Collaborate with other researchers

Google Docs, Google Hangouts, Twitter, Facebook

Organise Storify, Pinterest, Scoop.it

Your online CV LinkedIn, Academia.edu

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References

• Cann, A., Dimitrou, K., Hooley, T. (2011) Social media: A guide for researchers. Research Information Network, http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchers

• Reilly, P. (2014) The ‘Battle of Stokes Croft’ on Youtube: The development of an ethical stance for the study of online comments., Sage Case Studies in Research Methods, published online before print, DOI: http://dx.doi.org/10.4135/978144627305013509209

• Reilly, P. (2013) Every Llttle helps? Youtube, sousveillance and the ‘anti-Tesco’ riots in Bristol, New Media and Society. published online before print, doi: 10.1177/1461444813512195.

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