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Building your Social Media Profile: Effective Networking
*This is the intellectual property of Dress for Success Worldwide and cannot be duplicated, reproduced or given to external entities. (Rev. 2014)
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Upon completion of these materials you will have:Created Your Online Personal BrandPerformed a Job Search Utilized the Alternative MethodEstablished a LinkedIn Profile
The majority of jobs aren’t posted online
Many hiring managers get a list of referral candidates before they review resumes that are submitted online
Some listed jobs aren’t available or never existed in the first place
Many studies have noted that 80% of jobs are secured through networking
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People Search vs. Job Search
Beyond the Job Board
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Interactive Alternatives
Making Social Media Work for You Meet Business Professionals Target Specific Companies
Show Your Talent & SkillsResumes
Projects
#1900,000,000
#2310,000,000
#3 255,000,000
#4250,000,000
#5 120,000,000
Social Media
Estimated Unique Monthly Visitors
http://www.ebizmba.com/articles/social-networking-websites
Social Media
Social media provides opportunities to meet and engage with others.
Facebook – friends & familyTwitter – thought leadersLinkedIn – business professionals World’s largest professional network online with more than 259 million members worldwide.
Image is Everything
An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.
Daniel J. Boorstin
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Personal Profile
I dress for the image. Not for myself, not for the public, not for fashion, not for men.
Marlene Dietrich
Personal Profile
Include professional photo Add portfolio work Upload files Link to videos
Link positions, volunteer work and board service to organizations that are on LinkedIn.
Making Connections
Who do you want to connect with?
Create your listsNetworking with IndividualsPeople you know well or can easily callPeople you know somewhatNew Contacts
Targeting Employers Who do you want to work for? Network to find current employees
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Making Connections
Making Connections
Using advanced search to get information and make connectionsSearch by positionSearch by companySearch by…
Join GroupsLook for groups with similar interestsHave conversations
Recommendations vs Endorsements
Make recommendations Get recommendations Getting rid of recommendations
Not as important as recommendations Not as credible as recommendations
Following Up
Register as a general applicant – get in their database
Use search engines to track employees that currently work at your targeted employer
Search corporate groups, pages and people on Facebook, Twitter and LinkedIn as well as search engines such as pipl, peek you and wink
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Following Up
Connect with the person directly
Request an informational interview
Tailor a message that shows you’ve done your homework and states who you are and your interest
Stay in-touch
10 Steps to a Successful Career Fair Experience
Find the events and schedule them into your calendar! Research – choose a fair that features relevant employers and
sectors for your skills and experience Pre-register Bring your resume Professional Attire Always Strategize employers of interest Interview – Get ready to deliver your pitch Intangibles Network Follow-up
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Career Fairs
http://www.quintcareers.com/
http://www.simplyhired.com Chambers of Commerce
Wichita Women’s Leadership Alliance
Clubs & Organizations
Volunteering
Sororities
Alumni Groups
Your Public Library
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Other Resources
Clearly Identify Your Personal Brand
Familiarize yourself with accessing a Job Search utilizing an Alternative Method
Set an Appointment in the Career Center and set up your LinkedIn Profile
Find the right fit
Work your resources, contacts, and networks!
Make a connection
Stay on top of the pile
Never pay for a job search – it’s a scam!
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Don’t Forget
YOUR PHYSICAL SELF
Dressing to find a job: business suit, make-up, hair, jewelry, nails, hand bag, etc…
COMMUNICATION TOOLS & MEDIA
If they look, what will they find online?
Search for yourself (See social networking module)
Clean up and secure your Facebook, MySpace, YouTube, and Twitter accounts, etc…
What about your e-mail address?
Your answering machine or voice mail message?
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Your Personal Brand
