Improving Your Online Presence

by Chris Waugaman, CJEThe Royal News &

TRNWIRED.orgPrince George High

Schoolclwaug@gmail.com

Identify 5 elements of your online intent.. Where do our students go for info online? What do our students want to see? How can our staff deliver that? What should our staff do if we can’t? How can we let our students know that it is

there?

Where do our students go for online information?

1. Facebook

2. Google

3. Youtube

4. WikiPedia

5. Other Blogs

What do our students want to see?

Photos, photos, photos Videos Sports Opinions Good Storytelling Interviews

How can our staff deliver that?

Use what you already know…facebook, blogging, etc.

Be organized Online editors Staff responsibilities for online content

Be timely Have a schedule and stick to it

Involve everyone on staff

How can our staff deliver that?

Wordpress Host (Get one with good support) Template (Get one that has a contact & be content

with the setup) Understand how the embedding, widgets and

plugins work

***How do we know we have delivered?

Google AnalyticsFacebook InfoComments on page

What should our staff do if we can’t? Contact your theme creator Make connections at conferences, in order to

learn from other staffs’ tribulations Listen to feedback from web critique services Contact alumni or your IT people for other

contacts

Always keep your eyes out for new ideas? Jeadigitalmedia.org

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

How can we let our students know that it is there?

Facebook Blasts Use your print edition Posters in your building Staff T-shirts

Now what do we put online?

Sports? News? Opinions? Features? Infographics?

Remember consider these 5 questions…

Where do our students go for info online? What do our students want to see? How can our staff deliver that? What should our staff do if we can’t? How can we let our students know that it is

there?

Improving Your Online Presence

by Chris Waugaman, CJEThe Royal News &

TRNWIRED.orgPrince George High

Schoolclwaug@gmail.com