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How to get started with SEO (Search Engine Optimization)
Shyam Prasad Reddyex-Google, ex-Amazon; Google Partner
www.LearnxLab.com
What’s in Here!Introduction to SEO
Ranking Factors
On-page & Off-page
Practice Lab & SEO Tools
Resources
Job Market Scenario & Freelancing
Full SEO Course
Q & A
About Me2000 - 2004
2004 - 2011
2011
2012 - 2013
2013 - 2014
2014 - 2015
2016 onwards
16+ years of experience acrossdigital marketing, digital strategy, startups, online advertising, e-commerce, digital transformation,business development, productmanagement.
Digital Marketing
Social Media
SEO
Go
ogl
e A
dW
ord
s
Facebook AdsTwitter
Search Engine Marketing
Co
nte
nt
Mar
keti
ngEmail MarketingAffiliate Marketing
Growth Hacking
Mobile Marketing
App Store Optimization
ORM
Blogger Outreach
Influencer Marketing
Web Analytics
Digital A
nalytics
What’s Happening in Digital
Social Media
Google Digital
Marketing
Content Marketing
Digital Analytics
Mobile Marketin
g
Digital Analytics
SEO Display Advertising
Digital Transformation
Integrated Marketing
First, what are those specializations?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
How many searches does Google handle in a second?
Source: InternetLiveStats.com
Source: InternetLiveStats.com
Over 3.5 Billion per Day
Over 1.2 Trillion per Year
Search Engine Market Share
Courtesy: NetMarketShare
Desktop Search Engine Market Share (Jan 2016)
Where are the users clicking the most?
Courtesy: Philip Petrescu
How Search Engines Work?
• Bot/Spider/Crawler discovers web pages on the web
Crawl
• Search engines decide if it is worth adding to the Searchable Index
Index • Search engines use algorithms to rank the websites/pages in the order/position
Rank
Find ‘crawl’ errors using Google Search Console
Find ‘index’ status using Google Search Console
Server log analysis software for crawl errors
▪ Crawl Budget Waste▪ Bot Crawl Volume▪ Response Code Errors▪ Duplicate URL Crawling▪ Crawl Priority▪ Last Crawl Date
On-page Optimization
Off-page Optimization
Search Engine Optimization
(SEO)
On-page Optimization Checklist
Off-page Optimization Checklist
Let’s get deep into SEO now!
http://backlinko.com/google-ranking-factors
Let’s look into the top 30 Ranking Factors!
http://www.searchmetrics.com/wp-content/uploads/Infographic_Correlation_US_web.jpg
Let’s look into the top 5 of these top 30!
Organic CTR
Relevant Terms
Page Speed
Social
Backlinks
Organic CTR
Relevant Terms
Page Speed
Social
Backlinks
Organic CTR
http://searchengineland.com/got-seo-basics-5-tips-boost-organic-ctr-189253
Organic CTR
Relevant Terms
Page Speed
Social
Backlinks
Relevant Terms
Original Content
Relevant Terms
Keyword Tools:
Google Keyword ToolKeywordtool.ioSoovle.comWordTrackerGoogle TrendsUberSuggest.orgWikipediaWikiSynonymsBlekko
Keyword Rank Checker:Moonsy.com (http://moonsy.com/ )SERPbook.com (https://serpbook.com/)
Relevant Terms
Keyword DensityKeyword ProminenceKeyword Proximity
Long-tail Keywords
Keyword Density (2%):http://tools.seobook.com/general/keyword-density/
Keyword Rank Checker:Moonsy.com (http://moonsy.com/ )SERPbook.com (https://serpbook.com/)
What are they & Demo
Organic CTR
Relevant Terms
Page Speed
Social
Backlinks
Page Speed
WebPageTest.org (http://www.webpagetest.org/Gtmetrix (https://gtmetrix.com/)WP Optimize
CDN service for free (CloudFlare)
W3 Total Cache (Page Cache, Database Cache, Browser Cache, Object Cache, CDN, Minify..)
EWWW Image Optimizer
Google PageSpeed Insights (https://developers.google.com/speed/pagespeed/insights/ )
Smush.it (reduce image file sizes)
Autoptimize
P3 (Plugin Performance)
Google Mobile-Friendly Test
A two-second decrease in site speed can increase conversions by 100%
Organic CTR
Relevant Terms
Page Speed
Social
Backlinks
Social
Organic CTR
Relevant Terms
Page Speed
Social
Backlinks
Blog Directories & Blog Networks
Automated Social Bookmarking Tools
DoFollow Commenting Sites/Blogs
https://www.techunblocked.org/2015/03/dofollow-blog-commenting-sites.html
CommentLuv-enabled dofollow Links
http://www.imtalk.org/cmps_index.php?pageid=IMT-Website-Submitter
IMT Website Submitter – submits your website to 1,800+ places for FREE!
Backlinks (as part of Off-page)
Social BookmarkingGuest Posting & Content SyndicationBlog PostingArticle SubmissionForum PostingCommentingReview PostingVideo SubmissionProfile CreationWikipedia Dead Links&More!
Some Prominent SEO Tools (Demo)
Moonsy
Google Search Console
Google Algorithms
https://moz.com/google-algorithm-change
Panda & Penguin
Google Panda Algorithm:Low-quality ContentCopied ContentThin ContentATF ContentDuplicate ContentKeyword Stuffing
Google Penguin Algorithm:Paid BacklinksUnnatural BacklinksLow-quality Backlinks
Job Market & Freelancing
‘SEO Jobs’ as per Google Trends
https://www.freshbooks.com/blog/freelance-jobs/
Course Details & Curriculum
www.LearnxLab.com
Or
Thank You ☺
