Questionnaire, Analysis and

Results

By Sophie Canning

Screen shot of questionnaire

Question one

Question two

Question three

Question four

Question five

Question six

Question 1:This question was designed to try and identify what age groups I will be targeting with my poster. The results showed that the most common age range was 15-24 year olds. This means that when creating my poster I should adhere to codes and conventions that apply to a young target audience.

Analysis

Question 2:

Analysis

Results from my survey tell me that the most popular horror movie posters that already exist are orphan and insidious. The interesting thing about this is that both posters feature the main character, which in both cases is children, having direct eye contact with the audience. I will be adopting this convention in my own poster.

Question 3:Question three was asking my target audience what they thought was the best feature of their personal favourite movie poster. Results showed that 85% of respondents said that colour scheme was an important feature of a movie poster. 15 percent of people said that photo shots and angles were also important. This is another reason why I will adopt the convention of having the main model covering most of my page, with direct eye contact with the audience.

Analysis

Question 4:Question four referred to the colour scheme. 83% of respondents said that black was the most important colour in a horror movie poster, and 17% of respondents said that red was an affective colour to use in a horror movie poster. These results have told me that I should be using mainly black in my movie poster.

Analysis

Question 5:I then asked my target audience if they thought that movie posters influence their choice of going to see a movie. 100% of respondents said yes, posters do influence their decision to see a film. This is an encouraging statistic as I now know that the poster is going to be a main feature of the films consumption.

Analysis

Question 6:The final question in the survey asked respondents what font choice they thought would be the most effective in a horror movie poster. The choices that were available to choose from was bold and large, curvy and stylish or small and type-writer like. Put of all 11 respondents 10 said that they thought that ‘bold and big’ would be the most effective choice of font. The remaining respondents said ‘small and type-writer like’. I will be going with the majority vote, in that I will be using a big and bold font on my movie poster.

Analysis