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DEVELOPING CREATIVIY AND

UNDERSTANDING INNOVATION

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INNOVATION AND THE ENTREPRENEUR

Innovation is the key function in the entrepreneurial process

Innovation is the process by which entrepreneurs convert opportunities into marketable ideas.

Innovation is more than just a good idea.

Entrepreneurs blend creative thinking with a systematic,logical process ability

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ROLE OF CREATIVITY

Creativity is the generation of ideas

that result in the improved efficiency

or effectiveness of a system.

Two important aspects of creativity

are process and people.

Process is goal oriented.

People are the resources that

determine the solution.

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TWO APPROACHES TO CREATIVE PROBLEM SOLVING

Employs a disciplined, precise, methodical approach.

Is concerned with solving, rather than finding problems.

Attempts to refine current practices.

Tends to be means oriented.

Is capable of extended detail work.

Is sensitive to group cohesion and cooperation.

Approaches tasks from unusual angles.

Discovers problems and avenues of solutions.

Questions basic assumptions related to current practices.

Has little regard for means, is more interested in ends.

Has little tolerance for routine work.

Has little or no need for consensus, often is insensitive to others.

ADOPTOR INNOVATOR

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NATURE OF CREATIVE PROCESS

Creativity is a process that can be developed and improved.

Everyone is creative to some degree.

Creativity is not some mysterious talent reserved for few.

Barriers to creative thinking are sometimes the inadvertent ‘killer phrases’.

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SOME IDEA STOPPERS

‘Naah’

‘That’s the dumbest thing I have ever

heard’.

‘We have done all right so far why do

we need that?’

‘That doesn’t sound practical’.

‘Lets get back to reality’.

‘Where do you get these weird ideas’

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CREATIVE PROCESS-PHASES

Incubation

Knowledge

Accumulation

Creative

ProcessIdeas

Evaluation and

Implementation

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PHASES OF CREATIVITY

Phase 1 : Background or Knowledge

Accumulation.

Phase 2 : The Incubation process.

Phase 3 : The idea experience.

Phase 4 : Evaluation and Implementation

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DEVELOPING YOUR CREATIVITY

RECOGNIZING RELATIONSHIPS.

DEVELOPING A FUNCTIONAL

PERSPECTIVE.

USING YOUR BRAIN.

ELIMINATING MUDDLING MIND-SETS.

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DEVELOPING CREATIVITY

RECOGNIZING RELATIONSHIPS :

Seeing new and different relationships among

objects, processes, materials, technologies and

people.

Perceiving in a relational mode.

DEVELOPING A FUNCTIONAL PERSPECTIVE :

View things and people in terms of how they

can satisfy your need to complement a project

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DEVELOPING CREATIVITY

VERBAL

ANALYTICAL

ABSTRACT

RATIONAL

LOGICAL

LINEAR

NONVERBAL

SYNTHESIZING

SEEING ANALOGIES

NONRATIONAL

SPATIAL

INTUTIVE

IMAGINATIVE

USING YOUR BRAIN

LEFT HEMISPHERE RIGHT HEMISPHERE

TO BECOME MORE CREATIVE IT IS NECESSARY TO

PRACTICE AND DEVELOP BOTH HEMISPHERE SKILLS

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WAYS TO DEVELOP LEFT AND RIGHT HEMISPHERE SKILLS

Step by step planning of your

work and life activities.

Reading ancient, medieval, and

scholastic philosophy , legal

cases and books on logic.

Establishing timetables for all of

your activities.

Using and working with a

computer program.

Using metaphors and analogies to describe things and people in your conversation.

Recording your hunches, feelings, and intuition and calculating their accuracy.

Detailed fantasizing and visualizing things and situations in future.

Drawing faces, caricatures, and landscapes.

LEFT HEMISPHERE SKILLS RIGHT-HEMISPHERE SKILLS

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DEVELOPING CREATIVITY

EITHER / OR THINKING

SECURITY HUNTING

STEREOTYPING

PROBABILITY THINKING

ELIMINATING MUDDLING MIND-SETS

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THE INNOVATION PROCESS

Most innovations result from a conscious, purposeful search for new opportunities.

Successful innovators use both left and right sides of the brain.

Most successful innovations are simple and focused.

Innovation often involves more work than genius

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TYPES OF INNOVATION

INVENTION : Totally new product , service or process.

EXTENSION : New use or different application of an already existing product, service ,or process.

DUPLICATION : Creative replication of an existing concept.

SYNTHESIS : Combination of existing concepts and factors into a new formulation or use.

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INNOVATION SOURCES

Unexpected occurrences.

Incongruities.

Process needs.

Industry and market changes.

Demographic changes.

Perceptual changes.

Knowledge-based concepts.

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MAJOR INNOVATION MYTHS

INNOVATION IS PLANNED AND

PREDICTABLE.

TECHNICAL SPECIFICATIONS SHOULD BE

THROUGHLY PREPARED.

CREATIVITY RELIES ON DREAMS AND

BLUE-SKY IDEAS

BIG PROJECTS WILL DEVELOP BETTER

INNOVATIONS THAN SMALLER

TECHNOLOGY IS THE DRIVING FORCE OF

INNOVATION AND SUCCESS

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PRINCIPLES OF INNOVATION Be action oriented.

Make the product, process, or service simple and understandable.

Make the product ,process or service customer based.

Start small.

Aim high.

Try / Test / revise.

Learn from failures.

Follow a milestone schedule.

Reward heroic activity.

Work , Work , Work .

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FINANCIAL SUPPORT FOR INNOVATION

VENTURE CAPITALISTS.

GOVERNMENT SUPPORT.

NGO’S.

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